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Work Background
Tanaa Hotels & WellnessChief Brand Officer
Sep. 2025Asia
Nawa Hotels & ResortsAssociate Director of Marketing
May. 2024 - May. 2025Bali, IndonesiaI led the full development and execution of brand and marketing strategy for new Nawa properties—from concept through launch—defining brand positioning, tone of voice, and visual identity to reflect Nawa’s luxury and experiential ethos. I oversaw the creation of all pre‑opening marketing materials (photography, videography, digital content, and launch campaigns), managed website development, social media rollout, and digital advertising to build awareness and drive early interest. In collaboration with Sales, F&B, Spa, and Experience teams, I designed compelling guest offers and packages, while cultivating media and influencer relationships and implementing PR strategies to support a strong brand launch. I established and tracked KPIs across all marketing channels to ensure reach and conversion, guided and scaled an in‑house marketing team alongside external creative partners and agencies, and ensured all messaging was fully aligned with corporate sustainability and community engagement goals.
Nawa Hotels & ResortsHead of Marketing
May. 2024 - May. 2025Bali, IndonesiaI led the full development and execution of brand and marketing strategy for new Nawa properties—from concept through launch—defining brand positioning, tone of voice, and visual identity to reflect Nawa’s luxury and experiential ethos. I oversaw the creation of all pre‑opening marketing materials (photography, videography, digital content, and launch campaigns), managed website development, social media rollout, and digital advertising to build awareness and drive early interest. In collaboration with Sales, F&B, Spa, and Experience teams, I designed compelling guest offers and packages, while cultivating media and influencer relationships and implementing PR strategies to support a strong brand launch. I established and tracked KPIs across all marketing channels to ensure reach and conversion, guided and scaled an in‑house marketing team alongside external creative partners and agencies, and ensured all messaging was fully aligned with corporate sustainability and community engagement goals.
Six Senses Hotels Resorts SpasMarketing Manager
Jun. 2023 - May. 2024IndonesiaLed the strategic development and execution of marketing and communications initiatives fully aligned with the SixSenses brand values and sustainability commitments. Oversaw branding, digital marketing, PR, advertising, and content creation to drive visibility, engagement, and direct bookings. Curated and implemented innovative campaigns resonating with luxury wellness travelers while reflecting the resort’s unique positioning. Managed all marketing partnerships, media collaborations, and influencer activations to ensure high-impact exposure. Collaborated closely with Sales, Reservations, Spa, and F&B teams to deliver cohesive promotional strategies and compelling storytelling. Guided and mentored the marketing team to maintain consistency, creativity, and excellence across platforms. Monitored market trends, competitor activity, and performance metrics to inform continuous improvement and long-term growth. Upheld the brand’s tone of voice and sustainability pillars in every customer-facing communication.
FivelementsDigital Marketing and Communications Manager
Feb. 2020 - Jun. 2023Denpasar Area, Bali, IndonesiaAs Digital Marketing & Communications Manager for Fivelements Retreat Bali, I oversaw all visual and digital activity, expanding and developing the brand through target audience and demographic analysis. I designed visually stunning advertising campaigns and created social media strategies, collaborating with influencers (KOL) to reach specific target audiences and managing ads on various platforms. I also managed photography and videography, produced digital reports, and oversaw all public relations and publicity efforts for the hotel. My responsibilities included developing a public relations program for the hotel based on marketing goals, liaising with Sales to target specific markets, and developing PR strategies to reach them. I developed media contacts, planned press conferences, and acted as the hotel's liaison with the media to promote good publicity and counteract bad publicity. I also arranged and managed press familiarization trips and educational programs in line with business needs. Additionally, I coordinated promotional activities with concerned departments, invited VIPs and the media for promotional activities, and prepared and issued press releases. I developed and organized all hotel collaterals, including internal departmental and guest usage collaterals, and supervised branding used both internally and externally. I was responsible for communications affecting the brand image across all spheres and mediums, including contributing to employee newsletters, announcements, and other printed materials. Overall, I delegated and supervised the team under Marketing & Communication, conformed to and enforced policies and procedures, and ensured the highest levels of uniformity and guest service.
Mediatropy Digital AgencyDigital Art Director
Jun. 2019 - Feb. 2020Bali Province, IndonesiaLed creative direction and visual storytelling across digital campaigns, specializing in impactful and innovative content for global brands including Marriott Bonvoy, Accor Plus, Mastercard, Visa, and Singapore Airlines. Spearheaded projects from conceptualization to execution, ensuring cohesive brand experiences that drove engagement, visibility, and measurable results.
Alila HotelsCorporate Senior Graphic Designer & Digital Marketing
Sep. 2016 - May. 2019Denpasar Area, Bali, IndonesiaLed the development and execution of all visual communications across the Alila Hotels & Resorts global brand, including pre-opening properties. Responsible for crafting compelling digital assets such as EDMs, display advertisements, Google AdWords creatives, and campaign visuals. Collaborated closely with the marketing team to create engaging social media content for key Alila Bali destinations—Uluwatu, Ubud, and Manggis—ensuring brand consistency and strong digital presence across platforms.
8 Degree ProjectsArt Director
Sep. 2015 - Sep. 2016SeminyakLed creative direction across all visual assets for four of Bali’s most iconic F&B brands (such as Sisterfields, Expat Roasters, and Bossman). Spearheaded the pre-opening creative strategy for Bikini Restaurant, including brand identity, tone of voice, photography style, and launch marketing materials. Delivered cohesive, high-impact design systems that brought each brand’s unique personality to life.
Asia ProspectsSenior Graphic Designer
Sep. 2014 - Sep. 2015Denpasar Area, Bali, IndonesiaTaking care of all the photography land sites and creating infographics for an annual report to the owner. Create creative services such as (flyers, banners, advertisements, etc.)
Marketbiz IDUI / UX Designer
Oct. 2013 - Sep. 2014Denpasar Area, Bali, Indonesia
Meja Kitchen & BarGraphic Designer
Dec. 2011 - Sep. 2013Denpasar Area, Bali, Indonesia
Ranka CreativeFounder
Sep. 2010Bali, Indonesia
Ranka CreativeFounder & Creative Director
Sep. 2010Bali, Indonesia
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