SHAKE advertisingPR and Media Relations Specialist
Sep. 2013 - Aug. 2015Bucharest, Romania- Daily liaison with clients and media via phone and email.
- Expertise in relationship building and networking with colleagues, clients, and media contacts.
- Vigilant media monitoring across various platforms for client opportunities.
- Collaborative work within account teams to craft client proposals and execute PR strategies.
- Preparation of detailed client reports and active participation in client meetings.
- Proficient in researching, drafting, and disseminating press releases to targeted media.
- Skillful promotion of news stories and features to media outlets.
- Thorough analysis and evaluation of media coverage.
- Experience in event management, including press conferences and promotional events.
- Representation and promotion of client events to media professionals.
- Commissioning and utilization of market research data.
- Conducting research for new business proposals and delivering compelling presentations to potential clients.
- Proficiency in crisis management within the PR context. Accounts: - Remy Martin Cognac Club: Orchestrated glossy magazine PR articles and event organization.
- Cointreau: Strategized Elle Magazine Advertorial, Forbes Life PR article, and 8th of March Women's Day PR Blitz.
- Metaxa: Managed PR placements in FHM, Playboy, Men's Health, GQ, ESQUIRE, and organized an exclusive dinner event with METAXA Master Blender Constantinos Raptis.
- Innova Showroom Launch: Oversaw invitation creation, post-event press releases, and monitoring reports.
- The Macallan: Coordinated PR articles in Men's Health, FHM, and Forbes, alongside press release adaptations and PR blitzes.
- Tommy Hilfiger: Crafted invitation copy for Tommy Hilfiger Kids, managed the launch event, and developed communication plans for New York Fashion Week.
- GSK: Managed Christmas Party 2013 Event and Cycle Meeting