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Work Background
Kelly Noren Consulting, LLCMarketing and Business Strategy Consultant
Mar. 2023Atlanta, Georgia, United StatesThought partner to business leaders seeking strategies to grow brands and teams while driving marketing effectiveness and efficiency.
Safe-Guard ProductsVP, Marketing and PR
Oct. 2013 - Sep. 2022Atlanta, GAVP of Marketing and PR across the United States and Canada for Safe-Guard and its 65+ private-labeled client brands in the automotive, RV, powersports, and marine industries with a focus on driving awareness and consideration and revenue growth of branded protection products. • Designed, built and led the in-house marketing agency team of 20 professionals as well as external agency and partner relationships to support Safe-Guard’s client brands. • Grew in-house client marketing capabilities to include brand identity and design; B2B marketing strategy; B2B communications; B2C UX, content and design development (Tier 1, Tier 3, aftersales); production management; channel marketing; data-driven marketing operations. • As Safe-Guard’s private label capabilities matured, grew in-house interdepartmental capabilities to include private label support for IT applications, Retail Training applications and materials. • Led Company digital transformation efforts to further enable retail to various systems. Defined the strategy, collaborated with a cross-functional team to define requirements, developed and sold the strategic plan to the Executive team. • Internal, client, and industry thought leader for F&I digital retail, and marketing of protection products at Tier 1, Tier 3, and aftersales. Consulted with OEM and captive finance clients, consulted with strategic industry partners, quoted in the press. • Led Company corporate communications and internal communications efforts, including public relations strategy and execution; executive thought leadership strategy and content development; internal brand development and execution; internal communications development.
Porsche Cars North AmericaAdvertising Manager
Jan. 2006 - Dec. 2013Atlanta, GALed the strategic direction and execution of all brand efforts for Porsche in the United States. Manage the development of multi-faceted programs including media integrations, brand partnerships, customer events and content generation, television, print, out of home, and all brand and model collateral. • Of 25 international participants, elected by peers to be Project Leader for 2012 Globalution program for Porsche global management and leadership development • Analyzed prospect marketing initiatives from Porsche subsidiaries and dealers across the globe, resulting in identification of over 50 prospect marketing opportunities that were communicated to Managing Directors, Marketing Directors, and dealer GMs around the world • Developed an impactful communications launch for the new Cayman built around a 100 person enthusiast event with content capture and media integrations, and including impact magazine units, non-traditional OOH, and focused event extensions • Executed a six month agency review for Porsche’s key strategic and creative agency in the U.S. • Launched the latest iteration of Porsche’s icon – the 911 – utilizing content capture from enthusiast events and focused owner and prospect communications propelling the newest 911 to leader in its segment • Developed a campaign to address a slump in sports cars sales. The “Everyday Magic” campaign resulted in a sales increase for Porsche 911 of 35% in the first two months and a decrease in dealer inventory of 33%. Campaign won a Silver EFFIE award in 2012 • Launched Porsche’s first four-door sports sedan in the U.S, the Panamera, garnering almost 600,000 views on cable networks and websites with custom content and media integrations that showcased the passion and approachability of current Porsche owners
West Wayne AdvertisingSr. Project Manager
Jan. 2006 - Dec. 2006Atlanta, GAClients included SunTrust bank and Buffalo Wild Wings.
SunTrust BankAdvertising Manager
Jan. 2005 - Dec. 2006Atlanta, GAMarketing manager / liaison to ad agency.
Carmichael Lynch AdvertisingSr. Project Manager
Jan. 2004 - Dec. 2005Minneapolis, MNClients included American Standard, Harley-Davidson, Rapala, Capella University.
Martin Williams AdvertisingAccount Manager
Jan. 2001 - Dec. 2004Minneapolis, MNClients included E*TRADE Financial and Syngenta Crop Protection. Supported new business initiatives for ATA airlines, Associated Bank, Musicland Group, Syngenta Crop Protection.
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