Primedia OnlineSenior Product Specialist
May. 2013 - Aug. 2015Cape Town Area, South AfricaGrow the ad operations team and lead internal innovation.
Assisting sales department when required by providing campaign trafficking, campaign support and workable campaign and ad solutions.
Championing new methods, constantly driving the evolution in campaign monitoring and optimisation.
Managing custom ad campaigns by acting as the liason between sales, ad ops and the creative departments.
Working with both our ADTECH re-sale clients and publishers to assist with onboarding, training, trouble shooting, revenue optimisation and campaign performance.
Assisted management of ad operations technical team including campaign management, client services, technical support, ad trafficking, publisher management, implementing procedures and processes for campaign management, reporting and accounts reconciliation and also resolving technical support cases raised by clients.
Setup, monitor and optimize ADTECH’s Marketplace and Google Ad Exchange.