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Network Power<100 people
Roles
👍100%
Sales & BizDev
🔥50%
Startup Founder
✨50%
Business Owner
Geos
🇦🇪50%
United Arab Emirates
🇮🇪50%
Ireland
Work Background
Abrahamic Family HouseDigital Marketing Consultant
Jul. 2023Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates · On-siteMarketing and Digital Strategy - Assist MarComms Section Head in strategy development for AFH, including: Content Development and External Communication:
• Create programming and marketing materials for digital portals that align with the company's mission
• Develop external communications material (EDMs and letters)
• Develop and launch a community newsletter.
• Provide videography/photography support. Research and Advocacy:
• Prepare summaries for delegation visits and VIPs.
• Research official biographies, news sites, and social media for relevant information.
• Assist in developing an advocacy strategy that aligns the department with the broader strategy. Social Media Management:
• Monitor audience growth, engagement, shares, and profiles.
• Manage community engagement across all accounts.
• Work with appointed agency to create and develop materials for social media channels.
• Plan and execute brand and paid media campaigns Website Management:
• Oversee content development.
• Assist with functionality enhancements – manage backlog with appointed agency Data and Analytics:
• Track weekly data for social media and website.
• Monitor KPIs and targets • Collaborate with Meltwater for detailed analysis and reporting. Trends and Market Research:
• Analyse market movements and trends.
• Utilise data to inform decisions aligned with the strategy.
• Identify ways to support departments with marketing materials.
Interaction Design Foundation (IxDF)Social Media Lead
Sep. 2022 - Mar. 2023Remote• Design, develop and execute social media strategy
• Deliver the social output across all key platforms in all forms (text, graphics, video)
• Grow audience reach and engagement to meet core targets
• Collaborate with Marketing division to support tactical campaigns
• Work with Video and Editorial teams to create made-for-social content that supports longer form courses
• Track social media metrics to maximize results and report progress to management
• Community Management: Monitor, listen and respond to users in a “Social” way while cultivating leads and new member subscriptions. Closely collaborate with Member Experience team
• Hire, manage, and motivate Social Media specialists in the team to develop skills and expertise
The National NewsProduct Manager: Social Media & Newsletters
Apr. 2021 - Sep. 2022United Arab Emirates · Hybrid• Work closely with the Editor-in-Chief, the Head of Digital Strategy, editorial and product teams to define priorities and strategic direction for enhancements and developments of The National's products and services
• End-to-end management of new products and features, and enhance existing products with a focus on agile methodology
• Collaborate with developers and engineers to determine timelines, responsibilities and to ensure delivery of products and features
• Undertake market research and monitor social media, newsletters, and app trends, specifically related to publishers • Work with the various stakeholders, including marketing, audience growth and data teams to execute growth strategies for owned products
• Manage rollout and maintenance of social media publishing and newsletter platforms. Streamline workflows for teams and enhance performance and efficiency. Platforms included: Mailchimp and Echobox (previous experience with Facelift Cloud, Socialbakers, Talkwalker and Hootsuite), and internal CMS.
The National NewsHead of Social Media and Audience
Sep. 2018 - Mar. 2021Abu Dhabi, United Arab Emirates• Create and implement a social media content strategy that includes community management & monitoring, frequency of posting, content discovery, and brand awareness
• Lead a team of social media journalists in the UAE, UK and US for rolling news coverage across various social media networks (Facebook, Twitter, LinkedIn, Instagram and TikTok)
• Train and mentor journalists on best practices for social media
• Work closely with the Editor-in-Chief, the Head of Digital Strategy and other stakeholders to define priorities and strategic direction for The National’s social media platforms • Work with design teams, as well as third-party platforms to drive enhancements, new features, general and improved functionality for social media publishing and scheduling • Work with marketing team to execute strategies to grow digital and social media audiences
• Manage and implement social media promotional and commercial campaigns
The National NewsMobile App Editor
Sep. 2017 - Aug. 2018United Arab Emirates• Responsible for choosing the stories that sit on the landing page of the app and rotating them through the day to reflect the news priorities and judgments
• Responsible for growing mobile app audience
• Project management: Drive the development of mobile app in cooperation with internal teams, appointed agency and the platforms and SEO editor
• Innovate ways to cross-promote the mobile app via other platforms/social media
ADabisc Future QatarHead Of Content
Aug. 2016 - May. 2017Doha, Qatar• Conceptualized and developed content for four theme parks in Qatar. General messaging and health & safety signage content created for use in the respective parks. These were tailored according to themes and offerings of each park
• Audiovisual material produced for the purposes of in-park, presentations and marketing collateral. Projects included character animations and trailers for Juniverse
• Managed service providers and internal resources to ensure projects were delivered on brief, within budget and on time
• Created intellectual property documents; rides and attractions manuals; and briefing screen content. Documents were created in the event of possible franchising opportunities in the future
Retroviral Digital CommunicationsHead of Content Development
May. 2015 - Jul. 2016Johannesburg Area, South Africa• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person
• Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why
• Supervise writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style
• Integration of content activities within traditional marketing campaigns
• Participation in the hiring and supervising of content/story leaders in all content verticals
• Participating in new business development efforts, leading creative teams and develop client response materials
• Mentoring, coaching, providing feedback, performance planning and career path development for immediate team Project-based digital campaigns include: Gauteng SANSUI Summer Cup, “#WhatWouldYouInsure” for Bidvest Insurance, Ford Ranger Odyssey in 2015, Hollard Daredevil Run, and the launch of online video service, ShowMax Retainer clients include: Russell Hobbs, dog treat brand Beeno, Bidvest Insurance and Footwear Trading
CliffCentral.comRadio host
Jun. 2014 - Jul. 2016Online · On-site• Co-host of The Buzz on CliffCentral.com. The show aired every Friday between 1-2pm
• The Buzz on Cliffcentral.com brought listeners the latest in entertainment, the biggest events, concerts, trends, film festivals, fashion weeks, the red carpet, and celebrity interviews
MultiChoiceSenior Multimedia Editor
Jul. 2010 - Dec. 2015Johannesburg, South Africa• Responsible for content strategy and full online multimedia (video/ audio) productions for DStv.com (conceptualisation, filming, scripting, narrating, reporting, editing and publishing). Over 100 digital productions were produced during the time of employment
• Responsible for the comprehensive marketing of online and television highlights across the DStv and YouTube channel platforms. The growth of the site numbers, social media followings and YouTube views was substantial
• Covering of live events for corporate and commercial commitments, interviewing local and international celebrities. This included the Africa Magic Viewers' Choice Awards in Nigeria, DStv Delicious International Food & Music Festival, Good Food & Wine Show, the Channel O Music Video Awards, as well as the Big Brother Africa and Idols South Africa productions
• Execution of digital and social media strategies for the TV channels Mzansi Magic, Vuzu and Channel O. Community management and growth of social media properties, updating websites with fresh content and working with service providers and product managers to ensure a seamless user experience
• Mentoring, training and providing leadership and advice to the web editors
Sunday TimesSenior Multimedia Producer & Host
May. 2007 - May. 2010Johannesburg Area, South Africa• Responsible for the daily online production of audio/ video stories for Times LIVE with a focus on entertainment, music and lifestyle content
• Host of a weekly online entertainment show called The Von Vodcast. The weekly magazine show brought digital and social media audiences closer to their favourite celebrities, including Bradley Cooper, Morgan Freeman, Ne-Yo, Annie Lennox, Keri Hilson and more
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