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Company Employees
Scott Bartlett
Director of Strategic Marketing @Corpay, Inc.
Verified
Led marketing initiatives for Comdata's Vehicle Payments segment, focusing on fuel and fleet cards, AP, and services for field-based enterprises. ▪ Championed Product Launches: Directed go-to-market strategies and launched innovative products, including Proximity, "No Fuel Fraud Guarantee," DRIVEN FOR COMDATA App, and Comdata Connect Card for smaller "Over-the-Road" fleets, utilizing AI to enhance market messaging and customer targeting. ▪ Revenue Generation: Executed digital multi-touch campaigns, generating $750K in sales. ▪ Orchestrated Compliance: Ensured all marketing collateral and digital content met FTC guidelines, maintaining regulatory standards and brand integrity. ▪ Partnership Growth: Managed the Channel Partnership Team, driving growth through partnerships with Verizon Connect, Samsara, and Geotab. Implemented Proximity - "No Fuel Fraud Guarantee" referral program to enhance visibility and customer acquisition.More...