Dena Memari - Principal Product Manager, True Tickets

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Work Background

True TicketsPrincipal Product Manager

Mar. 2022Leading holistic solutions to enhance full lifecycle ticketing processes, maximize patron engagement and ensure a smooth and secure experience for event organizers and attendees. This includes features for preventing fraudulent activities, facilitating seamless ticket sharing, ensuring secure financial transactions, managing resales, and implementing data-driven marketing strategies. - Spearheaded design, development, and implementation of a ticket-sharing tool, growing customer acquisition by 200%+ in the first quarter alone. - Streamlined client onboarding experience, reducing onboarding time by 94%

ZF GroupSenior Data and Analytics Product Integration Manager - ADAS Data Services

Sep. 2021 - Mar. 2022Led 3 cross-functional sales, marketing, and operational teams to integrate multiple platforms corresponding to various aspects of sensor design and development for connected autonomous vehicles. This project improved the efficiency of platforms by 15%. - Developed and designed AI road data simulation model which generated $50M+ revenue. - Guided the roadmap and product strategy for ZF's ADAS.AI Parking Detection project, resulting in an auction win of $20M. - Systemically assessed ZF platforms to create and implement a set of technological and architectural enhancements to reduce technical debt and toil.

Ford Motor CompanyProduct Manager

Dec. 2017 - Sep. 2021Led 6 cross-functional teams at the Ford Tech Department to improve financial efficiency in a series of customer-centered application development projects that resulted in 100% revenue goal achievement and 25% cost savings. - Designed and developed a journey planner, leading to a 95% increase in customer engagement and $8M in revenue in the first quarter. - Created digital Consent Management tool which decreased customer churn by 79% in one quarter. - Enhanced existing AI solutions to create novel methods for journey planning in Ford navigation systems, increasing accuracy by 99% from 80%.

AvayaProduct Manager

Jul. 2014 - Dec. 2017Led multiple projects focused on designing, developing, implementing, and evaluating new digital systems for internal commutation among various deportment across Avaya Inc. - Created an internal communication system, leading to ARR growth of 58% ($10M) - Designed and built an analytics dashboard, saving 67% on directed traffic from other Avaya resources.