Praktiker RomaniaDirector Marketing Communications
Jun. 2011 - Mar. 2018Bucharest, RomaniaSector of activity: RETAILER “Do it yourself” with a net of 26 stores in Romania Location: Bucharest, Romania MARKETING Director June 2011-up to date Establish marketing strategies to meet organisation objectives; 7 persons team management; Full responsible for all marketing projects (CRM, PR, SMS, ATL, BTL, researches and online communications (Social media, e-mail marketing, website content, landing pages); Launching and maintaining an e-commerce platform with 20.000 sku; SEO & Performance CPC, SEM, e-mail marketing; Contracts negotiator, very focused on cost efficiency & ROAS; Drawing the KPI's to follow the marketing campaigns and to monitoring internal activity of marketing department; Directly responsible for all marketing budget administration, including budgeting & forecasting. Main projects:
2011 - Brand re-positioning campaign in "Praktiker, for your ideas"
2012 - "Price re-positioning campaign" having as main objective changing the price perception of clients - bronze Effie awards 2013: 20% of the people changed the perception, +8% gain in traffic stores.
CRM - launching a loyalty system program for cliens and focused on targeted campaigns (actually 440.000 subscribers);
2014 - launching in June a new re-positioning campaign "Praktiker, de la casa la acasa" - bronze Effie awards 2015: +20% gain in traffic in stores and +20% in sales vs. previously year;
2014 - acting as Project manager for the team which built an e-commerce platform , launching in April 2016 with 5.000 sku
2015 - 2016 - new Visual Brand Identity in store concept, applied in 11 stores from 27.