Led marketing initiatives for Comdata's Vehicle Payments segment, focusing on fuel and fleet cards, AP, and services for field-based enterprises.
▪ Championed Product Launches: Directed go-to-market strategies and launched innovative products, including Proximity, "No Fuel Fraud Guarantee," DRIVEN FOR COMDATA App, and Comdata Connect Card for smaller "Over-the-Road" fleets, utilizing AI to enhance market messaging and customer targeting.
▪ Revenue Generation: Executed digital multi-touch campaigns, generating $750K in sales.
▪ Orchestrated Compliance: Ensured all marketing collateral and digital content met FTC guidelines, maintaining regulatory standards and brand integrity.
▪ Partnership Growth: Managed the Channel Partnership Team, driving growth through partnerships with Verizon Connect, Samsara, and Geotab. Implemented Proximity - "No Fuel Fraud Guarantee" referral program to enhance visibility and customer acquisition.More...