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Work Background
FLUVIP - Influencer Marketing LeaderAccount Relationship Manager
Nov. 2025Colombia- Lead and expand enterprise and multinational client relationships across LATAM, acting as a strategic partner and trusted advisor.
- Drive expansions and cross-sell initiatives through value-based, consultative account planning.
- Translate regional and global business priorities into scalable use cases across social listening, advocacy marketing, and AI-driven insights.
- Act as the voice of LATAM enterprise and SMB clients, influencing product evolution and strategic initiatives.
CrehanaCustomer Success Manager - Account Manager
Sep. 2023 - Nov. 2025ColombiaI partner with enterprise clients to ensure their success, growth, and long-term retention through a strategic blend of Customer Success and Account Management practices. My focus is on building strong relationships, driving adoption, and creating measurable business impact. In this role, I: • Lead seamless onboarding processes, ensuring clients quickly see value and achieve their objectives. • Develop and execute retention strategies aligned with each client’s business goals. • Act as a trusted advisor, supporting executives and teams in overcoming challenges while maximizing the Crehana platform’s potential. • Drive account growth through upselling, cross-selling, and increased adoption, consistently exceeding revenue targets. • Serve as the client’s advocate, channeling feedback and insights to Product, Sales, Operations, and Engineering teams. • Provide strategic business reviews and performance reports (weekly, quarterly, annual) that showcase ROI and impact. • Monitor account health and proactively mitigate risks, protecting long-term partnerships. • Stay ahead of industry trends and competitor moves to offer clients innovative, tailored solutions. At the intersection of customer orientation and business growth, I ensure every client relationship evolves into a sustainable, mutually valuable partnership.
CrehanaSales Account Executive
Jul. 2022 - Sep. 2023Colombia- Conduct national client prospecting using digital channels to facilitate the search.
- Execute cold calls to potential clients to schedule business meetings.
- Successfully close deals generated by SDRs and BDRs by accurately identifying client needs and addressing them with the offered solution.
- Create and manage large-scale commercial proposals for the corporate segment in the Central America and Andean regions. Achievements:
- Successfully closed accounts exceeding $15K USD in the Central America and Andean regions.
LinkedAISales Development Representative
Jun. 2022 - Jun. 2023Estados Unidos- Conduct international client prospecting (in the United States and Europe) using digital channels to facilitate the search.
- Schedule calls to achieve effective closures, with calls being forwarded to the CEO of the company for finalization.
- Generate demand for the corporate segment in the field of Artificial Intelligence. Achievements:
- Increased the client portfolio by 20% in the last semester of 2022, thanks to effective sales management.
- Achieved a meeting scheduling rate exceeding 70% for the second semester of 2022.
MetLife ColombiaProtection Consultant - Life Insurance.
Sep. 2021 - Jun. 2022Perímetro Urbano Manizales, Caldas, Colombia- Conduct national client prospecting using digital channels to facilitate the search.
- Execute cold calls to potential clients to schedule business meetings.
- Develop tailored plans through consultative selling that address the client's key needs for a successful deal closure.
- Conduct follow-up visits to the client portfolio to foster loyalty and identify cross-selling opportunities. Achievements:
- Exceeded the regional sales budget by 110%, earning recognition as the Consultant of the Month.
- Increased the client portfolio by 80% in the last semester, thanks to effective sales management.
LEGISSenior Commercial Advertising Consultant - "Ámbito Jurídico" - "Construdata"
Mar. 2021 - Sep. 2021Bogotá, Distrito Capital, Colombia- Manage sales, closures, and follow-ups for the print and digital media of the brands Ámbito Jurídico and Revista Construdata at LEGIS.
- Open new markets to acquire new clients, enhancing the achievement of the sales budget for the assigned region.
- Design and structure commercial strategies to increase demand volume and visits to digital portals.
- Effectively analyze digital metrics using Google Analytics to advise clients of the portal www.ambitojuridico.com.
- Generate commercial reports for management, proposing various action plans to enhance budget compliance. Achievements:
- Achieved 95% of the monthly budget.
- Increased the new client portfolio for the media outlet Ámbito Jurídico by 50%.
Corporación Educativa IndoamericanaCorporate Sales Account Executive
Aug. 2019 - Mar. 2020Bogotá, Distrito Capital, Colombia- Establish and manage corporate partnerships in the mobility sector, focusing on sales and client identification.
- Develop and execute bidding processes through SECOP II for virtual, in-person, and blended training programs.
- Prospect B2B clients in the mobility segment. Achievements:
- Increased the launch of training and development courses by 80%.
Silver SolutionsNew Business Manager
Jan. 2019 - Jun. 2019Bogotá, Distrito Capital, Colombia- Prospect and identify business opportunities focused on digital marketing campaigns (Google Ads, performance, SEO, SEM).
- Coordinate digital advertising campaigns and structure marketing plans for in-person and blended methodologies. Achievements:
- Prospected an average of 15 companies monthly.
Axioma ComunicacionesAccount Executive
Sep. 2018 - Jan. 2019Bogotá, Distrito Capital, Colombia- Manage key accounts in the print advertising niche for companies in the healthcare sector - La Salud Catalog.
- Open up the market for healthcare companies at the national level.
- Monitor campaign results for clients. Achievements:
- Achieved over 80% compliance with the sales budget assigned by management.
LEGISJunior Commercial Consultant - Legal Sector.
Apr. 2016 - Apr. 2018Bogotá, Distrito Capital, Colombia- Manage sales, closures, and follow-ups for the print and digital media of the brand Ámbito Jurídico.
- Open new markets to acquire new clients, enhancing the achievement of the sales budget for the assigned region.
- Design and structure commercial strategies to increase demand volume and visits to digital portals. Achievements:
- Achieved over 105% of the annual sales budget.
- Secured a 50% increase in new clients in the higher education sector.
Meta FacebookSales Account Executive
Oct. 2014 - Jan. 2016Bogotá, Distrito Capital, Colombia- Effectively manage the sales cycle.
- Establish initial contact with qualified clients to present the service portfolio across LATAM.
- Develop commercial strategies to increase demand volume and visits to digital portals. Achievements:
- Achieved strategic progress in client relationships, ensuring a high level of satisfaction, retention, and the prospecting of new opportunities with high sales potential.
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