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Work Background
MAR-SELL Performance SRLOnline Marketing Consultant
Apr. 2019Romania● PROJECT MANAGEMENT - website launching, pitch, UX analyses, improvements ● MARKETING STRATEGY - based by business direction and competition; ○ Branding – logo, slogan , voice, image ○ Competition analysis
○ Marketing plan & budget - elaborate and implement ● ONLINE PRESENCE
○ Social media : FB, Instagram, Twitter, Youtube, Google My Business, LinkedIn
○ Newsletters - performing and sending
○ SEO (blog articles, linkbuilding, keywords, Google Search Console)
○ Paid traffic (Facebook Ads + Google Ads)
○ Traditional media support: radio, TV, OOH ● DESIGN
○ Banners for Social Media
○ Video – for Youtube & Social Media ● REPORTING - analyses and conclusions with recomendations
○ Google Analytics – weekly/monthly reports
○ Google Ads, Business Manager
○ Google Search Console ○ Facebook
○ Mailchimp
HOMELUX ROMANIAMarketing Director
Apr. 2018 - Jan. 2019Bucharest, RomaniaCompany description: A new brand in retail industry borne in November 2018 with 2 stores in Ploiesti & Focsani county in Home & Deco market. Responsibilities: Corporate Identity Book for a new brand; Concept for communications in all media; Concept campaign for launching the new brand in 2 cities: Ploiesi & Focsani; Launching the e-commerce platform with 5000 sku; SEO & performance; Marketing plan & Budgets & Forecast People management - 4 members.
Praktiker RomaniaDirector Marketing Communications
Jun. 2011 - Mar. 2018Bucharest, RomaniaSector of activity: RETAILER “Do it yourself” with a net of 26 stores in Romania Location: Bucharest, Romania MARKETING Director June 2011-up to date Establish marketing strategies to meet organisation objectives; 7 persons team management; Full responsible for all marketing projects (CRM, PR, SMS, ATL, BTL, researches and online communications (Social media, e-mail marketing, website content, landing pages); Launching and maintaining an e-commerce platform with 20.000 sku; SEO & Performance CPC, SEM, e-mail marketing; Contracts negotiator, very focused on cost efficiency & ROAS; Drawing the KPI's to follow the marketing campaigns and to monitoring internal activity of marketing department; Directly responsible for all marketing budget administration, including budgeting & forecasting. Main projects:
2011 - Brand re-positioning campaign in "Praktiker, for your ideas"
2012 - "Price re-positioning campaign" having as main objective changing the price perception of clients - bronze Effie awards 2013: 20% of the people changed the perception, +8% gain in traffic stores.
CRM - launching a loyalty system program for cliens and focused on targeted campaigns (actually 440.000 subscribers);
2014 - launching in June a new re-positioning campaign "Praktiker, de la casa la acasa" - bronze Effie awards 2015: +20% gain in traffic in stores and +20% in sales vs. previously year;
2014 - acting as Project manager for the team which built an e-commerce platform , launching in April 2016 with 5.000 sku
2015 - 2016 - new Visual Brand Identity in store concept, applied in 11 stores from 27.
BRICO Communication SRLManaging Director
Jan. 2006 - Oct. 2010Bucharest, RomaniaSector of activity: full service international agency – Advertising for “Do it yourself” retailer, part of BRICOSTORE HOLDING – Hungary, Romania and Croatia.
Located Bucharest, Romania MANAGING DIRECTOR, member of the board of directors • Effective team builder - building 21 members team and maintaining a successful start up business;
• Full responsible for company's budget, P&L; • Capability in strategic work, managing international marketing and communication projects ATL and BTL for all 3 countries: Hungary, Croatia and Romania;
• Innovative promotions, building relations with internal stakeholders, but also with other external partners & suppliers;
BRICOSTORE ROMANIAMarketing Director
Sep. 2005 - Jan. 2007Bucharest, RomaniaSector of activity: RETAILER “Do it yourself” with 15 stores in Romania, 9 stores in Hungary and 3 stores in Croatia;
Located Bucharest, Romania MARKETING Director September 2005-January 2007
• Develop the marketing strategy for a retailer that sells services and products to B2C market; • Manage five-persons team being responsible for all marketing & communications projects as: CRM, in store communications, ATL, BTL projects and internally performing of promotional catalogs;
• Contracts negotiator, building relationships with the creative and media agencies, print house and distribution agencies and all other suppliers; • Marketing budget management, forecasting. This position helps me to gain expertise in strategy & planning, proposition development, branding, direct marketing, advertising and people management, too.
BRICOSTORE ROMANIAIn store Brand Visual Identiy Manager
Feb. 2002 - Aug. 2005• Managing decorator's team (responsible for ambiance, visual identity & communication concept of all promotions and advertising in stores (POSM and other signage);
• Finding new concepts and graphic design for all promotional catalogs ( arr. 20 promo catalogs with 32 pages/year, 30% of turnover of BRICOSTORE).
MODUL DESIGNDirector Vânzări
Jan. 2001 - Oct. 2001Bucharest, RomaniaSector of activity: production & selling furniture
Located Bucharest, Romania DIRECTOR VÂNZĂRI January 2001 – October 2001
• Led activities in Sales, Delivery and Designers departments;(25 people)- (elaborating strategies in sales activity coordinating with production department and market evolution);
MODUL DESIGNHead Of Sales Department
Aug. 1998 - Jan. 2001Bucharest, Romania• Maintaining and developing the distributors network (successful increase from 28 to 52 distributors in 2 years);
• Supervising the activity of commercial agents & KA;
• Planning all furniture orders and split them in every departments in the factory, following working process from the beginning till end;
Following incomes
SCHOOLPhysics Teacher
Sep. 1996 - Aug. 1998Methodology to learn students
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