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Work Background
Hezar AdvisoriesPrincipal
Mar. 2023Red Bank, New Jersey, United States
NBCUniversalVice President Of Product Management, Ad Sales CRM
Feb. 2022 - Mar. 2023New York, New York, United States• Promoted into the role to enable new advertising revenue streams and reduction of 3rd party SaaS licensing costs through a data model and workflow process redesign of NBC’s CRM Systems, including Salesforce • Defined single workstream to support both Linear and Digital advertising businesses, to open converged media and self-serve revenue opportunities as well as reduced operational development costs
• Restructured Data Models across the Ad Sales Supply Chain to set the foundation for insourcing of our Trafficking System, saving us millions in 3rd party SaaS licensing • Recovered $3B of revenue records by leveraging a data conversion strategy from NBC’s General Ledger into Salesforce
NBCUniversal Media, LLCDirector of Product, AD|SMART
Feb. 2018 - Feb. 2022New York, New York• Assigned to lead multi-year initiative of insourcing third-party SaaS advertising campaign, trafficking, and playout system across all NBCUniversal's networks by end of 2024, enabling converged inventory optimization, yield management, and cost savings in third party licensing
• Defined cutover plan of NBC’s entire nationwide TV content playout supply chain to new architecture, enabling execution during live broadcast of all content, without business interruption
• Established future-state workflows across our content playout supply-chain for cloud-based content delivery systems to replace on-prem systems, reducing data latency from minutes to seconds
• Launched in-house replacement of a 3rd party SaaS Marketing Campaign Optimizer, executing product definition to implementation across entire enterprise within 1 year, saving $1.5 MM annual licensing fees, and consolidating management of 13 Marketing Teams to single group.
FreeWheelSenior Product Manager
May. 2016 - Feb. 2018Greater New York City Area• Hired to lead delivery of FreeWheel’s linear audience targeting advertising products to penetrate Local Broadcasting markets
• Defined Remnant Ad Optimization Platform, aggregating inventory across multiple Local Broadcasting clients to enable a joint venture between Sinclair, Fox, and Turner Broadcasting
• Standardized Product Development Processes across Product Management, Data Science, and Engineering departments to ensure consistent product delivery
Interactive OneStrategy & Operations Consultant
Apr. 2016 - May. 2016Greater New York City Area
Christie'sSenior Product Manager
Mar. 2015 - Feb. 2016Greater New York City Area• Hired to product manage the redesign and upgrade functionality of Christies.com auction and retail site to what it is today, doubling its site traffic in that period to over 23.5MM monthly visitors
• Directed UX design and branding for Christies.com with our design team, as well modernizing its eCommerce experience
• Defined CRM solution for telephonic bid management, removing reliance on MS Access databases and Excel spreadsheets, ensuring data continuity of customer activity and reduction of customer record loss
PhillipsProduct Manager
Sep. 2014 - Feb. 2015Greater New York City Area• Hired to Product Manage the launch of Phillip’s first online bidding platform
• Defined data models, UI, and UX workflow functionality for Online Bidding from scratch for release in four months time, facilitating over $50MM in its first auction
UsablenetProject Manager
Sep. 2013 - Jul. 2014Greater New York City Area
VIBE MediaSenior Manager - Product & Operations
Apr. 2013 - Jul. 2013Greater New York City Area
VIBE MediaProduct Manager
Mar. 2012 - Mar. 2013Greater New York City Area
Dow JonesProduct Development Manager
Oct. 2010 - Feb. 2012Princeton, NJ
AccentureAnalyst
Jan. 2007 - Oct. 2010Florham Park, NJ
Merrill LynchFinance Analyst Intern
Jan. 2006 - Jun. 2006Greater New York City Area
Raymond James Financial Inc.Business Analyst Intern
May. 2005 - Aug. 2005Tampa/St. Petersburg, Florida Area
Wolters KluwerProject Analyst Intern
Jan. 2005 - Apr. 2005Greater Boston Area
Merrill LynchSystems Analyst Intern
Jan. 2004 - Jun. 2004Greater New York City Area
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