Philip Cervera

Sales and business development Director @Enigma Creative Solutions

Sales & BizDevSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthAccount Manager

Over 25 years of experience within new business development and sales growth. With a proven track record of successfully driving revenue growth and establishing strategic partnerships, I am confident in my ability to make a significant impact on your organisation. Throughout my career, I have consistently delivered exceptional results by implementing innovative sales strategies, identifying untapped markets, and forging strong relationships with key stakeholders. I possess a deep understanding of the intricacies involved in new business development, and I am adept at leveraging market trends to drive sustainable growth. My expertise lies in: 1. Developing and executing comprehensive sales plans that align with business objectives. 2. Identifying new revenue streams and market opportunities through thorough market research and analysis. 3. Building and nurturing strong relationships with clients, partners, and other key industry players. 4. Implementing effective sales strategies and tactics to optimise sales performance. 5. Relationship Building: I am skilled at establishing and nurturing strong relationships with clients, partners, and industry stakeholders across different cultures and regions. I understand the importance of collaboration and leverage these connections to drive business growth. 6. Training and mentoring sales teams to enhance their skills and drive productivity. I am passionate about helping businesses achieve their sales objectives and thrive in competitive markets. My hands-on approach, coupled with my strong analytical and communication skills, enables me to identify growth opportunities and devise tailored strategies that yield tangible growth results. Having worked extensively in the UK and Europe, , I have built a vast network of clients in the following sectors: Defence, Legal, Finance, Retail, Manufacturing, Online Gaming, FMCG, Technology, Automotive , Pharmaceutical, Telco and Education. If you are seeking an experienced professional to lead your new business development and sa

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Work Background

Freelance (Self employed)Director of Sales & New Business Growth

Jan. 2022London, England, United KingdomWorking with the some of world’s leading brands, I focus on global business development to drive growth through new sales channels and new markets. This sales expansion is generated by using tailored strategies to maximise growth opportunities and to enhance revenue. I have established and nurtured strong relationships with all my clients, partners, and industry stakeholders across different cultures and global regions. I understand the importance of collaboration and leverage these connections to drive business growth for them all. Current Global clients include Dell, Accenture, Boeing, Qualcomm, Arm Technologies Avanade

Digital Works Group (UK)Director of New Business & Growth

Aug. 2019 - Oct. 2022London, England, United KingdomAt Digital Works Group (‘DWG’), my mission was to help businesses accelerate transformative change through digitalisation and new ways of working. I translated business goals into realistic, actionable strategies and workstreams that fostered innovation and empowered teams to think big and act fast. As Director of New Business & Growth, my role was to generate new opportunities and work with the team to define achievable strategies, clear directions of travel and executable plans that we could both deliver and sustain. My clients included Avast, MasterCard, PayPal, Travelodge, Anglian Water, Value Retail, Mars, InHealth and The MDU

M-is - M Integrated Solutions PLCDirector Marketing & Business Development

Sep. 2018 - Mar. 2022London, England Metropolitan Area| Exhibitions | Global Events | Brand Experiences | Conferences | Digital An award winning Marketing, Communications & Event Agency that provides organisations with Integrated Solutions through Live Events, Roadshows, Awards Ceremonies, Entertainment, Environments, Launches, Exhibitions, Sponsorship, World Expos, Retail and Brand Experiences across the Globe. We have on the ground experience over 30 years in 97 countries across all 5 continents. Global clients include: Amazon, BAE Systems, Vodafone Group, United Nations, Jaguar Landrover, Raytheon Technolgies,Vodafone Group, Northrop Grumman, Bloomberg, Sony Playstation, Volvo, Philips, Xerox ,Canon, Porsche and Epson.

DiageoMarketing & BD Director of New Territories

Jun. 2016 - Jan. 2018London, United KingdomIndependent Sales & Marketing Development Director. As Sales & Marketing Director, I play a critical role in the development of sales planning and execution, overall accountability for the development, maintenance and growth of the spirits brand portfolio in new and emerging markets. Responsible for Latin America and the Far East.

OMD EspañaGroup Business Development Director

Jun. 2015 - Mar. 2017Madrid, SpainJune 2016 to March 2018. . Group Sales Director specialising in growing brands through Digital Solutions, video content and display. Our network reached up to 1.8 billion worldwide through thousands of the world’s top online publishers. We provided access to tens of thousands of data segments to assist our clients in successful targeted campaigns. As a group of three stand-alone businesses, we were the only providers of full-spectrum Native and quickly became the leaders in planning, buying, and optimising across Native Content, Video and Display. With over 20 years of senior marketing experience, I used my abundant network and my highly coveted “black book” to win new business and develop campaigns for both National and International brands alike. We produced staggering results for Aston Martin, River Island, XPO, Gucci, New Era, Braun, Rolex, Coca Cola, British Airways, Fortnum & Mason, Dyson, Bet Victor, Southeastern Rail, HS1 (St Pancras) and confused.com. Our huge success prompted an acquisition at the end of 2017 by a leading worldwide agency.

Creative HeadsHead of Sales & Marketing

Oct. 2014 - Jun. 2016London, England, United KingdomOctober 2014 – June 2016 Head of Sales & Marketing for this award-winning Marketing Communications agency. I account directed B2B and B2C clients ranging from SME's to global technology corporations with turnovers in excess of US$400m. These included financial, software, retail, travel and manufacturing companies, not-for-profit, charities, SMEs and public sector organisations. Agency clients included: Southeastern Rail, Fortnum & Mason, Experian, Cognex, Global & Tourism Board, Family Building Society, World Travel & Tourism Council and the Port of Dover. I managed the sales strategy, full marketing mix, branding and creative, pricing strategies, balancing firm objectives and customer satisfaction. I also valued the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Adams Creative & Advertising LimitedHead Of Marketing Business Development

Mar. 2011 - Oct. 2014United KingdomHead of Business Development – The Adams Group (March 2011– October 2014 ) My Agency Responsibilities: Demonstrated comprehensive understanding client business and the industry they operated in order in order to provide strategic leadership on their business. Developed strong business relationship with all client contacts. Identified opportunities to grow revenue from existing or new client’s business by being pro-active. Accountable for quality of strategic and creative response to client briefs. Prepared insightful sales & Marketing briefs and led sales training sessions. Developed new direct to consumer initiatives via Channel marketing programmes. Led the presenting/selling the agencies response to a client brief. Ensured the team had the resources to deliver projects; on brief, on time and on budget. Established strong working relationships with the entire sales team to ensure all campaigns were strategically and creatively excellent to hit strenuous sales targets. Ensured effective measurement of all campaigns, looking at how effective they have been and to ensure any learning’s are utilised in future work. Agency Clients: Pierre & Vacances, Eurotunnel, Royal Bank of Scotland, Coutts & CO, Purdey Shotguns, Nation Rail Enquiries, Bank of Baroda, Bet Victor and National Express.

The Acceleron Group Sales & Business Development Manager ~ The Acceleron Group. London UK

Feb. 2007 - Nov. 2011LondonThe Acceleron Group incorporated a wide range of businesses each dedicated to helping its customers achieve goals, targets and improving their standing in the market place. 1) FDS Field Marketing o Hands on role dedicated to field marketing, direct marketing, market analysis, market trends and ultimately about growing the business. o Clients included Diageo, British Telecom, UK Tourist Board, Nabisco, Shepherd Neame Brewery, Charles Wells Brewery. 2) Accubiz Offered rented serviced offices, meeting rooms, warehouse space, virtual office and administrative solutions in Kent, United Kingdom. 3) Matador Intelligence Matador offers a diverse suite of products and services to cater for every aspect of your business, from on-site reporting, tablet technology and mobile technology. o Worked for the sales team and client acquisition. o Developed the on-line sales material, Designed and developed the website and its branding, Trained the sales team on technique and product knowledge.

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