Kaspersky LabSenior Channel Consumer Manager
Jan. 2017 - Apr. 2019México D.F.Development and implement strategies to increase and strengthen the value and profitability of Channel IT Wholesale Distributor accounts such as Ingram Micro, CT Internacional, Tas Micro, CVA, PCH, Intcomex, Nexsys Exel del Norte, Computol, Sumitel, Grupo Loma, and Other distributors. Leading Retail accounts in MX serving accounts of + 90% locations including Office Depot, Office Max, Liverpool Best Buy, Sears, Sanborn's Walmart, SAM's Ofix, HP Stores, Samsung Stores, Dusoft, Mr. Fix CAST within Office Depot, Integrity CAST within Palacio and Liverpool, APR´s (AppleStores)
Development of eCommerce channels, MP´s, eTailers: Amazon, Mercado Libre, PC Online, Cyberpuerta, Abasteo, Intercompras, Walmart online and Liverpool online. Development of POSA market through Blackhahwk and Incomm companies. Build alliances offering value-added products with HP, Lenovo, Kingston Koblenz, Microsoft, Logitech, Targus, Techzone, UBER, Master Card, Chedraui, Thermaltake, EA, Konami, Blizzard, Razer and MSI. Leader of 7 subordinates responsibles of Training, Key Indicators, marketing actions, mystery shopping, and store checking. Design KPIs, development of training programs, Mystery Shopping, metrics and design of sales actions and marketing campaigns to continue being the Leader in the MX Cybersecurity Market. Achievements • Mantain Kaspersky as the No.1 brand in Mexico with over 50% of the Market Share obtained in MX. 4.5 Million USD/Yr Sales Quota Accomplished. • Leader of Strategic cybersecurityAlliances through high level negotiation deals with Microsoft and HP by 180,000 Licenses displaced per year in Attached and Bundling programs. • 4 Times overachiever exceeding anual sales quota assigned. Also Named “Person of the Year 2018 for LATAM region” • Developing Launch and Release the Electronic software Delivery, Digital SAAS program in substitution of Tangible Boxes Business. ESD Represented after the first year launched 51% of the total sales in my área.