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Work Background
HealthMeansDirector of Marketing Strategy
Aug. 2022RemoteLead strategic planning initiatives including brand management, online events, revenue streams, market research and customer experience.
Analyze and leverage quantitative and qualitative data to continuously optimize digital engagement and conversion strategies.
Oversee content curation and strategies for multiple ecommerce platforms and sales funnels.
Serve as a brand ambassador, partnering with colleagues, designers, and writers to ensure HealthMeans’ brand integrity consistently across all touchpoints
HealthMeansDirector of Community & Membership
Jul. 2020 - Aug. 2022RemoteLead customer experience design project for new online platform and member community. Manage audience research and post analysis of health education programs and events.
Partner with leadership team colleagues in developing and implementing strategies for acquiring and engaging new members, health experts, content providers and sponsorship partners.
Dress for Success Northwest ArkansasExecutive Director
Oct. 2015 - May. 2019Led a start-up non-profit through three and half years of significant growth in programming, reach and depth of services for women and their families in Northwest Arkansas.
Shoptology (Mercury11)Vice President Strategy & Client Engagement
Mar. 2013 - Mar. 2014Managed client projects including on-line training curriculum, shopper insights and social listening. Managed Mercury11 human resources through acquisition by Shoptology.
Mosaic GreetingsMarketing Consultant
Aug. 2011Bentonville, ARMarketing and project management consulting company serving digital, retail, shopper marketing,entrepreneurial and cause related businesses.
Crystal Bridges Museum of American ArtDirector of Marketing Services
Apr. 2009 - Jul. 2011Responsible for building the initial marketing, creative services, and special events department teams; establishing the organization’s brand identity, website and digital engagement tools, and planning the initial marketing promotion and advertising campaigns and budgets.
Turtle Bay Exploration ParkDirector of Marketing & Sales
Jan. 2002 - Aug. 2008Redding, California AreaA museum and arboretum focused on science, art, and sustainable forestry education. Responsible for over $2 million (32% of annual operating budget) in earned and contributed income including retail, product development, rentals, guest services, admissions, concessions, memberships and special events. Initiated and managed a major economic impact research study partnering with Americans for the Arts in conducting community focus groups, survey development and analysis.
Mars, Inc Pet CareCustomer Marketing Manager & Sales Planning
Apr. 1993 - Jan. 2002Published “Retailer Alliance Guidebook – Category Management/Micro-Marketing” Senior Co-Marketing Manager (2001 – 2002) Director of Corporate Sponsorships (2000 – 2001) Sales Planning Manager (1998 – 2000) Customer Marketing Manager (1995 – 1998) Category Manager (1993 – 1995)
Nielsen CompanySales & Marketing Manager
Oct. 1988 - Apr. 1993Sales Account Manager (1992 – 1993) Product Marketing Manager - Category Management (1991 – 1992) Customer Support & Software Training Manager (1988 – 1991)
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