Thermo Fisher ScientificGlobal Marketing Communications Manager | Created Campaigns that Proved Potential of New Vertical
Aug. 2022 - Jan. 2024San Diego, California, United StatesAs the lead for a multi-channel market strategy for the Life Science Mass Spec (LSMS) business unit’s OMICS vertical, I direct cross-functional teams to develop, align, and execute both quarterly and yearly strategic plans. I created integrated marketing campaigns based on market research, customer insights, and performance metrics that won opportunities, drove YoY sales growth, and exceeded annual plans for this new vertical across 3 global regions.