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Work Background
Johnson & JohnsonMultimedia Design Lead
Oct. 2023Lead multimedia design projects, harnessing proficiency in animations, web banners, social media graphics, and video editing, while also serving as the primary point of contact and guiding stakeholders on best practices and methodologies, resulting in a 30% increase in project efficiency. Play a pivotal role in establishing an internal agency from inception, spearheading the transition of external projects to in-house capabilities. Contribute significantly to a 65% reduction in outsourcing expenses and increased efficiency by actively participating in its development. Drive the creative direction and execution of multimedia design projects, translating client objectives into compelling visual solutions while adhering to brand standards and timelines.
Aetna, a CVS Health CompanySenior Graphic Designer
Oct. 2021 - Aug. 2023New York, New York, United StatesPartnered with the Creative Lead to develop print and digital direct marketing campaigns targeting over 20M consumers and providers, aimed at fostering improved health outcomes within a cross-functional agile environment. Co-led Aetna One Advocate program initiative to drive a targeted 75% increase in member engagement and awareness. Strategized, researched, and coordinated activities, including regular meetings, surveys, conceptual/creative presentations, and cross-functional collaboration. Collaborated in the portfolio activation of "Next Best Actions" program, driving behavior change to improve member health, reduce medical costs, boost Stars ratings, and elevate member satisfaction levels. Contributed to the implementation of over 35 evidence-based behavior change interventions aimed at achieving positive health outcomes.
HealthfirstSenior Designer
Jul. 2009 - Jul. 2021New York, New YorkCoached and advised a creative team of 4 designers increasing product engagement for 14 health insurance plans Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy, successfully reaching 1.6M members, contributing to a 73% level of trustworthiness in the community. Translated complex concepts and data into compelling/educational visuals for member outreach, resulting in the increase and completion of preventive services, and leading to 4-star ratings in Medicare.
Metrohm USADesigner
Nov. 2008 - Jul. 2009Riverview, FloridaSuccessfully managed and created designs for various print collateral and digital media, including brochures, advertisements, tradeshow exhibits, digital banners, and other specialty documents.
Westgate ResortsDesigner
Jun. 2006 - Nov. 2008Orlando, FloridaPlanned, designed, and produced layouts for five publications, as well as advertisements, web graphics, and marketing materials for various industries.
Phoenix WorldwideDesigner
Apr. 2004 - May. 2006Orlando, FloridaDesigned and produced marketing material presentations, promotional materials, and direct mail pieces for automotive dealers in the US, the Caribbean, and South and Central America.
US ArmyMultimedia Specialist/Officer
Jun. 2000 - Dec. 2005Various LocationsDesigned publication layouts, training slides, brochures, and various advertising materials and produced charts, graphs, and tables from research data.
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