FEED.FMDirector Of Marketing And Business Development
Jan. 2013 - Aug. 2015Greater New York City Area✔️ Served as head of business development, marketing and sales, selling highly-strategic and native radio via unique API. ✔️ Managed entire sales, marketing and business development life cycle from lead generation, presentation, prospecting, opportunity, close and account management.
✔️ Closed over 60 deals (Coke, Bud Light Platinum, Michelob ULTRA, DoubleCross Vodka, Westward Leaning, Zynga, F#, Kenneth Cole, American Eagle Outfitters, Crowdtorch, FOMO, StarrHill Entertainment, Lockn Festival, Bonnaroo, Superfly) via strategic collaboration with brands, business and agencies; resulting in over 20 percent increased session times for customers.
✔️ Marketed Feed.fm's API to developer community online and trade shows around the world. ✔️ Deals secured for an early stage, not known, music startup, impacting revenue for 6 quarters, consistently ✔️ Identified, solely pitched, won, product-managed and launched a first in-class streaming music app for Coke, utilizing proprietary data and CRM analytics to gauge customer success, consumption and effectiveness ✔️ Interfaced with CTO, CEO, CMO and board of directors to define and execute customer apps, product, revenue, strategy, financial modeling, and forecasting
✔️ Collaborated directly with leading PRO's in North America including SESAC, BMI, ASCAP, & SoundExchange to foster continuum of business opportunities