Success in digital marketing isn't just about ad spend—it’s about strategy, precision, and the ability to adapt in an ever-evolving landscape. Over the past decade, I have mastered the art and science of paid media, performance marketing, and customer acquisition, helping businesses scale revenue and optimize return on ad spend (ROAS) through data-driven decision-making and cutting-edge marketing technology.
My journey began with a passion for understanding consumer behavior and leveraging digital platforms to drive measurable business outcomes. Through experience across diverse industries and markets, I’ve developed a keen ability to turn underperforming campaigns into revenue-generating engines, using a combination of advanced tracking, attribution modeling, bid strategy optimization, and automation. Whether it’s refining audience targeting, lowering customer acquisition costs (CAC), or launching multi-million-dollar growth and performance marketing programs, I thrive on solving complex marketing challenges with innovative solutions.
Beyond the numbers, I believe that great marketing is a blend of creativity, analytics, and collaboration. Leading high-performance, geographically distributed teams, I focus on equipping professionals with the tools, insights, and strategies needed to succeed. By aligning marketing efforts with business objectives, executive vision, and industry trends, I ensure that every campaign not only drives short-term wins but also contributes to long-term, sustainable growth.
📢 NOTABLE CAREER HIGHLIGHTS:
👉 Boosted revenue upload accuracy in Google from 60% to 90%.
👉 Increased PPC profit from $402K to $1.2M (3x).
👉 Cut Cost per Acquisition (CPA) from $624 to $479.
👉 Increased ROAS by 8% and generated $850K+ in additional value.
👉 Managed $850K–$1M in monthly ad spend.
👉 Scaled Car Accident lead generation vertical from $8K to $30K in weekly profit.
👉 Designed and executed campaigns for internal business units, including:
- A virtual assistant staffing platform—drove 25,000+ VA sign-upsMore...