Blanche Rodriguez - Art Director, Maria Calderara

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Work Background

MARIA CALDERARA S.R.L.Executive Managing Director

Nov. 2012 - Jul. 2014Parigi, FranciaI started as clerk in november ’12 in less than a week, suddenly I took the place of managing director and quickly I started to play all 2007: the roles following direction from Italy. I found my creativity as window dresser.The shop was in 23 rue du Cherche Midi, 75006.

MARIA CALDERARA S.R.L.Art director, photographer, print and digital product manager, fashion stylist, social manager

Jan. 2012 - Oct. 2022Milano, Lombardia, Italiacreations of models, print and digital product managers, and themes in different collections of jewelry, clothing, and scarves; Fashion stylist: helped other fashion stylists to pick and chose outfits for movies, fiction, and television - providing to actresses, singers, influencers - what to wear for movies sets; Brand identity: packaging, tags, graphics communications designs; realizations of price lists from scratch; newsletters, front-ender for the website. Art director: casting, fitting, and shooting the collection, deciding with the team the upcoming collection's path. Lookbook: putting all the ideas together from the shooting days into a creative and fashionable way till the printing final step. I also provide to help coordinate the team regarding the sound and the video. Brand marketing for social campaigns: creating them, developing ideas, and programming them (solo job); Campaigns I worked for: Tutti Frutti SS12; Yellow Birds FW 12/13; Reflections SS 14; Suddenly I See FW 14/15; Taste SS 15; Unchained Melody FW 15/16; Viva Life On Mars SS 16; Wanderer Fw 16/17; You are Beautiful SS 17; Zing FW 17/18; Aire Fresco SS 18; Blue FW 18/19; Corazon SS 19; Diferente FW 19-20; Fire SS 20, Hielo FW 20-21, Lighthouse SS 21; #Maletadesueños FW 21-22; #NOCHE SS 22; #O FW 22-23 for this one I also curate the art direction of photo, book design, video's sound; Lighthouse and Maleta I shot the entire campaign with iPhone 11 Pro; the summer 22 with iPhone 12 Pro Max. It's a small family business with few people working. I want to learn and experience everything like a sponge in this company and in the future ones.

Galleria Massimo MininiStage & Collaboration

Nov. 2011 - Jun. 2012Brescia, ItaliaI enjoyed being at the Gallery since it was so fun, getting to know artists and helping them during the prepping stages of art expos. My role was multiple from organizing the Gallery, explaining the expo to visitors, assisting open significant opera cases of artists, cataloging operas. My stage time was a few months, but I felt so much "at home" that I needed to swap it for collaboration and use all the maximum months at my service to soak in all the art fundamentals. I learned a lot that year!