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Work Background
CorpayDirector of Strategic Marketing, Comdata
Jan. 2021 - Dec. 2024Atlanta, Georgia, United StatesLed marketing initiatives for Comdata's Vehicle Payments segment, focusing on fuel and fleet cards, AP, and services for field-based enterprises. • Championed Product Launches: Directed go-to-market strategies and launched innovative products, including Proximity, "No Fuel Fraud Guarantee," DRIVEN FOR COMDATA App, and Comdata Connect Card for smaller "Over-the-Road" fleets, utilizing AI to enhance market messaging and customer targeting.
• Revenue Generation: Executed digital multi-touch campaigns, generating $750K in sales.
• Orchestrated Compliance: Ensured all marketing collateral and digital content met FTC guidelines, maintaining regulatory standards and brand integrity.
• Partnership Growth: Managed the Channel Partnership Team, driving growth through partnerships with Verizon Connect, Samsara, and Geotab. Implemented Proximity - "No Fuel Fraud Guarantee" referral program to enhance visibility and customer acquisition.
Logic SpeakManaging Director, Client Service, Marketing and Business Development
Jan. 2018 - Dec. 2020Greater Atlanta AreaIT Managed Service and Consulting Organization supporting mid-size and major market organizations in Atlanta, GA, and Columbia, SC. Having served as a Managing Director, I played an integral role in reorganizing marketing and digital communication strategy while ensuring consistent processes and focusing on a brand refresh, marketing plan, customer presentations, promotions, creative concepts, and production. I demonstrated my strong business acumen in managing 20+ accounts to maintain regularity in the strategic and fiscal health of clients' IT businesses. I also strengthened the network environment by exploring new business opportunities and implementing system-based improvements. In addition, I boosted revenue by 48% and profitability by 15% through cross-business initiatives, thought leadership, and operational excellence. I reduced the reporting time of sales and client service by 60%+ through accurate forecasting and pipeline activities. On top of that, I enforced my ability to translate sales objectives into objectives and project plans for marketing support while serving as a client liaison.
GSMASenior Marketing Manager - Leader of Digital Media
Jan. 2016 - Dec. 2018Greater Atlanta AreaAs a Senior Marketing Manager, I spearheaded the development of overarching marketing operation initiatives and supervision of 5+ staff to establish creative consistency, effective project planning, cohesive collaboration, and execution within established budgets and goals. I also employed my digital technology and web development expertise in instituting analytics, advertising, and e-commerce tracking for global event websites. I assumed utmost responsibility for lead and attendee generation through paid media programs for all international B2B and B2C events. Moreover, I achieved an average of 216% increase in registrations for Mobile World Congress for three years from paid media campaigns. I successfully generated 1,900% ROAS with $4M+ online sales in 2018 by executing creative marketing techniques and driving upsell & cross-sell. I competently governed P&L budgeting and forecasting procedures to develop all digital and e-commerce campaigns. I managed industry-leading events, including Mobile World Congress (Shanghai & Americas) and the Mobile 360 Series conferences. In this role, I received multiple commendations, such as the 2017 AMY Award - Digital Advertising (Online, Website Sponsorship, etc.), finalist at the 2017 Search Engine Land Awards, Best Overall SEM Initiative - Enterprise Finalist, and 2016 US Search Awards - Best PPC Campaign.
GSMAMarketing Manager
Jan. 2012 - Dec. 2016Greater Atlanta AreaAs a Marketing Manager, I maximized readership and site engagement by creating and executing the Global Marketing Plan, including defining marketing strategy and key communications initiatives. I leveraged various techniques and approaches in engaging and acquiring new customers, including online content, SEO, social media, CRM techniques, buyer’s journey, partner marketing, and event initiatives. I also displayed excellent communication skills in cultivating relationships with overseas suppliers, including event and design agencies in UK and Asia. Furthermore, I enhanced SEO architecture, developed AdWords campaigns and marketing collaterals, ensuring consistent messaging. I amplified site traffic by 41% and page views by 52% within the first 12 months. I accelerated open rates of primary newsletters from 16% to 23% by optimizing the database, developing re-engagement campaigns, and improving email template creative and delivery. I expanded readership by 22% within 12 months through multiple acquisition programs, including referral programs and integrating event websites. Also, I was consistently recognized for my outstanding performance, and I was the finalist at the 2015 AMY Award - Search Marketing - Paid Search/PPC.
SDB Consulting Marketing Consultant/Digital Marketing Consultant/Project Manager/New Business Development Manager
Jan. 2003Greater Atlanta AreaIn my capacity, I offer top-notch marketing consultancy services for national/local B2B and B2C organizations to solve business problems and hasten business goals. I innovatively design and execute tangible strategic marketing programs through detailed analysis of the competitive landscape, buyers’ decision process, brand positioning, metrics reporting, communication, agency review, and leveraging generative AI for personalized content and optimized campaign strategies. I also oversee brand strategy and management, marketing strategy, channel partner development, system integration, project management, website design, PPC, paid search, search engine optimization, social media, email marketing, and marketing automation. Lastly, I work closely with various clients, such as Allstate, CBeyond, Fleetcor / Comdata, Luckie Marietta District, MSL Studio, and West Pharmaceutical.
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