Rashieq Karriem - Paid media consultant, Ad Agency

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Network Power<100 people

Roles

🔥100%

Startup Founder

✨100%

Business Owner

🧑‍💼100%

C-level Executive

Geos

🇿🇦100%

South Africa

Work Background

Imprint PublishingDigital Marketing Lead

Sep. 2019Cape Town Area, South AfricaHelp clients develop comprehensive digital marketing strategies that align with their business goals and target audience. Businesses and agencies we’ve partnered up with: Remote4You Ecomplete We Are Gods Apparel Riches and Beyond Watson Blinds The Property Game Millionaire Speakers Kryptomark Hype Digital ROAS Digital King James OJS Holding Jozi Blox Fundi Digital Nalavation We create and manage PPC campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to drive targeted traffic to client websites to generate lead and sales. Conduct A/B testing, user testing, and implement CRO strategies to improve website conversions and increase revenue. Create and execute email marketing campaigns to nurture leads, increase customer retention, and drive sales. Set up and manage marketing automation campaigns to streamline client's marketing processes, improve lead generation, and increase revenue. Provide training and consultancy services to businesses and individuals looking to improve their digital marketing skills and knowledge. Please feel free to contact me for a proposal free of charge.

TIGRA SERVICES LIMITEDPaid Social Media Manager

Mar. 2019 - Sep. 2019Cape Town Area, South Africa- Resolving all technical support cases and complex implementation queries raised by agents and line managers. - Upskill agents where required, on best practice on all aspects of social media strategies. - Managing of all paid social media campaigns for multiple clients. - Strategize and briefing of new creative and campaign planning with designers and developers. - Research, test and identify opportunities/platforms to build and add onto our lead generation network. - Analysis and optimization of conversion funnels. - Analysis, testing and structural guidance on website landing pages. - Deep analysis of campaigns and generate reports for optimization of campaigns. - Work with CEO and Operations manager to set up campaign strategies.

Wealth AlliancePaid Media Manager

Jul. 2016 - Feb. 20196th Floor, Touchstone House 7 Bree Street, Cape Town- Responsible for the day to day running of lead generation campaigns for our trading and property investment client: Wealth Alliance. -Manage various crypto offers through native/affiliate ad networks. - Briefing of new creative and campaign planning with designers and developers. - Analysis and optimization of conversion funnels. - Analysis, testing and structural guidance on website landing pages. - Deep analysis of campaigns and generate reports for optimization of the campaigns. - E-mail marketing - Manage campaigns to customer databases. - Work with general manager to set up campaign strategies and planning. - Explore and negotiate new opportunities and channels/platforms for the running of campaigns. - Maintain campaigns within the allocated budget for each channel.

Opera Mediaworks EMEACampaign Manager

Dec. 2015 - Jun. 2016Cape Town Area, South Africa-Schedule, upload, launch and manage mobile advertising campaigns. -Ensure campaigns deliver according to advertiser contracts. -Work closely with Account Executives and Account Managers to implement and deliver mobile video ad campaigns. -Provide detailed campaign analysis, including performance summary and optimization recommendations.

Primedia OnlineAd Operations Team Lead

Aug. 2015 - Sep. 2015Upskill the 365 Digital ad operations team and lead internal innovation. Assisting sales department when required by providing consultancy on all digital ad operations. Championing new methods, constantly driving the evolution in digital campaign monitoring and optimisation. Managing custom ad campaign setups by acting as the liaison between sales, ad operations and creative agencies. Working with both our ADTECH re-sale clients and publishers to assist with onboarding, training, technical trouble shooting, revenue optimisation and campaign performance. Assisted management of ad operations technical team including campaign management, client services, publisher management, implementing procedures and processes with in the department, reporting and accounts reconciliation and also resolving technical support cases raised by clients. Management of ADTECH’s programmatic offering and Google Ad Exchange. Reconciliation and completing of month end billing for the Sales and Ad Operations department.

Primedia OnlineSenior Product Specialist

May. 2013 - Aug. 2015Cape Town Area, South AfricaGrow the ad operations team and lead internal innovation. Assisting sales department when required by providing campaign trafficking, campaign support and workable campaign and ad solutions. Championing new methods, constantly driving the evolution in campaign monitoring and optimisation. Managing custom ad campaigns by acting as the liason between sales, ad ops and the creative departments. Working with both our ADTECH re-sale clients and publishers to assist with onboarding, training, trouble shooting, revenue optimisation and campaign performance. Assisted management of ad operations technical team including campaign management, client services, technical support, ad trafficking, publisher management, implementing procedures and processes for campaign management, reporting and accounts reconciliation and also resolving technical support cases raised by clients. Setup, monitor and optimize ADTECH’s Marketplace and Google Ad Exchange.

DQ&ADFA Campaign Management and Media Buying assistance

Jan. 2013 - Apr. 2013Cape Town Area, South AfricaCampaign management ,post campaign analysis. Provide daily client reports and screengrabs, optimisation and future campaign planning with clients. Assist media buying team with creative uploads ,pixel setups and reports for RTB campaigns in Appnexus, Invite Media V1 and Doubleclick Bid Manager.

DQ&A Media GroupCampaign Manager & Doubleclick AdExchange Consultant

Jan. 2010 - Dec. 2011Drafting AdExchange proposals for potential clients. Weekly client calls around optimisation. Creating AdExchange accounts, Direct contact with AdX Support for verification and tech queries, setup of AdExchange accounts and full campaign setups in DFP5 & 6. Creating and updating of factsheets. Google Ad planner and Web Master Tool setups. Providing weekly and monthly performance reports to clients. Monitor, manage and update all AdExchange accounts daily.

DQ&A Media GroupCampaign Manager

Feb. 2008 - Dec. 2009Campaign setups including uploading agency/advertiser details, trafficking of campaigns, creative integration, testing and reporting. Communication with local and international agencies/advertisers on campaign optimisation and improvements. Publisher management including technical setups and tag updates.

GoogleTechnical Support Analyst for DFA

Jan. 2012 - Nov. 2012South AfricaWork directly with strategic clients to provide technical and consultative service across all DoubleClick Advertiser products Build expertise in the core DFA Ad server product, especially in video, one of the most exciting growth areas Work with more senior personnel and the Escalation Management Team to effectively solve more complex technical issues and ensure a timely resolution to the customer. Partner with Sales, Consulting, and Product Management to provide a seamless support experience to clients.

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