Digital growth is most effective when lifecycle and paid media work in sync, and that is where I create impact. I lead marketing strategies across owned, paid, and earned channels to build user journeys that improve CAC:LTV ratio, drive retention, and scale acquisition. From CRM, email, push and in-app flows to paid campaigns on Meta, Google, Reddit, and long-term SEO strategies, I design programs that move customers and metrics forward.
Over the past 17+ years, my experience spans fintech, SaaS, financial institutions, footwear, FMCG, lifestyle, airlines, and Web3. Along the way, I have shaped brand positioning strategies, built end-to-end marketing stacks (i.e. Braze, Hootsuite, Segment, Intercom, Looker, Mixpanel), and led high-impact programs grounded in reporting, testing, and analytics. I bring full funnel thinking into every campaign, connecting product, data, and creative to deliver results that last.
Right now, focused on working with clients and teams who value clear execution, strategic growth, and marketing that performs.More...
Deric Skinner
Creative Director
Verified
Deric Skinner is an innovative Creative Director with over a decade of experience in the experiential and advertising industry, known for transforming bold ideas into captivating visual narratives. In past ventures he has spearheaded dynamic teams, and blended artistic vision with strategic insight to elevate brand storytelling across digital platforms. Deric's campaigns have not only increased client engagement but also set new benchmarks in creative excellence. Passionate about mentoring emerging talent, he continually fosters an environment of creativity and collaboration, driving both personal and professional growth within his team.More...
Brian Jacob
Senior Brand Strategist@LEARFIELD
Verified
As a senior brand and marketing leader, I have spent over ten years creating exciting brand experiences in the U.S. and around the world. My roles have included Chief of Staff, Chief Marketing Officer, Director of Operations, Senior Brand Strategist, and Senior Account Director at agencies like Limitless Creative, Learfield, Creative Sports Concepts, and Engage & Resonate. Throughout my career, I have learned to work in different areas, which has helped me understand the industry better and develop strong strategies that connect with people and tell brand stories.
I have also gained valuable experience in retail, sports, CPG, crypto, tech, and e-commerce, along with experiential activations and digital and live events. In travel and tourism, I have created engaging experiences for tourism boards, successfully boosting interest from travelers in the U.S. and beyond. I am passionate about creating activations, sports strategy, client service, and operations, making sure every project reflects the brand's essence while connecting with culture.
I've partnered with iconic clients including Nike, Jordan Brand, Adidas, OVO, Verizon, Rakuten, EA Sports, The Players' Tribune, SC30, Lacoste, Balmain, Solana, Aptos, Belvedere, Visit Abu Dhabi, Visit Savannah, Barclays, Barilla, Foot Locker, Kevin Hart, and the Golden State Warriors. I have produced campaigns that resonate around major sports and cultural moments, including the Super Bowl, NBA All-Star Weekend, the 2016 State of the Union Address, Sole DXB, MLB All-Star, NFL Draft, NFL Kickoff, and NBA Opening Night. My diverse roles have equipped me with the skills to influence leadership within complex organizations and collaborate with talented marketers and communicators.More...
Dalila Dizdarevic
Verified
Dalila is a versatile Influencer and Events Marketing specialist with a strong background in campaign management, influencer relations, and brand strategy. With years of agency experience in the influencer and events industries, Dalila has a proven track record in executing impactful marketing initiatives and handling influencer partnerships that drive engagement and results. She now leverages her expertise through part-time projects, offering her skills in campaign planning, influencer negotiations, and social media consulting to brands looking for fresh, authentic approaches to audience growth.More...