I’m a digital marketing professional with over 9 years of experience in content strategy, social media, and public relations, having worked with brands such as Superlógica, KPMG, DIRECTV Latin America, and Nielsen — including international experience with a UK-based company.
Throughout my journey, I’ve specialized in blending creativity with data to build brands that truly connect with their audiences. I’ve led campaigns that reached over 300K in organic impressions, developed content strategies that boosted engagement by 40%, and coordinated PR initiatives that resulted in 500+ media placements.
My core strengths include:
• Strategic planning for social media (LinkedIn, Instagram, TikTok, etc.)
• Digital event coverage and real-time content creation
• Influencer partnerships and brand advocacy
• Press relations and PR management
• Multichannel content production (copywriting, articles, newsletters, scripts)
• Social listening, KPI analysis, and insight generation for branding
I believe memorable brands are built with empathy, consistency, and bold storytelling. I’m always looking for meaningful challenges where I can combine strategic thinking with creative execution — and turn ideas into lasting impact.More...
Sergio Castro
IT executive@Retired (voluntary)
Verified
Sergio Castro is a seasoned IT executive who held numerous high-level positions in the IT sector, demonstrating his proficiency in managing complex technological systems and leading diverse teams. Known for his strategic approach to problem-solving, he consistently enhanced operational efficiency and business growth throughout his career. Sergio’s extensive experience and knowledge in the IT industry have allowed him to become an adept leader, with a track record of successful project implementations, cost reductions, and system improvements.More...
Working as a Salesforce Consultant + Dev at The Knot Worldwide 💍
🏢 Building my own little company, helping companies streamline their business process through Salesforce and other RevOps tools.
Find out more @ https://lionspath.consultingMore...