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Work Background
AutocadoChairman and Chief Executive Officer
Nov. 2021Florida, United StatesAs Chairman and Chief Executive Officer, Huey created the startup, branding, funding, operations, sourcing, and marketing for Autocado.com. Huey is responsible for the execution of all aspects of the business, with a laser focus on our customers, our customer's lifetime value and sustainability. Huey leads the business strategy and e-commerce, both B2C and B2B, and Autocado.com has become one of the fastest-growing automotive parts and accessories websites in the US, with projections of over $200M by 2026. Autocado has over 14 distributors that deliver over 1M automotive parts with over 50M vehicle fitments. Huey and the Autocdo team have developed and use the latest headless e-commerce and AI-driven platforms to maximize scalability and automation, resulting in year over year-over-year growth of over 300%. Autocado is passionate about sustainability. We support sustainability through our core return policy where we pay customers to recycle thousands of parts, our focus on re-manufactured parts and sustainably sourcing new parts. Huey leads the talented start-up team of 18 technical, merchandising, operations, and marketing associates.
Ashley Furniture IndustriesExecutive Vice President eCommerce and Marketing
Apr. 2019 - Nov. 2020Tampa/St. Petersburg, Florida AreaHuey Led a cross-functional team of over 60 e-commerce, IT leaders, merchants, marketing, operators, creative, user experience, and user interface associates with e-commerce P&L responsibility over $500M. Huey drove marketing strategy with a talented team of 60 associates with over $100M annual advertising budget focused on driving sales in over 1000 retail locations to over $9B in sales and e-commerce growth to over $500M. Optimized enterprise e-commerce platforms for wholesale B2B, over 1000 retail stores, and e-commerce that will allow e-commerce to scale to over $10B in sales by 2027. Created the strategy that allowed the site to be the fastest-growing e-commerce furniture and home goods site, with growth from $150M in 2018 to over $600M in 2020 in e-commerce sales. Introduced chat and sales website features during COVID-19 that utilized displaced sales associated and produced l $1M in daily revenue.
Unusual AttitudeCEO Unusual Attitude
Jan. 2013United States Huey is the Chief Executive Officer and Chairman of the Board for Unusual Attititud, a consulting firm specializing in contract CEO, omnichannel retail, strategy, technology, global sourcing, product development, e-commerce consulting, and marketplace consulting. Interim CEO for SmartSign, a private equity-owned sign and label company. ( 2020)
CEO Daniel Hertz audio ( 2021-2023)
CEO and Chairman for Memley Aviation (Pan-AM), an FAA part 135 air charter operation. (2013-2016)
Interim CEO for LifeClips, a publicly traded company. ( 2016-2017)
Accelerator partner for private equity firm Brand Velocity Group. ( 2020-present)
Managed marketplaces and retail relationships for over 30 clients on Amazon.com, Walmart.com, and eBay
Provide direct-to-consumer and B2B e-commerce, global contract manufacturing and sourcing, Operations Strategy, Merchandising Strategy, and IT infrastructure consulting for small to medium-sized companies.
Specialize in consulting for omni-channel retail, marketplaces, headless e-commerce, enterprise resource planning, product information management, order management systems, inventory management systems, and manufacturing system technology.
Radio ShackExecutive Vice President
Dec. 2012 - Nov. 2013Fort Worth, TexasRadioShack was a Global retailer of technology products and services with $4B in sales, over 5,000 company-owned and franchised stores in the US, Mexico, China, and Malaysia with over 34,000 employees. Huey was hired as part of the turnaround team for strategy, marketing, and merchandising teams. Led global marketing, managing top advertising agencies and media buying with a $175M annual marketing budget. Established radioshack.com with additional suppliers and technology that resulted in over $35M in sales growth in less than 12 months and projections of over $100M in sales growth in 36 months. Launched pilot for in-store repair for mobile devices with projected revenue of over $1B at the time of full rollout. Board member of RadioShack China.
WalmartWalmart / Sam's Club Senior Vice President , General Merchandise Manager
May. 2010 - Aug. 2012Bentonville ArkansasAs a Senior Vice President in Merchandising and General Merchandise Manager, Huey Led teams of over 2000 Club associates, marketers, merchants, IT, and accounting in consumer electronics and technology services for Sam's Club. Launched the 600-club mobile phone program that delivered the highest member satisfaction, profit, and fastest revenue growth during the first 12 months. Implemented a virtual inventory program for Mobility in 600 clubs that expanded mobility hardware, prepaid and postpaid services, and mobile accessories. Led senior executive presentations during Board of Directors meetings, tours, financial analyst meetings, and annual shareholder meetings.
AmazonAmazon.com Private Brands, Global Sourcing, Retail Buying Operations
Sep. 2008 - May. 2010Seattle, Washington, United StatesHuey led an internal and outsourced team of global sourcing, eCommerce merchants, product design engineers, and software development engineers in developing Amazon.com’s private brands strategy and led the consumer electronics retail buying operations team. Huey created and launched the Amazon.com private brand strategy and operations for a global distribution network in the US, UK, FR, DE, JP, and CN, including Amazon Basics, Amazon Essentials, and over 60 other planned private-label brands Led US retail buying operations teams and 25 software development engineers in the US and India responsible for utilizing proprietary Amazon.com technology for automated merchandising and marketing. Established global sourcing and supply chain strategies that leveraged buying and logistics for direct relationships for branded consumer electronics.
Premier Resources InternationalPresident
Jun. 2001 - Jun. 2008USA - ChinaHuey was a founding partner responsible for all aspects of strategy, planning, financing, and performance of a fast-growing private brand manufacturing, product design, development, global sourcing, and logistics. Drove operations related to contract manufacturing and global sourcing with P&L responsibility for over $800M in international sourcing purchases. Founding partner responsible for business strategy, IT, planning, financing, and international operations with clients like Amazon.com, Circuit City Stores, Disney, The Home Depot, and Midas Corporation. Partnered with global investors, manufacturers, international banks, and government officials while leading a team of 140 merchants, sourcing managers, engineers, logistics managers, and software developers. Advanced end-to-end technology-driven solutions that automated global sourcing and private brand development, as well as developed end-to-end supply chain and logistics operations and technology for clients, resulting in lower cost and faster time to market.
Circuit CityMerchandise Manager National Buyer
Jun. 1992 - Jun. 2001Corporate Merchant responsible for Merchandising and Marketing of the PC accessories, build-to-order PCs, digital imaging and services as part of the $4.2 B Technology Category.
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