Jorge Guerrero

Senior Consultant

PartnerBusiness Development ManagerPartnerships ManagerHead of GrowthChanel ManagerSales ManagerSales & BizDevCBDOConsultingBusiness OwnerBusiness AnalystAdvisor

Cornell-trained hospitality executive and consultant specializing in short-term rental management, real estate development, and guest-centric innovation. With more than a decade of experience across Latin America and North America, has overseen asset-management operations across hospitality and short-term-rental portfolios in Latin America and the U.S., optimizing financial performance, owner returns, and asset value. He has managed assets under Casago, Naya Homes, Vacasa, and other major companies in LatAm, developing USALI-based reporting systems, P&L oversight processes, and CapEx planning frameworks. His work integrates revenue management, technology implementation, and regulatory compliance, aligning operational execution with ownership and investment strategies across multi-market portfolios.

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Work Background

Regional Sales Manager for LatAm & Canada

VacasaRegional Sales Manager for LatAm & Canada

Apr. 2022 - Jun. 2024Costa Rica

Business Development

VacasaBusiness Development

Aug. 2018 - Apr. 2022Costa Rica

ITS Project Transformation Manager

Procter & GambleITS Project Transformation Manager

Oct. 2017 - Aug. 2018San Jose Costa Rica

Executive Supply Chain Management

Procter & GambleExecutive Supply Chain Management

Jan. 2016 - Oct. 2017San Jose Costa Rica

Site Integrated Planner

Procter & GambleSite Integrated Planner

Sep. 2013 - Jan. 2016Costa Rica

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