Martin Freire - Sr. Salesforce Consultant, The Knot Worldwide | Lion's Path Consulting

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💰100%

Investor & VC

🔥100%

Startup Founder

✨100%

Business Owner

Geos

🇲🇾100%

Malaysia

Work Background

The Knot WorldwideSr. Salesforce Engineer

Sep. 2023Spain · Remote

Aquiva LabsSalesforce Consultant

Jul. 2022 - Apr. 2023Worked as a Salesforce Consultant, leading the internal organization project on the RevOps team.

Lion's Path SolutionsSalesforce Consultant, Founder

Apr. 2021• Led successful end-to-end Salesforce implementations for diverse clients across industries, including Finance, Learning-as-a-Service, and Communications, delivering seamless solutions that met their unique business needs. • Conducted thorough audits of previous implementations, producing comprehensive org-wide documentation that identified areas for improvement and increased overall system efficiency. • Provided expert recommendations and coaching to team members on best practices, elevating team performance and ensuring adherence to Salesforce best practices and industry standards. • Acted as a go-to resource and subject matter expert on Salesforce, providing guidance and support to various teams, fostering collaboration, and driving successful outcomes. • Demonstrated exceptional project management skills, effectively managing multiple projects simultaneously, and working independently to meet project timelines and deliverables, showcasing strong organizational and time management abilities.

Mahisoft Inc.Salesforce Administrator

Jan. 2020 - Apr. 2021Argentina · Remote• Managed end-user support and tickets from multiple business units, providing prompt and effective resolutions to ensure smooth and uninterrupted platform usage. • Conducted comprehensive end-user training sessions, equipping users with the knowledge and skills needed to effectively navigate and utilize the Salesforce platform, resulting in increased user adoption and satisfaction. • Led the implementation of a streamlined change management process for development tickets, maintaining version control repositories and leading deployments, resulting in a significant reduction of total deployment time from one day to three hours, increasing overall efficiency and minimizing downtime. • Successfully optimized code and process builders, identifying and resolving production issues, and implementing best practices such as single automation per object architecture, bulkified code, and fixed recursion on triggers, resulting in improved system performance and stability. • Implemented automated customized email workflows, resulting in a 30% reduction in time required for the Title Report request process, improving overall process efficiency and customer satisfaction.

OneInfo ConsultingSalesforce Developer

Nov. 2019 - Jan. 2020Buenos Aires, Argentina · Hybrid• Successfully led a highly skilled four-person development team in delivering iterative solutions for a consumer goods company with 200 internal users and approximately 3000 community users, driving enhanced business processes and improved user experience. • Demonstrated expertise in designing and implementing Salesforce solutions, utilizing custom Apex and Visualforce development to meet specific business requirements, resulting in streamlined processes and increased efficiency. • Led the seamless migration from Salesforce Classic to Salesforce Lightning within a tight timeframe of 3 weeks, overseeing the planning, execution, and testing of the migration, resulting in a smooth transition for users and an improved user interface.

Aquiva LabsSalesforce Developer

Oct. 2018 - Nov. 2019Argentina• Worked both roles as a Salesforce Admin and Developer at a leading provider of global enterprise cloud communications solutions, supporting approximately 300 users, and driving Salesforce excellence across the organization. • Demonstrated strong troubleshooting and root cause analysis skills, effectively resolving production issues in a timely manner to minimize downtime and ensure smooth system operation. • Proactively optimized legacy code to comply with Salesforce governor limits, enhancing system performance and scalability, and ensuring compliance with best practices and industry standards. • Provided prompt end-user support, resolving tickets from the support queue across all business units, delivering efficient solutions and maintaining high user satisfaction. • Conducted technical reviews and led the implementation of new AppExchange tools, evaluating and selecting appropriate tools to enhance Salesforce capabilities, and driving innovation to improve overall system functionality and user experience.

Aquiva LabsSalesforce Administrator

Apr. 2018 - Nov. 2019Argentina• Successfully performed maintenance and customization of various areas of the organization within Salesforce, including managing users, roles, profiles, groups, accounts, contacts, record types, sharing rules, custom objects, picklists, and page layouts, effectively supporting critical business functions and ensuring system alignment with business requirements. • Ensured data integrity by utilizing data de-duping, loading, and exporting tools such as Data Loader, conducting thorough data management processes to maintain clean and accurate data within the Salesforce system. • Demonstrated proficiency in deployments and source control using GIT and tools such as Workbench, Atom, and Sourcetree, effectively managing and deploying changes across different environments while adhering to best practices and version control standards. • Provided daily case resolution, user assistance, and report building, effectively addressing user inquiries, resolving issues, and building reports to support data-driven decision-making and business insights.

DIRECTV Latin AmericaListing Service Operations Analyst

Apr. 2017 - Apr. 2018Greater Buenos Aires, Argentina• Developed Excel macros to automate time slot calculation and placement, efficiently sorting ads by timeslot and directed audience, resulting in a significant time-saving of 20 minutes per channel, improving overall productivity and efficiency. • Proactively and reactively monitored Electronic Program Guide (EPG) signals from DTVLA, ensuring accurate and timely processing of channels' programming and applying blackouts for paid events, ensuring smooth broadcasting operations. • Managed advertisement time slots and ad insertion on five different channel families, optimizing scheduling and allocation of ad slots, resulting in increased revenue and improved viewer experience. • Provided end-user support, serving as the first point of contact for EPG inquiries, assisting users with system navigation, troubleshooting, and resolving issues, demonstrating strong customer service and problem-solving skills. • Successfully managed Salesforce as an end-user, gaining hands-on experience with the platform and developing a solid understanding of its functionalities.