Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Inquirly - Home Services Lead GenerationDirector of Marketing
Jan. 2023 - Dec. 2025As a Director of Marketing and PPC Manager at Inquirly Inc., I designed a paid search strategy for a startup lead generation company in the home services space and managed $4.5M+ in ad spending in 2024. I was promoted from part-time PPC Manager to a permanent leadership role for quickly scaling campaigns and stabilizing bidding inefficiencies within fast-paced industry settings.
Highlights of accomplishment in this role include:
➙ I boosted revenue upload accuracy in Google from 60% to 90% and enhanced ad targeting and performance by implementing call tracking solutions.
➙ I increased PPC profit from $402K to $1.2M (3x) by leveraging insights and optimizing PPC performance and bidding strategies.
➙ I improved monthly profit from $30K to $88K in 15 months by improving conversion tracking and eliminating wasted ad spend.
➙ I grew revenue per call from $37 to $47 by optimizing location tracking and ensuring lead routing to available buyers.
➙ I reduced wasted ad spend by strategically adding negative search terms and ensuring budget allocation to high-intent leads.
webuyanycar.com® USAPerformance Marketing Lead
Jan. 2022 - Dec. 2024While serving as a Performance Marketing Lead at Webuyanycar.com (USA), I designed a performance marketing strategy for a high-volume vehicle purchasing platform and optimized paid media campaigns across Google, Bing, YouTube, and Facebook to drive qualified appointments and maximize return on ad spend (ROAS). I trained new team members to promote a data-first mindset and introduce continuous performance evaluation.
Highlights of accomplishment in this role include:
➙ I decreased Cost per Acquisition (CPA) from $624 to $479 by leveraging data-driven insights focused on refining bidding strategies and CPA goals and eliminating low-performing keywords.
➙ I increased ROAS by 8% and generated $850K+ in additional value during industry-wide market challenges.
➙ I revitalized seasonal bidding strategies, drove age-specific targeting (focusing on age 45+), and managed an annual budget of $15M-$18M during market fluctuations and high-conversion periods to maintain consistent CPA and maximize volume.
➙ I allocated ad spending to high-intent, revenue-driving keywords by conducting a comprehensive 365-day performance analysis.
Rent BridgePaid Media Manager
Jan. 2020 - Dec. 2022I was initially onboarded to build and lead a paid ad function for a digital marketing agency specializing in SEO, web design, and property management marketing. I developed and executed high-performing PPC campaigns for agency clients while optimizing lead quality and reducing costs.
Highlights of accomplishment in this role include:
➙ I increased monthly qualified property management leads from 19 to 49 and reduced the cost per qualified lead from $450 to $149 by improving ad copy, keyword match types, and strategic targeting.
➙ I improved conversion rates and eliminated low-quality leads by integrating HubSpot with Google Ads and enabling advanced lead tracking and filtering.
➙ I revamped and rebuilt paid campaigns from scratch while ensuring a robust bidding strategy and audience segmentation for high ROI.
LeadRivalPPC Analyst
Jan. 2018 - Dec. 2020I was recruited for an analytical/data-driven approach and quickly mastered Google Ads and PPC strategy to drive profitable lead generation in the legal sector. I analyzed competition and trends and adjusted strategies in real time to align cost-per-acquisition with business goals.
Highlights of accomplishment in this role include:
➙ I managed $850K–$1M in monthly ad spend across internal and client accounts while optimizing campaigns and balancing lead quality, bid strategies, and market competition to maximize ROI and margins.
➙ I scaled the Car Accident lead generation vertical from $8K to $30K in weekly profit through refined bidding strategies, keyword targeting, and audience segmentation.
➙ I planned and led direct PPC management for attorney-client while overseeing ad copy, keyword match types, extensions, and bid strategies (manual and automated) to maximize conversions.
Dallas StarsHockey Programs Manager
May. 2017 - Mar. 2018
Dallas StarsHockey Coordinator
Jul. 2016 - May. 2017Dr. Pepper Stars Center- McKinney, TexasIn this capacity, I expanded youth hockey participation and retention by managing a four-week “Try Hockey for Free” initiative, engaging schools, and coordinating NHL-backed promotional efforts. Highlights of accomplishment in this role include:
➙ I optimized scheduling, equipment fittings, and on-ice experience to boost engagement. ➙ I surpassed forecasted league registrations by 25% by leading program conversions and transitioning players from introductory sessions to competitive leagues.
➙ I delivered on-ice coaching by ensuring compliance and operational excellence, balancing effective communication strategies, and maintaining positive stakeholder relationships.
Klick Lewis ArenaHockey Director
Sep. 2014 - Feb. 2016Annville, PAThroughout my tenure as a Hockey Director at Klick Lewis Arena, I built and led a youth hockey program from the ground up and developed a structured pipeline for player development that continues to produce elite athletes a decade later. I developed a coaching network, supplied experienced instructors, and led on-ice training sessions.
Highlights of accomplishment in this role include:
➙ I expanded the adult recreational league from 4 to 8 teams, generated thousands in incremental rink revenue, and strengthened relationships with travel organizations by developing clinics, camps, and a formal Learn-to-Play program.
➙ I positioned Klick Lewis Arena as the premier hockey destination in the region while prioritizing community engagement.
Intch is a Professional Networking App for the Future of WorkSee more people like William on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
501026 people
15
Digital Marketer @ The AES Corporation
19
Founder @ Beagle
15
Human Resources @ UB Greensfelder
73111 people
15
Digital Marketer @ The AES Corporation
42
Senior Mining Engineer @ Riot blockchain
29
Social media marketing @ Freelancer