Layton ConstructionCMO and Vice President, Marketing & Communications
Dec. 2018 - Sep. 2020Chief Marketing Officer. Guided a team of 25 nationwide that support reputation efforts through marketing research, customer journey, campaign management, demand generation, customer acquisition, media relations, social media, internal/executive communications, and community affairs functions for a $7B revenue organization. Oversaw proposals and submissions to win new clients. Notable Contributions: • Developed and oversaw the execution of first-ever annual marketing and communications plan.
• Improved social media results by 200%+; engaged 1200 staff with internal communications program.
• Implemented account-based marketing, increased pipeline of leads by 40% and established 6% conversion rate.
• Introduced a customer-focused marketing function to provide customer segmentation, needs assessment, identification of new opportunities, customer insights, cross-selling, and direct marketing.
• Established the first voice of the customer journey strategy, managing expectations from awareness to retention.
• Member of executive leadership team, which managed and oversaw sale of business to STO Business Group.