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💸100%
Marketing
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Sales & BizDev
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Design
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Ireland
Work Background
ShopifyProduct Launch Specialist
Oct. 2021RemoteAs a Product Launch Specialist my role is to bridge the gap between RnD and customer-facing teams. I make new product launches a success by gathering context and working closely to align key stakeholders on UI/UX, marketing, GTM, and other key product decisions. I gather feedback and insights from Shopify users through analysis of support interactions, our Sales & Support teams, organize working sessions to understand gaps and opportunities, then help build successful product launches. I ensure that information about new product launches is distributed to internal stakeholders including Sales & Support to keep them informed with all of the resources & knowledge base that they need to help customers. I also help manage, build and iterate on key aspects of Shopify's strategic partnerships with the likes of Meta, Google, TikTok and more. I work with a number of Operations, Support and Product stakeholders, both internally and externally, to plan, manage and see through projects to build optimal customer experiences and improve user satisfaction. I also help build our enablement and knowledge base resources and ensure that everyone is engaged in order to build the best solution for our customers and our strategic partners. My responsibilities include but are not limited to: ► Engaging with stakeholders and customers to understand gaps and opportunities in our products
► Stakeholder & project management - ensuring key stakeholders are engaged and informed from prototype to build and release stages of the product lifecycle
► Communicating product changes internally & build our internal knowledge bases / enablement material ► Conducting research into user experiences
► Testing out products before the release and organizing team feedback sessions
► Help define business requirements and ownership of customer experience (CX) and support for key partnerships
► Work with external stakeholders, manage service design for strategic integrations and how we support them
ShopifyCustomer Success Specialist
Aug. 2019 - Oct. 2021RemoteAs a Customer Success Specialist, I communicated with Shopify customers across the globe to help them build their e-commerce business and act as an extension to their team. With my strong communication and problem-solving skills, I worked with cross-functional teams to ensure successful customer onboarding, adoption, and retention. I guided Shopify customers through tough problems that entrepreneurs face, advising them on things like Digital Marketing Strategy, SEO, Analytics, User Experience on their websites and more. I helped resolve any concerns or issues they faced, consistently exceeding customer satisfaction goals and helping to drive revenue growth. ► Communicate with customers across the globe and aid them in building their e-commerce business from the ground up.
► Provide information on how businesses can grow and thrive, and help customers plan and scale according to their business model.
► Help build for success through guidance on all aspects of e-commerce, including SEO, UX, Marketing, Social Media and more.
► Educate customers on how to use the Shopify platform and help resolve problems through personal demos and tailored advice.
► Correspond and communicate with escalated support teams to solve customer issues.
► Take ownership of each and every interaction in order to enable businesses and startups thus keeping Shopify at the forefront of e-commerce.
GoogleAccount Manager
Sep. 2018 - Aug. 2019County Dublin, Ireland · On-siteAs an Account Manager in the Onboarding team, I worked to build a strong pipeline of small and medium businesses across the UK, Ireland and Turkey to deliver tailored digital marketing strategies and solutions with the Google suite. Post-sales, I engaged with these customers to develop digital advertising solutions to meet their growth goals and business objectives through the right mix of branding and/or performance. I also managed cross functional relationships with our Acquisitions and Sales teams. This role involved many common elements of the sales lifecycle, including lead generation, pipeline management, cold calling, closing, upselling, relationship management and lots of creativity to grow and transform businesses. Technically speaking, I utilized my consultative skills to understand customer needs and deliver measurable solutions through Google Ads, including the likes of Search, Display, YouTube, Shopping and App Advertising. Key Achievements:
▬▬▬▬▬▬▬▬▬ ► Leading onboarding efforts within the Turkish market as the sole POC within the market.
► Utilising market knowledge and insights for Turkey to scrub over 500 leads and build self-sourced pipeline, cold calling and pitching solutions to clients including C-level. ► Managed budgets over £300k to create, monitor and optimise campaigns across clients in UKI & TR. ► Brought in over £500k revenue for customers and achieved ROAS as high as 525%
► Implemented User Experience (UX) best practices through UX consultations with colleagues and clients, transforming their digital presence and overall customer journey in alignment with business KPIs.
► Reduced checkout and cart abandonment rates by as much as 30% QoQ and bounce rates by as much as 20% QoQ.
► Received formal monetary recognition through peer bonuses from four colleagues following UX consultations.
► Took the initiative and collaborated with colleagues to create a client-friendly UX best practices deck and resource repository.
Richardson Insurance Solutions LtdDigital Marketing Specialist
Feb. 2018 - May. 2018County Dublin, IrelandAnalysed RIS' social media and online presence in order to build a comprehensive digital marketing strategy. Implemented PPC and social media campaigns with a focus on Google Ads and Facebook Ads. Facilitated a full revamp of the client's website focusing on incorporating SEO friendly content. Developed digital channels to build and establish the brand further as part of a Trinity College MSc Digital Marketing Strategy masters degree assignment. Key Achievements:
▬▬▬▬▬▬▬▬▬ ► Grew social media following 10x following rebranding of profiles and graphics.
► Developed targeted Google Ads campaigns for specific products, obtaining conversion rates up to 20% and ROAS up to 345%.
► Improved GMB (Google My Business) listing with up to date information, photos and reviews leading to an average increase of 5 additional calls to the business per day.
► Generated new streams of traffic through a complete digital revamp, increasing daily traffic over 200%.
StudyflatsDigital Marketing, SEO & User Experience Specialist
Oct. 2017 - Sep. 2018RemoteConsulted and advised on best practices for User Experience (UX), Search Engine Optimization (SEO), social media management, paid advertising and overall digital marketing strategy in order to help raise brand awareness and fuel growth to the business. Analysed user journeys and user experiences on StudyFlats.com, utilised tools such as Hotjar, Google Analytics and Data Studio, conducted user research through interviews, and outlined key takeaways to develop an action plan to build more intuitive experiences. Advised on visual design and content strategy across channels. Built successful digital marketing campaigns and worked on conversion rate optimization on an ongoing basis.
Goldman SachsBusiness Intelligence Analyst
Jun. 2014 - Jun. 2015London, United Kingdom · On-siteAs a part of my undergraduate course, during my Year in Industry, I joined a small team within Strategic Initiatives to build data visualization dashboards using QlikView and Tableau to highlight key areas of risk for Goldman Sachs senior management. I was both a Business Intelligence Analyst and a Business Intelligence Developer, I interfaced with key stakeholders across the organization to gather critical data sources, wrote SQL queries to make sense of data from various databases, and later built insightful QlikView & Tableau dashboards. I presented these dashboards to senior leadership and ensured data is refreshed on a regular basis. I also collaborated with colleagues to build upon and improve the existing data structures within the organization. Learned to manage expectations as well as deliver and present results to key stakeholders amidst tight deadlines. Key Achievements:
▬▬▬▬▬▬▬▬▬ ► Built QlikView and Tableau dashboards which reduced time and resources required to access critical business data for senior management by 300%.
► Created 50 pages of technical documentation including screenshots and sample queries detailing how to build insightful QlikView dashboards using SQL and scripts to help new hires, reducing time spent on training by ~50%.
► Reached out to key stakeholders across divisions in order to obtain and collate critical data.
► Collaborated with senior management and HR to improve the onboarding process for new hires within the technology division through focus groups, case studies, individual feedback and more.
► Presented a team project to help increase productivity by improving internal tools at a company wide Dragon's Den event together with colleagues.
Mish:Mash EventsEvent Promoter
Sep. 2013 - May. 2014Newcastle upon Tyne, United KingdomCreated strong links and ties with people and University based societies within Newcastle, attracted strong crowds down to Mish:Mash's events on a weekly basis, and influenced a good brand image, reputation and loyalty to events based in Newcastle. Also improved communication skills and learned what it takes to "sell" an event to people and get them to go.
Standard Chartered BankTechnical Support Intern
Sep. 2013 - Sep. 2013London, UKAs part of the technical support team, I supported the infrastructure through desktop and laptop builds, network configurations, operating systems, hardware related issues and other general problems reported by employees that needed to be resolved. Provided excellent customer support to internal employees, with a satisfaction rate of 95%.
Fenerbahce WorldwideTranslator, Writer and Proofreader
Apr. 2008 - Dec. 2010www.fenerbahceworldwide.orgWrote and translated articles related to Turkish football in Turkish and English in order to help promote the league and Fenerbahce football club to a global audience. Proofread articles on a regular basis and met with founders to discuss and help guide the overall reporting strategy of FBWW. Increased follower base by 25% through collaboration with colleagues and the use of social media promotion.
Super-Lig.comFounder & Web Developer
Feb. 2006 - Oct. 2008www.super-lig.comFounded, designed and maintained my own website about Turkish football in English in an attempt to promote the Turkish league to a global audience, using HTML, JavaScript and CSS. The website included a variety of sections such as fixtures, clubs, squads and latest news. Wrote and translated articles, club bios and more. Monetised the website at a young age and earned my first disposable income, generating a steady monthly revenue of $200 from a single paid ad spot. Discontinued in 2008 in order to focus on my studies.
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