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Work Background
UP.PartnersPartner & Chief Marketing Officer
Oct. 2022California, United StatesUP.Partners is Transforming the Moving World by building and investing in companies that move people and goods cleaner, faster, safer, and at lower cost — on the ground, in the air, on the sea, and in space. We achieve this goal through a multi-strategy approach leveraging our unique and virtuous ecosystem encompassing UP.Ventures, UP.Labs, and UP.Summit. UP.Ventures invests in companies and technologies to enable the future of mobility, working with some of the world's most innovative investors and entrepreneurs. With flagship launch partner Porsche, UP.Labs is a first-of-its-kind venture lab, partnering with the world’s largest corporations to identify the most pressing challenges that they, and broader society, face. The UP.Summit is an invitation-only experience co-hosted with Tom and Steuart Walton and Ross Perot Jr., in Bentonville, AR and Dallas/Ft. Worth, TX respectively, bringing together the world’s most innovative minds to rethink the future of transportation.
One World ServicesCo-President
Dec. 2019 - Sep. 2022United StatesCo-founder of proprietary digital assets/cryptocurrency trading company. Leadership of organization with responsibility over P&L and strategic vision. Team mentor. • Business creation & growth: Leveraging adoption of blockchain technology, established a multi-billion-dollar company that has been profitable since inception.
• Customer acquisition: Tripled customer base in 12 months. Added two new product verticals, increasing cross-selling and customer loyalty. • Financial strength: Increased working capital by 4x with no increase to financial expenses by securing strategic credit facilities.
• Organizational development: Effective buildout of multi-functional organization. Recruiting & empowering talents in sales, marketing, business development, finance, IT, compliance, and operations.
EmbraerCMO/Senior Vice President Marketing, Embraer Executive Jets
Mar. 2015 - Dec. 2019Melbourne, Florida AreaDirect CEO report, leading multi-disciplinary marketing organization. C-suite executive of US$1.5 billion business unit. Responsible for product strategy and marketing of comprehensive product portfolio of six business jet models.
- Product Marketing & Sales: Successfully partnered with sales team to improve business results. - Directed foundational work that led to over US$ 3 billion in aircraft sales. - Key team member responsible for selling to strategic high-profile customers. - Implemented industry-leading end-to-end marketing & sales funnel process (KPIs based).
- Product Strategy: Directed multi-hundred-million-dollar annual product development budget. - Successful launch of new products: Over US$1.5 billion of sales in first year. - Updated versions of sales leader aircraft models: Ensured market leadership in the light jet category, consistently delivering the most business jets in the segment for 10 years. - Retired two aircraft models: Reduced portfolio complexity and enhanced focus on profitable products.
- Business Plan Development: Key participant in shaping and approving short- and long-term business plan for company’s Executive Jets business. Met and presented regularly to executive management and Board of Directors on various business and strategic topics. - Brand Management: Responsibility over annual promotions budget. Directed execution of comprehensive strategy to reframe brand position, messaging, and vision in compressed six-month timeline.
- Promotion & Communication: Meaningfully increased brand awareness among target market. Active face to the market, speaking in several industry events. Maintained relationships with industry influencers, customers, investors, analysts, press and associations. - Customer Experience: Ideated and rolled out customer experience program, based on mapping end-to-end customer journey. Influenced and increased customer centric culture
EmbraerHead of Investor Relations and M&A for Embraer S.A.
Jan. 2012 - Mar. 2015São Paulo Area, BrazilDirect CFO report. Leading all aspects of the Investor Relations for publicly traded company. Progressive role, incorporating M&A activities in addition to Investor Relations, from 2014-2015.
•Earnings Release and Conference calls: Coordinate all aspects of preparation of materials and presentations to release earnings to the market. Work with CFO and CEO to prep and communicate to investor community. Execute follow-up 1x1 meetings and calls with analysts and investors to educate and deep dive into all aspects of the company's performance.
•Primary point of contact for investors and analysts: Build meaningful relationships with investment community (research, equities, and fixed income). Have deep understanding and be able to speak on all aspects of the company's business and financials to adequately articulate performance and strategy. Continuously educate investment community on the company. •Develop investor communications strategy: Meet regularly with C-level to strategize and refine message to investment community. Coordinate company Guidance to the market. Develop and execute holistic annual plan of investor meetings. Partner with CEO, CFO and Presidents of Business units for strategic interactions with investors. •Support capital raise initiatives: Help develop and manage go-to-market strategy for capital requirements. Communicate with fixed income market to clearly convey strategy and garner investor interest.
•Gather market insights and analytics: Present to executive management on shareholder base evolution, market consensus, research reports, share performance, stock ratings and company valuation metrics. Stay abreast of market opinions and reactions to all aspects of the company's strategy and performance.
•Streamlining of M&A strategy: Adjustment of focus in terms of M&A targets to be more aligned with corporate strategy. Coordination of multi-million-dollar investment fund to allocate strategic investments in promising start-up companies.
EmbraerInvestor Relations Manager, North America, Embraer S.A.
Sep. 2010 - Jan. 2012São Paulo Area, BrazilReporting to Head of Investor Relations. Tasked with increasing the company’s exposure to the overall investment community and expanding shareholder base. Capable of solely representing the company in investor meetings •Point of contact for investment community: Build meaningful and long-lasting relationships with investors and analysts. Maintain open channel of communication to ensure adequate and efficient flow of information.
•Increase company's brand awareness among investors: Active traveling (80% of time) meeting with buy and sell side investors in non-deal roadshows and conferences to educate on company’s business and value proposition. •Present C-level executives to investors: Organize NDRs to expose investors to company's senior management. Brief and prep executives for meetings. Play active supporting role in investor interactions.
•Earnings release preparation: Write company's quarterly earnings release, prepare presentations and coordinate earnings call.
•Increase company coverage: Develop relationships with analysts looking to begin coverage and educate them on all aspects of the company.
EmbraerProgram Manager, Embraer Melbourne, FL Expansion
Jan. 2008 - Dec. 2010United StatesIn addition to maintaining sales responsibilities for Asset Management, assumed role of liaising between Embraer’s US operations and company Headquarters to build out Embraer’s $53 million “green field” facility dedicated to the Executive Jets business. Successful site selection: Met with multiple US economic development agencies (Federal, State, County and Airport) to assess over 25 locations and select Melbourne, FL, considering multitude of operational requirements (land space, workforce, economic incentives, runway access, among others). Execution of multi-year project on budget and schedule: Active coordination with multiple departments (operations, engineering, finance, US Headquarters) resulting in successful execution of full build out of facilities final assembly and painting hangars, aircraft delivery facilities and global customer center for Business Jets unit).
EmbraerRegional Sales Manager, Asset Management
Jan. 2006 - Dec. 2010Responsible for commercial activities in the North America and Asia Pacific regions for Embraer’s pre-owned aircraft Asset Management department (ECC Leasing), including: market analysis, customer relationship management, customer prospecting, negotiation of commercial proposals.
EmbraerAssociate, Financial Development
Jan. 2001 - Dec. 2006Miami/Fort Lauderdale AreaWorking directly with President of Embraer’s USA Operations to support Financial Development and Sales Finance departments in developing strategies & initiatives while executing multitude of activities. Holistic responsibility over aircraft appraisal community: Built meaningful relationships with aircraft appraisal community ensuring adequate flow of information through multiple touch points and experiences, aiming at maximizing aircraft valuations, in support of sales and financing efforts. Support of mock-up roadshow events for launch of E-Jets family: Support coordination of successful mock-up “truck tour” stops in New York City (midtown) and Washington DC (Capitol Hill) Active participation in Embraer’s second IPO in NYSE: Coordination of event at the NYSE focused on investor community for secondary IPO. Assist in institutional initiatives: Preparation of presentations, coordination of industry events and overall support for public initiatives lead by President of Embraer North America.
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