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Work Background
DarGlobalPerformance Marketing Manager
Aug. 2024Dubai, United Arab Emirates
Shuraa Business SetupPerformance Marketing Manager
Dec. 2023 - May. 2024Dubai, United Arab Emirates
Enphase EnergySenior Manager, Digital Marketing
Apr. 2019 - Jan. 2023Bengaluru, Karnataka, IndiaB2C Marketing
- Drove 30X growth in leads from 500 per quarter in 2019 to approximately 15K leads per quarter by the end of 2020. - Led a team of 5 for B2C lead acquisition across 6 countries with media budgets of up to USD 250,000 per quarter. Growth Strategy
- Developed a 5-point plan to enhance product quality and boost revenue at SolarLeadFactory.
- Launched a self-service product for the long tail segment with the MVP achieving a 1% customer conversion rate, 13 customers, and $8K revenue. Enhanced V2.0 with product filtering, UI/UX, sales, and customer support improvements. - Introduced a branded funnel with ~20% better conversion rates in Q4 '22. Developed and launched high-performing Facebook creatives with a ~30% CTR improvement over the control set. Strategic Marketing & Tech-driven Innovations
- Installer Solutions: Developed strategies to control churn and grow installer count and sales.
- E-commerce Success: Drove revenue through digital promotions in U.S. and Germany e-commerce store launches.
- Salesforce Transformation: Initiated Salesforce (Marketing Cloud) transformation by defining As-Is, To-Be, and documenting BRD.
- Campaign Trigger Dashboard: Created a data-driven MarTech dashboard for informing and triggering marketing campaigns based on power outages, weather events, and electricity rates.
Performics.ConvonixDirector - Performance Marketing, Key Accounts
Apr. 2016 - Apr. 2019Mumbai Area, India- Set up a 40-member cross-functional team for end-to-end digital marketing strategy delivery.
- Achieved a 100% increase in portfolio revenue to USD 420K annually, alongside expanding the team from 6 to 36 members in just 20 months.
- Managed an annual digital marketing spend of ~USD 3.3 million crore across brands.
- Delivered 5X+ ROI on acquisition campaigns for Travel and Hospitality, and Lifestyle Product brands.
Led campaigns ranging from New Product Launch, Brand Awareness, Customer Acquisition and Customer Retention campaigns
Sectors: BFSI, Consumer Durables, Real Estate, Medical Devices and E-Commerce
SMG ConvonixAssociate Director - Key Accounts
Aug. 2014 - Mar. 2016Mumbai Area, India- Delivered 3X efficiency on Lead Generation, Qualification, and Tracking, driving quantifiable business improvements for Financial Services and Real Estate brands.
- Led strategic cross-functional digital campaigns for two real estate firms, achieving revenue-centric performance targets across 23 residential projects.
SMG ConvonixSenior Business Analyst
Apr. 2013 - Jul. 2014Led listening and analysis projects for clients across the globe. Covered launches of phones and cars, and also identified influence parameters in banking to the purchase cycle of specific products. Strategized and formulated a development path-forward for a proprietary social listening tool - Iristrack, which formed the backbone for OBM service vertical, in terms of features and functionality. Set up and nurtured a team of 13 and designed processes for the Online Brand Monitoring and Reputation Management practice of an Indian automotive major.
Orchard AdvertisingIntern - Account Planning
Apr. 2012 - Jun. 2012Mumbai Area, IndiaConsumer Reaction Research towards choice of Creative Concept
An Analysis of the Indian Fairness Creams Market
Symbiosis Institute of Media and CommunicationStudent Head - Online Branding Cell
Jan. 2011 - Dec. 2013Key member of team that designed and developed - www.simc.edu
Monitoring and Management of Brand SIMC across online platforms
Responsible for promotion and coverage of Fest-o-Comm 2013, the flagship event of SIMC
Convonix IncManager, Human Resources Department
Jan. 2011 - May. 2011Mumbai Area, India- Setup the department
- Created Joining & Exit Processes
- Designed Training modules
- Organized & undertook recruitements
Convonix IncProject Manager - Online Reputation Management & Search
Sep. 2009 - Sep. 2010MumbaiOnline Reputation Management
Convonix IncAsst. Project Manager - Search Marketing
Jul. 2008 - Aug. 2009Been involved in Search Engine Optimization, Online Reputation Management & some Human Resource Development functions.
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