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United Kingdom
Work Background
TextRebatesVP of Sales and Client Services
Sep. 2024Beaverton, Oregon, United States• Develop and execute sales strategy at TextRebates, driving incremental revenue growth.
• Lead sales and client services teams to ensure client satisfaction and retention.
• Implement innovative tactics to optimize sales processes and enhance customer experience.
TextRebatesConsultant
Jun. 2024 - Aug. 202497007, Beaverton, Oregon, United StatesAssist with overall strategic direction and provide guidance in campaign execution.
Perform client outreach activities while generating incremental revenue.
Generate and maintain client relationships.
Republic National Distributing CompanyVice President PacNW Control States
Oct. 2021 - May. 2024Portland, Oregon, United StatesLed sales and leadership team; $600M retail revenue, full P&L, forecasting, strategy, planning, infrastructure and building relationships with clients, Sr. Executives in state Liquor Control Boards; restructured Pac NW Region for optimal operations to attract new suppliers.
• Grew brokerage revenue 6%; grew retail sales 2% which equaled $469M; grew case volume 3% which is 1.7 pts faster than competitor.
• Maintained flat volume and dollar market share in 2022; outperformed competitor 1.7 pts in volume and 1.5 pts in dollars.
Republic National Distributing CompanyVP Oregon (Spirits)
Feb. 2015 - Sep. 2021Portland, Oregon AreaLed sales & leadership team, managed full P&L, forecasting, strategy, planning, infrastructure and building relationships with clients & Sr. Executives; collaborated with clients to introduce new products, maximize execution, and develop strategy to gain share.
• Grew operating income 19.8% vs PY 20% vs budget (2020); grew operating income 5% vs PY/13% vs budget (2019).
• Grew revenue 10%, reduced expenses 12.8%, and grew operating income 37.5% from 2015-2020. Grew market share +1 pt in 2021.
• Achieved #1 Control State Award by delivering operating income +4.5% vs PY/1.7% vs budget (2018).
FRITO LAYDirector of Sales (Small Format)
Jun. 2013 - Dec. 2014Portland, Oregon AreaDIRECTOR OF SALES, (SMALL FORMAT), PACIFIC NORTHWEST REGION. 2013- 2014
Led account Managers in growing revenue, forecasting, developing acct strategy and maintaining sr. level relationships in the channel for $800M region. Collaborated cross-functionally to launch innovation and contributed 20% of Single Serve growth.
• Built loyal relationships with Sr. Executives and key customers for 5% sales growth; grew Macro Snack Market share + 3 points.
• Gained 3% Salty Snack market share in Convenience Store Channel. Grew sales 4% in Small Format channels in 2013 and 2014.
• Influenced RVP & Sr. Directors to execute the ‘Small Format Acceleration’ plan for 5% sales growth in C-store channel in 2014.
Frito-LaySales Zone Director
Jan. 2011 - Jun. 2013Portland, Oregon AreaLed, trained, coached 10 District Sales Leaders in sales planning, forecasting, expense management, business analysis and retail execution in $85M zone; implemented new GTM system without labor disruption for +100 employees; assisted in recruiting 5 high potential candidates.
• Developed loyal customer relationships for +5% growth in 2011; achieved +200% sales in Tostitos brand for Tostitos Championship.
• Developed an "Execution culture" improving Single Serve business by 7 pts, 2011; Trained zone sales leader Designate to lead $85M zone.
Frito LayDirector of Sales
Jun. 2008 - Dec. 2010Pleasanton, Ca.Led team of Account Mangers to grow top line sales, forecasting, developing strategy & relationships at Sr. Executive levels in $600M region.
• Maintained 72% grocery market share: improved product mix for +2% in margins vs prior year, 2010. • Implemented a Category Analyst role to access insights faster with key customers.
Frito-LayZone Sales Leader
Nov. 2004 - May. 2008San Antonio, Texas AreaLed, trained, and coached 15 District Sales Leaders in sales planning, forecasting, expense management, business analysis, and retail execution in a +$95MM Zone
• Built strong customer relationships to deliver +10% sales growth • Developed/Coached District Manager capability to drive +10% sales growth
• Implemented weekly revenue/expense review and goal-setting process and delivered +10% sales growth over 3.5 year time frame
• Implemented expense control processes to beat Zone Selling Expense plan in 2007
• Improved staffing processes and reduced turnover from 2004-2008
FRITO LAYZone Sales Leader (Designate)
Nov. 2003 - Nov. 2004Salem, OregonCompleted Zone Sales Leader route and district training in Southern Oregon Zone Learned the Direct Store Delivery business from a frontline sales perspective Training program included the following:
- Route operations
- District Sales Leadership
- Zone leadership/support role
Frito LaySr. Key Account Manager
Sep. 2001 - Oct. 2003Portland, OregonDeveloped and sustained key relationships at Safeway Corporate and local Portland/Seattle divisions Responsible for promotional/non-promotional sales strategy within Safeway Portland and Seattle Divisions Achieved “BEST ALL AROUND PERFORMANCE” at the 2003 National Sales Meeting Initiated corporate sales calls with Portland/Seattle Director of Sales/Marketing which delivered +2% vs. sales plan in 2003 Implemented a Nuts/Seeds permanent merchandising program which resulted in sales growth of +73%.
Keurig Dr Pepper Inc.Regional Sales Manager
Jan. 2000 - Sep. 2001Portland, Oregon AreaInfluenced and maintained relationships at all levels of management within the bottling operation Support bottling partner in customer sales calls at HQ, District Manager, and store level Lead and manage field execution through bottler sales and management team Manage a $1.5MM marketing budget used to drive volume and market share with bottling partner Coordinate pricing with local bottlers to drive price promotions with key customers Present and implement the Dr Pepper/Seven Up marketing & packaging programs with bottling partner Constant market share analysis to understand strengths and opportunities of our product portfolio
Keurig Dr Pepper Inc.District Manager
May. 1999 - Jan. 2000San Francisco, Ca.Support the Region Sales Manager in managing/influencing our bottling partner Present and implement the Dr Pepper/Seven Up marketing & packaging programs with bottling partner Lead and manage field execution through bottler sales and management team Developed the pricing process for multiple independent bottling groups as it relates to pricing submissions to our retail customers Support bottling partner in customer sales calls at HQ, District Manager, and store level Achieved full year volume plan of +3% in 1999
DiageoChannel Manager
May. 1998 - May. 1999Northern CaliforniaInfluenced and maintained relationships at all levels of management within the Distributor Executed a successful product launch for Beaulieu Vineyard (BV) Coastal wine within the grocery channel
DiageoDistrict Sales Manager
Aug. 1996 - May. 1998Northern CaliforniaLead, manage, and train 7 Territory Managers (TM) in sales execution, business analysis, and category management. Responsible for 180,000 cases annually and $25MM in retail sales. Developed and implemented a 10-day, training itinerary for new Territory Managers Achieved 100% of quota during the October, November, December ’98 and achieved #1 sales team status
Diageo (formerly Heublein Wines & Spirits)Category Manager
Feb. 1996 - Aug. 1996Northern CaliforniaDevelop category schematics for the grocery chains.. Consulted Territory Managers on the principles of category management
Diageo (formerly Heublein Wines & Spirits)Territory Sales Manager
Jan. 1994 - Feb. 1996Northern CaliforniaManaged a territory of 25-30 retail accounts with the responsibility for in-store execution and new hire training
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