DNALabsDirector Of Technology
May. 2022 - Sep. 2023Toronto• Leadership in Tech-Driven Strategy: Spearheaded all technology initiatives at DNALabs, aligning operational efficiency with cutting-edge solutions, thereby laying the groundwork for data-driven growth and demand generation strategies.
• Agile Team Management: Led a skilled team of web application and CRM developers, fostering an agile and collaborative atmosphere, which enabled us to execute strategic plans for ambitious growth effectively.
• Digital Roadmap: Conceived and implemented an innovative digital-centric strategy at DNALabs, establishing a clear trajectory and scalable frameworks for its application across the organizational landscape.
• Data-Driven Digital Marketing: Orchestrated an advanced approach to digital segmentation, ad precision, SEO, and conversion, leveraging data-driven insights from Google Analytics and SEMRush for optimal ROI.
• Social Media Engagement and Fundraising: Crafted and executed a compelling social media blueprint that amplified engagement and affinity, while also driving key performance metrics such as retention, revenue, and referrals.
• Marketing Operations Management: Oversaw day-to-day digital marketing activities, including websites, newsletters, and various paid campaigns through Google Ads, Facebook Ads, and LinkedIn, among others, optimizing for growth metrics.
• Industry Trend Analysis: Continuously evaluated and integrated prevailing digital marketing trends and best practices to enhance DNALabs' digital resonance, including reviewing sites like TrustPilot and Crunchbase.