Alexandra Fanning - Publicist, Alexandra Fanning Communications

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United States

Work Background

PR and MarketingCreative Class Communications / Alexandra Fanning Communications

Jan. 2016United StatesCommunications strategy and public relations consultation for creative industries. We have a strong focus on Culture, Art, and design, working with various clients to increase visibility and propel them to the next level. - PR Lead for up to 8 large accounts at once - Extensive managerial experience, hiring, managing, and nurturing several direct reports at any one time - Developing/ planning 6-12 month communication strategy - Securing coverage across a broad spectrum of outlets, print, digital, video, broadcast and social - Working with influencers and VIPS

MargaretUS White-Label Consultant

Apr. 2019 - Jan. 2024● Pitching, securing coverage and organizing international press trips ● Managing communications around product launches in the US market, securing coverage across a broad spectrum of outlets from arts and culture, to tech, and consumer content ● Co-branded campaigns with premier clients, marketed to a US-based audience, working with social media influencers and VIPS to exceed KPI sales expectations ● Clients include; Polaroid Originals, Disney / LucasFilm, RSC Group, GOOD Hotel Group, Tribeca FF

PolaroidUS Publicist

Apr. 2019 - Dec. 2021New York, United States- Developing, planning and implementing 12-month top-tier communication strategy for all Polaroid product launches - Securing coverage across a broad spectrum of outlets, print, digital, video, broadcast and social - Securing profiles, guest articles and white paper placements for CEO - Engaging influencers and VIPS, gifting, unboxing, partnerships across the suite of Polaroid products - Press Desk-sides and product demonstrations - Collaborating with Brands and Partners on special event releases (Disney/ LucasFilm, Ridley Scott Creative Group, Independent artists/ photographers)

Christie'sMarketing And Public Relations Consultant

Apr. 2015 - Dec. 2015Rockerfeller Building, NYCAs a contracted consultant for Christie's my role was to define and create the brand voice and representation to align new tech acquisitions (Collectrium) with the Christie's brand. I was charged with defining the overall voice of the brand for all publicity going forward. I was also responsible for maintaining our event calendar, organizing and facilitating demonstrations and VIP events at Christie's Auction House. This included: - Creating style guides for marketing team, social media strategy guides, using the Christie's brand as a jumping off point for voice and overall representation while retaining a "start-up" look and feel. - Copywriting and coordinating overall "look" for website launch. - Press releases and pitch templates - Content creation and management of blog - Development of marketing collateral both print and digital - Campaign management, Email-blast campaigns, Drip campaigns - Social Media management and communication - Identifying partnership opportunities - Hiring and managing freelance creative talent (graphic designers, front-end developers, Salesforce developers) and customer service representatives - Client engagement, webinars and live product demonstrations

Louise Blouin MediaMarketing Associate and Social Editor

Sep. 2013 - Apr. 2015Greater New York City AreaMy role as Social Media Editor and Marketing Associate at Louise Blouin Media focused on audience development and increased traffic to BlouinArtinfo.com. I developed company-wide Social Media strategy, multi-publication newsletter strategy and overall presentation of marketing materials. I trained overseas staff and implemented systems to automate marketing processes with editorial workflow. My achievements include social partnerships (Brooklyn Museum, NADA, Shantell Martin, Artspace), paid post income, complete revitalization of social channels to become an industry leader and influencer, engaging industry influencers in collaborations and content enhancement. Key responsibilities: - Management of all Social Media platforms (LinkedIn, Instagram, Facebook, Twitter, Tumblr, Google+, Pinterest, Vine) across LBM Worldwide - Development and Conceptualization of Social Media Strategy and Policy for LBM Group - Working closely with editorial to conceptualize and oversee socially shareable and real-time/ trending content - E-newsletter production and development, ongoing testing and audience development strategy - Content creation and management for ARTINFO.com, art fair content and party reporting from industry events, contributing content to homepage, carousel, calendar, party pictures - Conceptualize/oversee production of marketing materials including media kits, rate cards, stat sheets - Reporting on social and marketing statistics through the Google Analytics and Sprout Social reporting tools - Hired and managed marketing interns, rotating event staff, and contractors

AMPCo - Australasian Medical Publishing CompanyAdvertising Production and Marketing Coordinator

Jan. 2012 - Sep. 2013Sydney, New South Wales, AustraliaMy role at the Australasian Medical Publishing Company (AMPCo) consisted of coordinating the production and trafficking of advertising to appear in both online and print publications, sales support, research, account management and administration. Responsibilities also included digital campaign management using display ad servers including DoubleClick; as well as collecting, analyzing and presenting analytic information to clients using such platforms as Google Analytics. I also managed the print-layout and design of sections of the Medical Journal of Australia, conceptualizing and creating in-house and client paid advertisements in both print and online product channels. I also acted as liaison between the sales team, IT and Production Manager; developed and managed relationships with external printers and arranged permissions from key stakeholders for print approval. Whilst at AMPCo I also became involved in the conceptualization, moderation and ongoing development of the MJA Healthcare Jobs online job board, a new product to the company. While working directly with the IT team I was able to design the user flow-through, interface and end result for this product. I was also responsible for the marketing and business development of this new venture and developed our audience and registered users through both direct and indirect marketing channels. One of these marketing channels included implementation and analysis of paid search campaign management across Google Adwords.

CarriageWorksMarketing And Public Relations Assistant

Jan. 2010 - Apr. 2012Eveleigh, SydneyMy time at Carriageworks saw me successfully build audience numbers, promote and publicize events including Uncomplicated and Unplugged, Sustainable Works, and the Sydney Children’s Festival. I was responsible for coordination of marketing and publicity projects with limited resources; building sales channels and developing new audiences as well as developing and managing social media campaigns and the Carriageworks blog. I excelled at writing media release information and analyzing statistics, as well as maintaining the website, Facebook profile, blog and other elements. I also composed articles for publication and distribution, including interviews, arts critique and proofreading. I maintained the invitation and key stakeholder database as well as being the contact for company stakeholders and the general public, resolving issues and managing difficult customer relationships.

Cockatoo FilmPublicity and Marketing

Jan. 2011 - Dec. 2011Waterloo NSW/ Cockatoo Island NSWAt the Australian Film Syndicate/ Dungog Film Festival/Cockatoo Film I was responsible for writing press release kits, grant proposals and film festival entries, interviewing talent and publishing content online. I was also acting as administrative assistant, researching and reporting on audience data, managing social media channels, liaising between talent and production staff. Whilst working here I was heavily involved with the distribution responsibilities in regards to the Australian dramatic feature "Face to Face", particularly in the area of reaching out to independent theaters and organizing the opening event and speaking panels for the promotion of the film. The Australian Film Syndicate regularly holds open script readings with prominent actors. Part of my role was to read, review and process possible scripts for these evenings and I was regularly in attendance to assist the talent.

Screen AustraliaProduction Assistant Intern

Feb. 2007 - Aug. 2007Lindfield, NSW, AusFilm Australia was a company established by the Government of Australia to produce films about Australia. Its mission was to create an audio-visual record of Australian culture, through the commissioning, distribution and management of programs that deal with matters of national interest or illustrate and interpret aspects of Australian life. Assistant on production "Girl TV" which aired in the afternoon spot on Channel 7 in the 2000's. In this role I acted as Runner, Lighting Assistant, Talent Assistant, Camera Assistant and excelled at all that was thrown at me.

Nine Network AustraliaProduction Assistant Intern

Feb. 2007 - Mar. 2007Willoughby NSWThe Nine Network Australia is one of the most respected and most watched free-to-air channels. In this role I acted as Assistant to Camera Operations, Camera Operations, Production assist and Talent Assistant with some food styling opportunities for television production "Fresh"