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Work Background
LEARFIELDSenior Brand Strategist
Mar. 2025Dallas-Fort Worth MetroplexDirectly reported to the Senior Director of Brand Strategy and Creative Services. Led strategic branding efforts for top collegiate athletic conferences and programs across the Learfield portfolio. • Developed and executed compelling, insight-driven brand strategies for major NCAA conferences including the Big-12 and Pac-12, while also contributing to high-profile SEC partnerships such as Alabama, Florida, Mississippi State, Oklahoma, and Texas. • Conceptualized and delivered a fully integrated brand plan for the Red River Rivalry, elevating one of college football’s most iconic matchups through a cohesive narrative, brand identity, and sponsorship platform. • Collaborated closely with sales, creative, digital, and research teams to deliver client-first sponsorship strategies that integrated Learfield’s wide range of digital, traditional, and data-driven assets. • Created customized, visually impactful sales presentations and 101 decks that reflected each client’s voice and brand positioning, contributing to successful pitch outcomes and long-term sponsorship growth. • Synthesized brand insights, objectives, and tone into cohesive activation platforms, crafting storytelling frameworks that aligned sponsor goals with collegiate fan engagement strategies. • Led ideation and development of innovative taglines, campaign themes, and property-level narratives that resonated with audiences and supported broader marketing goals. • Ensured alignment with brand standards, client guidelines, and industry best practices across all materials, reinforcing brand integrity and presentation effectiveness. • Stayed ahead of industry trends, consumer behavior shifts, and sports marketing innovations to enhance go-to-market strategies and creative thinking within brand strategy. • Built trusted relationships with internal teams and external stakeholders, providing strategic brand counsel and ensuring marketing activations delivered tangible results.
Engage & ResonateDirector of Operations
Mar. 2024 - Aug. 2024Chicago, Illinois, United StatesDirectly reported to the CEO and SVP. Oversaw day-to-day operations and led strategic initiatives across experiential marketing campaigns for national and regional brands including Visit Savannah, Barilla, and Barclays. • Directed company-wide operational strategy, aligning process improvements and growth initiatives with executive leadership vision to drive efficiency, scalability, and high-quality service delivery.
• Managed end-to-end execution of experiential marketing campaigns for clients such as Visit Savannah, Barilla, and Barclays, ensuring creative excellence, flawless logistics, and measurable impact.
• Served as the primary point of contact for key accounts, building strong client relationships and delivering tailored solutions that met brand goals and exceeded expectations.
• Led and mentored a cross-functional team across production, logistics, creative, and client services, fostering a high-performance and collaborative work environment.
• Oversaw budgeting and financial planning for all client programs, implementing cost-saving measures while maintaining premium execution standards.
• Partnered closely with creative, marketing, and sales teams to align operational plans with broader brand objectives and ensure integrated campaign delivery.
• Established and monitored KPIs to track program effectiveness and internal efficiency, driving continuous improvement through data-informed decision-making.
• Played a key role in strategic planning alongside executive leadership, contributing to new business growth, client retention, and overall agency evolution.
• Championed a culture of operational excellence and accountability, reinforcing the agency’s reputation as a trusted partner in the experiential marketing space.
Creative Sports ConceptsChief Marketing Officer & Partner
Mar. 2023 - Mar. 2025Chicago, Illinois, United StatesDirectly report to owners of CSC. Spearhead the marketing efforts for Creative Sports Concepts, a leading sports marketing firm. • Collaborate with senior managers and department leaders to oversee daily operations and ensure the efficient functioning of the company.
• Serve as a liaison between staff, executives, senior leaders, and the CEO, facilitating effective communication and project updates.
• Assist the human resources department with new hires, including documentation and onboarding, and address employee concerns.
• Develop and maintain relationships with employees, enhancing operational efficiency and responsiveness.
• Work with the CEO and other executives on special projects, contributing to developing new operational strategies.
• Handle inquiries, develop action plans, and assist with preparing and disseminating communications.
• Review all monthly financials and confirm accuracy before presenting them to owners, investors, and stakeholders
Limitless CreativeChief Of Staff
Jul. 2018 - Mar. 2023Chicago, IL• Oversee and optimize the overall operations of Limitless Creative, ensuring efficient coordination and collaboration between departments. • Develop and implement strategic initiatives to drive growth and innovation within the agency. • Serve as a liaison between the executive team, senior leadership team, and staff, facilitating effective communication and alignment of goals. • Identify and address any operational challenges or bottlenecks to enhance productivity and streamline processes.
Limitless CreativeDirector Of Operations
Jun. 2017 - Jul. 2018Greater Chicago Area• Oversee and optimize internal processes and procedures to ensure maximum efficiency and productivity. • Manage and coordinate resources, including personnel and materials, to support the organization's operational needs. • Implement strategies and initiatives to improve operational performance and drive the overall success of the company. • Collaborate with cross-functional teams to streamline workflows, identify areas for improvement, and implement effective solutions. • Monitor and analyze key performance indicators to evaluate the effectiveness of operations and make data-driven decisions for continuous improvement.
Limitless CreativeAccount Director
Mar. 2015 - Jun. 2017Chicago, ILIn my first days at Limitless Creative, I had to wear every hat due to the company's small size. This meant that I took on the roles of both an account director, ensuring client satisfaction and managing relationships, and a project manager, overseeing the successful execution of projects from start to finish. • Responsible for building and nurturing client relationships, understanding their needs, and ensuring their satisfaction with our services. • Acted as the main point of contact for clients, addressing any inquiries, concerns, or requests they may have, and proactively providing them with updates on project progress. • Oversaw the planning, execution, and delivery of multiple projects, ensuring that they were completed on time, within budget, and to the client's specifications. • Responsible for assembling and leading project teams, assigning tasks, and managing resources to ensure efficient project execution. • Responsible for managing project risks and issues, identifying and implementing appropriate mitigation strategies to ensure project success. • Collaborate closely with the creative team, providing them with clear project briefs and ensuring that their work aligns with the client's objectives and expectations. • Played a key role in business development, identifying new opportunities with existing clients and actively pursuing new client relationships to expand the company's client base.
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