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Work Background
Head of Product
Tranio CapitalHead of Product
Sep. 2024 - Dec. 2025Context: International high-ticket real estate marketplace with long sales cycle and affiliate-driven revenue model. Role & Scope: • Owned product strategy and revenue performance across CRM, website and partner workflows • Led cross-functional team (product, analytics, marketing, IT) • Managed prioritization and budget allocation for revenue-impact initiatives • Aligned product, sales and marketing around unit economics and funnel performance • Led cross-functional team of up to 20 people • Owned revenue performance • Managed prioritization and budget allocation Strategic Actions: • Rebuilt CRM operating model to reduce friction in long deal cycle • Shifted prioritization toward revenue-driving bottlenecks • Introduced unit-economics-based decision framework • Improved affiliate activation and repeat revenue mechanics • Reduced structural chaos by separating revenue-focused streams Impact: • Deal cycle reduced: 5 → 3 months • Qualified lead → deal conversion: 4% → 7% • 43% of affiliates brought at least one client • 1.83 deals per paying affiliate • 27% of revenue generated by repeat sales
Head of Product
М2Head of Product
Sep. 2021 - Sep. 2024Context: B2B real estate ecosystem with multiple interconnected products. Role & Scope: • Led product portfolio strategy across multiple solutions unified into one ecosystem • Managed team up to 20 people (product, project, IT) • Participated in budget allocation and prioritization decisions • Responsible for structural scalability of product organization Strategic Actions: • Reorganized product architecture and operating model • Eliminated bottlenecks across workflows • Reduced context-switching and operational chaos • Shifted focus from feature output to business impact Impact: • Operational processes accelerated 2–6x • Support load reduced by 25% • New client conversion growth up to +60%
Senior Product Manager
HomeappSenior Product Manager
Aug. 2020 - Aug. 2021Москва, РоссияContext: Marketplace product in real estate domain. Role: • Owned end-to-end funnel and revenue growth strategy • Rebuilt customer journey to increase deal conversion • Implemented full-cycle analytics Impact: • Deal conversion growth: 0.9% → 2.3% • Revenue growth driven by CJM rebuild • Data-driven prioritization introduced
Senior Project Manager / Senior Product Manager
Changellenge >>Senior Project Manager / Senior Product Manager
Oct. 2019 - Aug. 2020Москва, Россияlaunched B2G product from scratch in 4 months 7 leading universities connected in first 2 months
Senior Product Manager, Head of Marketing
HeroInMarketingSenior Product Manager, Head of Marketing
Jul. 2019 - Oct. 2019Москва, Россия
Product Owner
InhouseProduct Owner
Mar. 2019 - Jun. 2019Москва, Россия
Account Manager
CallTouchAccount Manager
Feb. 2018 - Feb. 2019Москва, Россия
Product Manager
ExperumProduct Manager
May. 2017 - Jan. 2018Москва, Россия

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