InformaticaBusiness Development Manager
Sep. 2021 - Apr. 2023Dublino, Dublino, Irlanda- Work on market analysis of the Italian Enterprise Business by defining a compelling territory plan, which has been usually divided into T1 (top priority account), T2 (market sector), and T3 (medium business - less than 1B revenue). Please, request the target quota if needed.
- Work proactively with other divisions to identify new market trends, buyer personas, and use cases aimed at introducing our Data Management Platform. An example is the ESG Campaign, whose use case is aimed to support the Head of ESG, ESG managers, and reporting analysts in extracting trusted data from a , which must comply with the new regulations of the CSDR.
- Work alongside Senior Account Managers to set top-down/bottom-up strategies for T1, T2, T3, for which you create prospecting sales campaigns (100% outbound) to reach targeted personas through multiple touches (cold calling, emails, Linkedin messages, social posts, texts etc.) and discover opps;
- Generate new leads from tools such as LinkedIn Sales Navigator, ZoomInfo, Lusha, HG Platform;
- Engage with C-Levels and identify new relevant buyer personas who may influence the deal;
- Support the full sales cycle of cloud services within the IDMC platform, whose processes are not as complex as in the Enterprise Business (in charge of the Senior AEs). Update SFDC for each step.
- Engage with Ecosystem partners (Deloitte, Accenture, Capgemini, KPMG) and providers (Salesforce, AWS, Microsoft, Google, Snowflake) to generate new opportunities and sales pipeline.