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Network Power<100 people
Roles
✔️100%
IT
🐦100%
Design
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Work Background
The Coca-Cola CompanyProduct Owner
Sep. 2021 - Jul. 2023Greater São Paulo Area · RemoteResponsibilities: - Led the product development for website and mobile app offerings in the LATAM region, orchestrating efforts to prioritise enhancements and functionalities aligned with stakeholder and end-user needs.
- Collaborated closely with the UX team to define an intuitive user experience, resulting in improved customer engagement and satisfaction.
- Defined and communicated a comprehensive roadmap to internal clients and stakeholders, fostering transparency and clear expectations throughout the development cycle.
- Served as the focal point between business and IT departments, facilitating productive discussions to allocate resources effectively and maximise the value delivered by development efforts.
- Managed stakeholder relationships, ensuring alignment on strategic product direction and fostering a shared sense of purpose within the development team.
BradescoProduct Owner
Jul. 2019 - Sep. 2021Greater São Paulo Area · HybridResponsibilities: - Led digital strategy initiatives as a Product Owner for the CRM team, specialising in driving customer engagement through tailored digital experiences.
- Collaborated closely with cross-functional stakeholders to understand business objectives, gather requirements, and translate them into actionable tasks for development teams focused on Salesforce Marketing Cloud and Audience Studio (DMP).
- Prioritised enhancements and functionalities in the CRM system to align with stakeholder needs and support seamless customer experiences build in Salesforce.
- Facilitated roadmap definition and maintained open communication with internal clients and stakeholders to ensure alignment and transparency.
- Played a pivotal role in stakeholder management, fostering solid relationships and aligning efforts to define effective media strategies for the Salesforce Marketing Cloud platform and DMP.
BradescoSenior CRM Analyst
Aug. 2017 - Jul. 2019Greater São Paulo Area · On-siteResponsibilities: - Led a team of 3 members as the Audience Squad leader, responsible for the media operation's audience-related activities.
- Managed online campaigns with a monthly investment of over AUD$ 1 million, driving efficient audience targeting and engagement.
- Created and segmented audiences by leveraging user digital behaviour and CRM intelligence data, improving campaign performance.
- Collaborated with stakeholders to identify business needs and mapped user journeys to ensure campaigns reached relevant audiences effectively.
- Provided CRM leadership for the media operation, ensuring seamless alignment between marketing strategies and audience engagement.
- Spearheaded multiple Digital CRM projects, overseeing project planning, execution, and reporting to the director every week.
- Acted as a liaison between the Digital CRM department and other corporate divisions, including Legal, Compliance, Security, Marketing, and Digital Channels, for Google-initiated projects.
BradescoJunior CRM Analyst
Oct. 2016 - Aug. 2017Greater São Paulo Area · On-siteResponsibilities: - Spearheaded Digital CRM initiatives, integrating intelligence and data into media operations to drive targeted campaigns and improved customer engagement.
- Collaborated with cross-functional teams to operate Google Analytics with CRM data, creating finely segmented digital audiences for optimised marketing efforts.
- Generated comprehensive weekly campaign reports, providing actionable insights and performance metrics to senior management contributing to data-driven decision-making.
- Played a pivotal role in the groundbreaking InovaBra projects, aiming to assimilate digital behavioural data into the centralised customer profile, thereby enhancing the understanding of customer preferences and enabling more personalised marketing strategies.
Aruã Champions LeaguePresident
Feb. 2015 - Jan. 2018Greater São Paulo Area · HybridPresident at ACL, an amateur football association, being directly responsible and evolved in Marketing, Finance, Sponsorship, Branding and general management.
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