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Work Background
SliqpaySenior Marketing Manager
Jul. 2024 - Oct. 2024Gold Coast, Queensland, Australia · Remote• Established a streamlined marketing project management process using Jira, improving task visibility and efficiency for cross-departmental teams, enabling clear tracking of marketing activities.
• Led a comprehensive brand refresh for the company and its sub-brands, aligning the visual identity and messaging with the master brand, enhancing market presence and consistency.
• Spearheaded event planning and execution across multiple industry events, overseeing collateral development, signage, logistics, and staff coordination to ensure seamless participation and brand visibility.
• The position was made redundant due to a strategic decision to move the marketing function to Singapore.
SendleSenior Product Marketing Manager
Nov. 2023 - May. 2024Sydney, New South Wales, Australia · Hybrid• Increased B2B Sales Pipeline Efficiency: Revamped product messaging, resulting in a 25% improvement in deal velocity and conversion rates.
• Boosted User Engagement: Executed a comprehensive B2B go-to-market strategy, driving a 20% increase in site traffic and higher user engagement.
• Informed Strategic Decisions: Initiated a customer interview program, providing valuable insights that shaped product development and market positioning.
UnnamedSenior Product Marketing Manager
May. 2023 - Nov. 2023Sydney, New South Wales, Australia · Hybrid• Enhanced Market Penetration: Developed tailored B2B messaging for eight verticals, aligning with strategic vision and improving brand consistency.
• Fostered Internal Engagement: Edited a monthly global newsletter, disseminating product updates that increased company-wide understanding and engagement.
• Refined Product Offerings: Conducted training sessions for sales teams, utilizing feedback to enhance customer satisfaction and product refinement
Career BreakPersonal goal pursuit
Nov. 2022 - May. 2023Sydney, New South WalesLaunched my personal passion project: www.peterhutchins.com
Tyro PaymentsSenior Product Marketing / Senior Product Manager
Apr. 2014 - Oct. 2022Sydney, Australia · HybridAs a Senior Product Marketer and Product Manager, I successfully executed comprehensive go-to-market strategies across various offerings, including Acquiring (Payments), Banking, Lending, and e-commerce. My role required cross-functional coordination with internal stakeholders, developing compelling value propositions, and ensuring successful market introduction and continuous value delivery. - Launched Tyro Go EFTPOS reader and a new Android EFTPOS machine by collaborating on the go-to-market strategy with Product, UX design, Marketing, Compliance, Sales and Customer Support. The GTM included new messaging, positioning, persona development, competitive analysis, collateral development, and internal enablement for both offerings leading to a successful product launch. - Launched a new eCommerce gateway proposition - Tyro eCommerce. A new product offering for the company required an intensive go-to-market plan, including buyer journey discovery, persona development, competitive analysis, compelling messaging, positioning, internal playbook, new collateral, and sales training. - In collaboration with all internal teams, Tyro was launched as a new business bank. The go-to-market required a new brand direction, new messaging across all collaterals, and launch activities to drive adoption. - Launched "Tap & Save" - Tyro's least cost routing solution, which has saved customers millions on their EFTPOS fees and significantly boosted brand awareness. The launch was instrumental in elevating the company's exposure as we were the first to introduce the solution to the market ahead of all incumbents. - Managed Development of American Express and UnionPay Offerings: Directed the development and partner coordination for American Express direct settlement and UnionPay International, from specification development to launch execution, reporting directly to the CTO.
Integrated ResearchHead of Product - Unified Communications
Jan. 2013 - Apr. 2014Sydney, AustraliaIntegrated Research (IR) is the creator of Prognosis, the top performance and availability management software for Payments and Unified Communications (UC) systems, including SMB, Enterprise, Service providers and Contact Center Multivendor Ecosystems. Responsible for the Unified Communications roadmap creation and product strategy, including managing the development throughout the product lifecycle, gathering and prioritizing product and customer requirements by meeting with key enterprise customers globally, and defining the product vision to deliver a solution that drives acquisition and renewals. Also worked with sales, marketing and support to ensure corporate targets of revenue and customer satisfaction. Successfully launched Prognosis 10 - the first release of the Prognosis web client, which was the most significant release for the product at that time.
Espial Group Inc.Product Marketing Manager
Nov. 2011 - Jan. 2013Ottawa, Canada AreaDeveloped, planned and executed strategic marketing initiatives to drive sales of Espial’s products and solutions, specifically the Espial TV Browser (HTML5, WebKit) into Consumer Electronics and Service Provider segments. These initiatives included not only classical Product Marketing (go-to-market plan, co-marketing, speaking engagements, product positioning, sales support, pricing, social media, customer presentations, competitive positioning and analysis) but also commercial and/or business development activities such as partner/channel development , eco-system development, standards participation (W3C, DLNA) ,and product strategy setting. Espial Group Inc. is a leading provider of on-demand TV software and software services including programming and technical support to telco, cable and hospitality operators as well as to consumer electronics manufacturers (STB, Gaming Consoles, Blu-ray players, connected TVs, VOD solutions). Key target customers would be those in the IPTV, WebTV, SmartTV , Interactive TV, VOD and hospitality markets.
Research In MotionSenior Product Manager, Enterprise Software Evangelist / Advocate
Dec. 2008 - Aug. 2011Australia, Singapore, Hong Kong and North America- Completed 60 sales engagements in 5 months across Asia, showcasing the BlackBerry Platform to large (1000+) and small audiences, via Conference Sessions, Industry Panels, interactive sessions with CIOs, CEO, IT Admin, Analysts, Dealers, Development Partners and Internal staff - Promoted the business benefits of using BlackBerry Enterprise Solutions and Software to new and established BlackBerry enterprise customers (ex. WestPac, Wesfarmers, HSBC, Singtel, Optus, Telstra, Allianz). In some cases, swayed the buying preference from a competitor to BlackBerry by positioning the Enterprise benefits of BlackBerry middleware, services, workflow integration, security and technical roadmaps. - Identified new business opportunities and end customers' buying vision for RIM offerings in the mobility space - and communicated those insights onto Product Management, and to work with Sales to excite the customer as to the value of the solution. - Effectively positioned (keeping in mind competitive threats) the BlackBerry solution with the customer base via multiple audience formats covering the following solutions : Cloud Computing (Office 365), Security, Enterprise Telephony Mobility (Cisco, Mitel, Avaya, Nortel), Fixed Mobile Convergence (FMC), Mobile Devices, Embedded Operating Systems, Unified Communications (Lync, OCS, Enterprise Instant Messaging) ,Middleware on VMware, Collaboration (Lotus Connections, Sharepoint), Tablets, Multi-Device Management (MDM), Mobile Development ,Dashboards (SAP SUP).
LG-NortelEnterprise Product Marketing Manager
Mar. 2006 - Oct. 2007Canada/Korea• Managed the end –to-end product marketing and successful launch of four new innovative products from LG-Nortel Korea into Nortel North America, Europe and Brazil including a video phone, a small PBX and family of Microsoft Office Communicator Systems (OCS) phones which was the first such collaboration between Microsoft, LG-Nortel and Nortel. • Coordinated the launch of Nortel’s first SIP-based phone into North America demonstrating to the market that Nortel is a technology leader. • Developed and executed several annualized marketing plans including pricing, all collateral development, web presence, web casts, channel marketing, events marketing, sales guides, user guides, pre-GA stocking of units, and lead customers education. • Demonstrated Unified Communications products and solutions including the Nortel range of Enterprise PBXs to numerous world wide customers via customer briefing centers and tradeshows.
QNX Software SystemsSenior Competitive Analysis Manager
Jan. 2002 - Dec. 2006Ottawa, Canada• Created and executed the competitive, market and customer intelligence position for the entire company (250 employees) for all products and all 5 segments: Automotive, Telecom, Medical, Industrial Automation and Military. • Developed and presented competitive intelligence from the strategic business level to the tactical and technical sales levels resulting in increased competitiveness for the company.
Nortel NetworksOptical Network Planning/ Pre-Sales Engineer
Mar. 2000 - Jul. 2001• Account managed the following key accounts: Genuity, Charter Communications and AOL and a handful of other smaller accounts. • Designed multimillion-dollar nation-wide competitive long-haul, regional and metro optical (DWDM, SONET, GE, SANs, Mesh) networks in response to customer queries including RFI, RFP situations
Nortel NetworksVoIP Technical Marketing Prime
Jan. 1999 - Mar. 2000• Mediated the communications between R&D and Marketing resulting in more effective outbound messaging and more relevant product development direction for R&D. • Consulted for key Telecom customers on the Next-Generation Networks transition from a circuit based network to an Internet Telephony based network. • Promotion and education of Internet Telephony (VoIPoATM) solutions comprising of soft switches, SIP Servers, trunk and access gateways (VoDSL), SS7 gateways, Audio Servers, and Optical Core (IP /ATM/WDM) networks via customer meetings, tradeshows, conference presentations and product collateral.
Nortel NetworksSenior Competitive Analyst
Jan. 1996 - Jan. 1999• Developed and presented Tactical and Strategic competitive material (Win/Loss, SWOT, Intelligence, War games) to sales, marketing and executive teams on network solutions and network issues including Circuit Switching, Packet Switching (ATM, IP, MPLS, BGP), Internet Telephony (VoIP), Enterprise Solutions and Wireless Systems. • Budgeted, Developed and deployed a corporate wide a Lotus-Notes based information management system for storage and retrieval of competitive intelligence for all of executives. • Managed 3 students providing motivation, direction and assistance when needed.
NortelCustomer Support
Jan. 1990 - Dec. 1993
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