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Work Background
EgnyteVice President Global Communications
Apr. 2022Salt Lake City Metropolitan Area
ChiefMember
Apr. 2022
Housal - Connecting Dots In Real Estate Board Member
Aug. 2021Manila, National Capital Region, PhilippinesHousal is on an extraordinary journey of growth with the very real prospect of becoming the largest, most reliable data-driven Multiple Listing Service (MLS) across S.E Asia.
NSF InternationalChief Communications Officer (CCO)
Sep. 2020 - Apr. 2022Ann Arbor, Michigan, United StatesLeads all external, executive and internal communications for global organization in the testing, inspection and certification industry. Manufacturers, regulators and consumers look to us to facilitate the development of public health standards and certifications that help protect food, water, consumer products and the environment. We protect and improve global human health.
Salt Lake Community CollegeBoard Member
Jun. 2020Salt Lake City Metropolitan Area
Layton ConstructionCMO and Vice President, Marketing & Communications
Dec. 2018 - Sep. 2020Chief Marketing Officer. Guided a team of 25 nationwide that support reputation efforts through marketing research, customer journey, campaign management, demand generation, customer acquisition, media relations, social media, internal/executive communications, and community affairs functions for a $7B revenue organization. Oversaw proposals and submissions to win new clients. Notable Contributions: • Developed and oversaw the execution of first-ever annual marketing and communications plan.
• Improved social media results by 200%+; engaged 1200 staff with internal communications program.
• Implemented account-based marketing, increased pipeline of leads by 40% and established 6% conversion rate.
• Introduced a customer-focused marketing function to provide customer segmentation, needs assessment, identification of new opportunities, customer insights, cross-selling, and direct marketing.
• Established the first voice of the customer journey strategy, managing expectations from awareness to retention.
• Member of executive leadership team, which managed and oversaw sale of business to STO Business Group.
Jessica PantagesPrincipal
Jan. 2015 - Dec. 2019Austin, TXEngaged with a variety of clients to consult on acquisitions, mergers, divestiture, and employee engagement. Industries included pharmaceuticals, financial services, energy, CPG, etc. • Worked with a product development company to put together a marketing plan, launch a website, and refresh marketing content, delivering 30% more revenue over previous revenue.
Lockheed MartinVice President, Communications & Marketing
Jan. 2013 - Dec. 2015Gaithersburg, MDOversaw the entire Communications & Marketing department in support of an $8B business with 10K staff worldwide. Directly supervised the efforts of 120, controlled a $25M budget, and set the annual marketing strategy. Responsible for marketing research, customer journey, campaign management, demand generation, customer acquisition, analyst relations, media relations, social media, internal/executive communications, community affairs, and creative services. • Acted as a key member of 13-person senior leadership team that set strategic direction for IS&GS.
• Engaged in strategic review and decision to separate from LMCO.
• Instrumental in strategy surrounding and execution of announcement regarding divestment.
DellExecutive Director, Global Communications
Jan. 2011 - Dec. 2013Plano, TexasHired into the organization to develop a team that would create an international brand presence for the $8B Services business line. Directed a 30-person team that managed media relations, social media, internal/executive communications, and community affairs. Identified and built relationships with external influencers, including government officials, non-government organizations, media and analysts to promote Dell Services and facilitate growth. • Built a more aligned team in a business that went through a hostile takeover and a company that went private.
BAE SystemsChief of Staff to the Group Communications Director
Jan. 2009 - Dec. 2011London, Greater London, United KingdomGuided the global operations of communications, inclusive of strategic planning, recruitment, retention efforts, and learning and development for 350+ staff worldwide. Counseled senior executives, the Chairman, and the CEO on issues management, crisis communications, and other marketing campaigns, as well as media relations. • Identified disparate teams positioned across the globe and introduced a way to connect staff through career development programs; efforts led to a more cohesive team that enhanced the brand.
Georgetown UniversityAdjunct Professor, Public Relations / Corporate Communications
Jan. 2007Washington, DCTaught Advanced Corporate Communications and Marketing, Conversations About Communications Ethics and International/CSR Communications in School of Continuing Studies to more than 150 graduate students
Part of academic team recognized by PR Week as Best PR Education Program from 2012-2014
BAE SystemsDirector, Media Relations
Jan. 2007 - Dec. 2009Lead campaign delivering high level of media coverage and thought leadership position in five countries to proactively develop the Company’s reputation. Provided advice and counsel to senior executives on Company initiatives including forecasting potential ramifications, implications and unintended consequences
General DynamicsSenior Manager, Marketing & Public Relations
Jan. 2003 - Dec. 2007Washington D.C. Metro AreaProvided advice and training to unit president and other executive team members in marketing, media relations, community affairs and digital communications. Established first company-wide website and corporate citizenship department. Primary spokesperson for $6 billion business unit.
OracleInternal Communications Graduate Resident & Consultant
Jan. 2002 - Dec. 2002Redwood City, CaliforniaDeveloped and presented to management internal global branding campaign plan for 40,000 employees of Oracle Corporation
Ruder FinnAccount Executive
Jan. 1999 - Dec. 2002New York, New YorkWorked with consumer clients, including Subaru of America, VF Corporation, HealtheTech and Liz Claiborne.
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