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Malaysia
Work Background
BrainnestMarketing Specialist
Aug. 2022 - Sep. 2022Remote Researched, Planned & Delivered ATL Media plan/buying calendar for client
Monitor digital marketing campaigns based on goals and KPIs
Generated Brand Portfolio's identity
Preformed SEO keyword research & analysis in line with content marketing strategy
Delivered SEO optimized content marketing copy
Campus FoundersMedia & Communications Assistant - Working Student
Aug. 2020 - Jul. 2021Heilbronn, Baden-Württemberg, Germany
Campus FoundersEntrepreneurial Coach
Nov. 2019 - Jul. 2021Heilbronn Area, Germany
AV Direct DundalkMarketing and Sales Intern
May. 2017 - Sep. 2017County Louth, Ireland
Dundalk Institute of TechnologyMarketing and Communications Intern
Jan. 2017 - May. 2017County Louth, Ireland• Prepare and present targeted and accurate copy for online channels, Schools, DkIT and external marketing materials, in line with Institute’s branding guidelines and in liaison with relevant marketing staff and external audiences.
• Where appropriate prepare on-brand artwork for approval by Marketing Manager.
• Investigate, research and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed.
• Where appropriate to source and develop a library of images, student, alumni and staff profiles along with a bank of copy for use across a wide range of media and publications to reflect course, department and university USPs.
• Work closely with other administrative and academic staff to support the organisation of Institute events to an agreed schedule. Includes major student recruitment events, conferences and exhibitions such as postgraduate and undergraduate Open Days and fairs, Applicant/Visit Days and VIP visits, graduations and public lectures.
• Represent the Institute at appropriate recruitment and promotional events and attend as required (occasionally outside of normal working hours).
• Support content creation and management of social media accounts to maximise the positive exposure of DkIT across these platforms.
• Support the ongoing development of the DkIT Website in terms of copy writing, general design and management of updates.
• Work effectively with staff within the University and external media organisations and other agencies to identify PR opportunities that raise the PR profile of the Institute; locally, nationally and internationally.
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