Anna-Lisa Natchev - Sales and Marketing, Fractional executive

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Work Background

Sensire Ltd.Chief Revenue Officer

Oct. 2023Joensuu, North Karelia, FinlandSkills: Quality Control · Food Quality Management · Food Safety

Sensire Ltd.Leading B2B Tech Sales & Marketing

Jan. 2023 - Oct. 2023Joensuu, North Karelia, FinlandI strive to empower businesses in the Hospitality, Food, and Healthcare sectors by providing them with revolutionary solutions to transform their operations. Together with my sales and marketing teams, we support businesses in their journey towards digital transformation. We equip Quality & Safety teams with Sensire's advanced solutions, ensuring they maintain the highest standards of quality and food safety compliance. By doing so, we safeguard not only their brand's reputation but also the trust of their customers. Harnessing Sensire's powerful ECM solution, we transform vast volumes of unstructured data into actionable insights for our clients. This empowers teams across their organization to make data-driven decisions, boosting productivity, and streamlining operations. Our solutions provide a unified approach to task management across all operations. This not only reduces operational inconsistencies across multiple locations but also significantly lowers costs. Our clients appreciate the consistent quality enabled by our solution, resulting in a seamless brand experience and increased marketing efficiency. We help organizations stay ahead of the curve in an era of digital transformation. Our integrated solution gives businesses in the hospitality industry the tools they need to maintain a competitive edge. It also reduces the need for on-site visits by Area Managers as quality checks can be reported via pictures taken from our app.

KoppycatB2B Content Marketing

Nov. 2022 - Sep. 2023London, England, United KingdomKoppycat offers expert content-as-a-service (‘CaaS’), supporting SaaS start-ups and SMEs with strategic content creation and social support services to meet rapidly changing workloads and demands. We offer a flexible suite of support service options to suit market needs, whether a one-off blog or a regular monthly support package - as much or as little as you need. Our straightforward, step-by-step content support process makes life easy for our customers, reducing complexity and maximizing return on investment (ROI).

TwigFractional Executive Brand Ambassador

Nov. 2022 - Jan. 2023San Francisco Bay AreaYou are looking at the new Twig Brand ambassador- and I'm so excited! Gone are the days of misery when Sales Managers and their teams spend hours trying to keep up with all the sales updates in various systems. Go beyond the branch, try Twig instead. Follow for more info as we are just about to let TWIG loose! #dealstrategy #salesproblemssolved #TWIGlife #brandambassadorforTWIG 🤩🤩🤩✨✨✨😎😎😎

ScalewiseScale Expert

Oct. 2022 - Jul. 2023London, England, United KingdomScalewise connects ambitious Tech startups with a diverse pool of Senior Level Scale experts globally.

FreespeeFractional Executive | Growth Hacking & Sales

Aug. 2022 - Jan. 2023Uppsala County, SwedenI’m a Sales Consultant for Freespee. We bridge the data gap between online browsing and human conversations across the buying journey. Our analytics platform unifies millions of digital and conversational data points to track consumers’ actions and understand how voice, video and messaging can be optimised to deliver a better customer experience. We empower brands to embed communication channels into their digital experiences, giving consumers the choice of how to engage with the brands across the buying funnel. I love helping businesses grow and develop through providing them with our world-class customer experience technology!

B2B Fractional ExecutiveFractional Executive Ab

May. 2022 - Sep. 2023 Guiding B2B tech founders and executives to scale by focusing on what truly matters.

PavilionExecutive Member

Apr. 2022 - Jul. 2023EMEAThe Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

RevGeniusMember

Apr. 2022 - Jul. 2023EMEA

Good Sign SolutionsChief Growth Officer

Apr. 2022 - Jun. 2022Offering turnkey GTM projects/hands-on management, that include the technology stack and productizing the go-to-market efforts. This will allow SaaS companies to achieve intelligent revenue growth and match the requirements of today's technology businesses without the hassle of recruiting and employing C level Executives.

NomentiaChief Growth Officer

Sep. 2020 - Mar. 2022Design and implementation of GTM for M&A merger: Analyste, and Opus capita. Building the steady-state team and business. Implementing a Growth Hacking GTM plan and day-to-day operations. Redesigning and recruiting new team and organization. Leading the international growth, focusing on expanding the business and accelerating SaaS revenue internationally, with the first proof of concepts per territory, initial partnerships, brand recognition, and accelerating with the recruitment of international teams. A key part of the task was to build scalability via marketplace and partner channels. As a Chief Growth Officer, I managed teams across key areas that drive growth, which included Sales, Marketing, Partners, and Cross-organizational Growth teams. Tasked to build and grow the business and Sales&Marketing organization into a steady-state business, including the pre-and-post planning and execution of international TIPCO M&A in 2021.

NomentiaVice President, Sales and Marketing ( ex Analyste oy)

Feb. 2020 - Mar. 2021Responsible for function ownership and management incl. people management for the local and international sales and marketing teams for all Analyste locations including Finland, Sweden, and the UKI. Creation and execution of the GTM strategy focusing on aggressive SaaS growth and structured migration of legacy on-premise revenue. Representing Sales and Marketing at a C-level for the complete pre and post M&A deal cycle, when Analyste and Opus Capita merged and the international market leader within cash management solutions: Nomentia was born.

Blockchainforum EU/FIVice Chairman Of The Board

Jan. 2019 - Dec. 2019Helsinki Area, FinlandOur forum is a collective of amazing people striving to build a better future for the deployment of blockchain technology. As a non-profit organization, our mission is to promote open discussions, knowledge increase and use of blockchain and distributed ledger technologies among companies, public and third sector organizations and citizens in their roles as users, suppliers or regulators by providing and levering know-how, training, research and use experiences.

NomentiaHead of Sales and Marketing ( ex Analyste Oy)

Mar. 2018 - Feb. 2020Carving out the cash management business from Basware and building and growing the Sales and Marketing operations. Owner of the re-branding and GTM strategy planning and execution. Driving Sales and Marketing activities before and after the M&A deal of Exidio purchase.

BaswareAccount Executive

Dec. 2015 - Mar. 2018FinlandEnsuring that Basware Key and Corporate clients have the best of breed solutions in place enabling them to supercharge the P2P process and functions. I ramped up and executed on the Inside Sales function at Basware from December 2015 until March 2017. The focus of the projects that we are doing with our clients currently are : enhancing the procure to pay process, increasing the level of automation in the finance department, moving on premise legacy systems into the cloud, introducing robotics in integrations between interfaces, financing solutions for suppliers, moving paper processes into paperless forms , to name a few. In all of the projects we see a strong desire, that we do share with our customers, to really utilize the data and the analytics tools that we provide to understand and develop the operations even further. Analyste ( now Nomentia) was carved out from Basware in 2018.

IBMNordic Brand Sales Specialist

Jan. 2014 - Dec. 2015IrelandWorking as a Brand Sales specialist for Finland, Sweden and Norway. I consult my clients within the Nordic market on how they can get a full suite of infrastructure and mobility services such as consulting, design, build, management and maintenance to help them obtain business goals and objectives.

OracleHCM Account Executive Nordics

Jun. 2013 - Jan. 2014IrelandAs an HCM Account Executive I provide my clients with valuable support and guidance in the process of acquiring the best tools and solutions for their business needs.

Experis FinlandAccount Manager

May. 2012 - May. 2013Finland Main responsibilities: -New Business Development within the public and private IT sector -Establishing and nurturing customer relationships -Developing accounts -Building and managing a pipeline of sales opportunities. Subcontractor Manager Elan IT May 2012-October 2012 Main responsibilities: • Overall responsibility of ElanIT Finland’s Partner business • Maintaining and developing relationships with existing ElanIT Partners • Actively prospecting new IT consultant companies to join Elan Partner network • Contract negotiations • Business Development • Active 360 Recruitment for new business as well as managed accounts as well as actively developing internal resourcing processes

Nerd FuelEntrepreneur

Aug. 2011 - Apr. 2012FinlandRecruitment and consulting for international companies wanting to expand into the Finnish market

Modis International ( Adecco)Account Manager The European Space Agency

Jul. 2010 - Jun. 2011The NetherlandsAccount Manager for Modis' business with ESA (The European Space Agency) Main responsibility in The Netherlands: Managing and developing Modis’ business with one of our key clients in Europe; The European Space Agency as well as acting as the Project Manager for the retender for Modis's business with ESA in 2011. Before leaving the Adecco group I worked in the Adecco Helsinki office with the IT recruitment team in the fall of 2011.

Lindström OyAccount Manager, Global Sales

Apr. 2008 - Jun. 2010FinlandAs an Account Manager at Lindström, working the global markets I had the chance of a lifetime to learn about: branding and setting up value adding full service/outsourced service projects. During my years at Lindström I gained experience in negotiating precise contracts ranging across multiple EU countries, getting my first "hands on" knowledge of sales. Customer Service Consultant April 2008-January 2009

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