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Work Background
Ipsos in KenyaCommunications and Marketing Lead
Mar. 2022Nairobi County, KenyaIpsos is a leading global market research firm located in 90 plus countries. In this role, I am directly responsible for:
- Marketing, Content Development and Dissemination
- Public Relations, Media Relations and Management
- Cluster and Brand Management Support
- Internal Communications
- Partnerships and Donor Relations
- Corporate Social Initiatives
- Budgeting and Reporting
ScallerateConsultant GM- Scallerate East Africa
May. 2021 - Nov. 2021General Management and Business Development for the Scallerate Consulting Brand in East Africa
Invigorate Strategies LimitedSenior Principal Consultant- Strategy & Innovation, Strategic Communication & Marketing
Apr. 2020 - Feb. 2022NairobiInvigorate Strategies is a Kenyan Company that specialises in Strategy and Innovation, Sustainability and Responsible Business Practice and Publishing.
Aga Khan University HospitalCommunications Consultant, Hospital Administration
Apr. 2019 - Mar. 2020KenyaThe Aga Khan University Hospital is a non-profit, tertiary, teaching and referral healthcare facility in Nairobi that has for the past 60 years, provided quality healthcare to all who need it. The hospital is driven by its core principles of quality, access, impact and relevance. Role summary:
(i) Strategy and innovation- developed a 5 year communications strategy for the hospital after an in-depth analysis of the current gaps in communication.
Aga Khan UniversityCommunications Director, East Africa
Jul. 2016 - Sep. 2018Nairobi, KenyaThe Aga Khan University is an international yet locally based institution, specialising in academic and health services across East Africa, Pakistan, United Kingdom, Canada and the United States of America. Role summary:
(i) Strategy and innovation- supported the development and implementation of the University communications strategy, which has been a great structural tool towards messaging for the University in East Africa while supporting the global University strategy and goals.
(ii) Strategic communications and engagement- responsible for the University Communications in Kenya, Uganda and Tanzania; with a supporting role to colleagues in Pakistan, Canada, United Kingdom and the United States of America.
Corporate Talk GroupPublic Relations Director
Oct. 2015 - Jul. 2016Wilson Business ParkCorporate Talk is a PR company with a footprint in Kenya, Uganda, Tanzania, Zimbabwe and Ethiopia. Role summary:
(i) Strategy and Innovation
(ii) Team leadership and support
(iii) Client and government relations
(iv) Capacity building and training
Kenya Agribusiness and Agroindustry AllianceConsultant
Aug. 2015 - Dec. 2015NairobiThe assignment’s key focus areas were Kenya’s Agribusiness & Agro-Industry and the Participation of the Private Sector: A review of key emerging issues for Public & Private Sector Dialogue (PPD) Report overview:
The report/ publication was prepared from a desk review of secondary literature with the sole aim of assessment of the business environment under which agribusiness and agro-industries private sector players operate in order to be able to highlight key challenges and policy issues limiting optimal exploitation of existing opportunities by the sector players in Kenya The central goal of the report was therefore to present key findings to be used for developing an agenda for policy and programmatic initiatives discussions during the Expert Group (Meeting was to be held in Nairobi in November 2015). Through PPD, the planned Expert Group Meeting was intended to enhance the realization of enabling business environment for private sector players and therefore enhance competitiveness of Kenya's agribusiness and agro-industries in a manner that accelerates economic growth and reduces poverty. The report characterized the policy and economic context related to Kenyan agribusiness and agro-industries, identified prime forces hampering their growth and development, and laid out a detailed comparison of successful interventions carried out in other Sub Saharan Africa countries towards accelerating agribusiness and agro-industries development. Report format:
The report was organized by the value chain and policy assessment indicators. The report was purely developed from review of information from secondary literature across the agribusiness and agro-industry sub-sector.
Serena HotelsPublic Relations Manager
Mar. 2011 - Sep. 2015KenyaTourism Promotion Services (TPS) owns and manages Serena Hotels globally. Serena Hotels has a property portfolio of 25 hotels, camps, lodges and resorts in Kenya, Uganda, Tanzania, Rwanda, Burundi and Mozambique. Other properties are in Asia. I was responsible for all 25 properties in Kenya, Uganda, Tanzania, Rwanda, Burundi and Mozambique and at least 25 colleagues who directly supported PR, CSR and Corporate Affairs initiatives in the various countries. Role summary:
(i) Strategic communication and engagement- developed communication strategies, planning and implementation programmes for TPS East Africa for the period between the years 2011-2015 and these enabled the organisation move towards a strategic direction.
(ii) Sustainability and Responsible Business Practice & Impact reporting- established and managed systems to facilitate successful delivery of projects including environment conservation, project planning mechanisms, monitoring and evaluation, budget management and contract management.
Strategic AfricaPublic Relations Manager
Oct. 2008 - Mar. 2010Chaka Road, Titan BuildingStrategic Africa is a Pan-African organisation specialising in Public Relations and Research in Africa. A lot of the research carried out focuses on health and politics and informs government policies in Kenya and East Africa at large. Role summary:
(i) New business development, team development and management.
Gina Din GroupAccount Executive
May. 2006 - Oct. 2008KenyaGina Din Group is multi-award winning PR agency based in Nairobi, Kenya, and recently acquired by Edelman - the largest independent global communications firm. Role summary:
(i) Client account management, strategy development and support as well as event management, media and government relations.
UNEEK FREIGHT SERVICES LIMITEDCustomer Service and Operations
May. 2005 - May. 2006Mombasa RoadUneek Freight Services is a freight, clearing and forwarding company. It had a staff count of about 50, based in Nairobi, but with a client base from across and outside Kenya, East Africa and other African countries. Role summary:
(i) Client support and management.
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