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Work Background
PaytmStrategic Account Manager
Jan. 2023 - Jun. 2023Mumbai, IndiaAt Paytm, I played a pivotal role in managing strategic partnerships that resulted in a 25% boost in customer retention and a 15% increase in brand visibility. By designing data-driven business plans tailored to partner needs, I optimized campaign performance and fostered long-term collaboration across multiple teams. My ability to interpret partner KPIs and translate them into actionable marketing strategies enabled Paytm to exceed key growth benchmarks during my tenure.
I also led business development efforts that generated $350K in additional revenue by developing structured, data-backed plans and fostering collaboration between marketing, product, and operations teams. This initiative not only optimized partner performance but also enhanced cross-functional coordination to unlock new growth opportunities. Highlights:
* Exceeded sales targets by 170% through KPI analysis and campaign optimization.
* Expanded 80 restaurant outlets across diverse regions, tailoring campaigns to specific market challenges.
SwiggySenior Key Account Manager - National Accounts
Aug. 2020 - Jul. 2022Mumbai, IndiaAs the National Senior Key Account Manager at Swiggy, I developed and executed scalable media and advertising strategies to drive $100K in incremental revenue. My role involved negotiating customized proposals, optimizing partner performance, and delivering OKR-aligned solutions that supported long-term growth.
By collaborating with marketing teams, I designed in-app monetization campaigns that increased revenue by $30K. Additionally, I managed over 220 restaurant partnerships, using data-driven insights to improve partner satisfaction by 25% through tailored recommendations and optimized resource allocation. Highlights:
* Enhanced luxury hotel positioning by 25% through premium market campaigns.
* Contributed to a 300% GMV increase for key clients through integrated, data-driven strategies.
SwiggySenior Key Account Manager
Apr. 2019 - Aug. 2020Mumbai, IndiaDuring this period, I managed a $750K portfolio, aligning long-term client goals with measurable advertising outcomes. By leveraging data insights and ROI-driven strategies, I successfully scaled high-impact marketing campaigns and secured a 300% GMV increase for a key client. I worked closely with legacy city brands to increase the net take rate by 20% through targeted upselling, strategic cross-promotions, and customer loyalty-building initiatives. My role required strategic planning, stakeholder engagement, and performance optimization to deliver sustainable growth.
SwiggySenior Sales Manager
Apr. 2018 - Apr. 2019Mumbai, IndiaI led the successful launch of a new service venture within four months, onboarding over 300 partners and creating efficient, campaign-ready workflows. Despite operational constraints, I developed scalable marketing plans that enabled the rapid expansion of Swiggy’s services. With a 75% conversion rate through strategic ad sales, I supported Swiggy’s business goals by aligning media campaigns with growth targets, cross-platform monetization frameworks, and targeted customer acquisition strategies.
SwiggySales Manager
Jan. 2017 - Apr. 2018Mumbai, IndiaAs a Sales Manager at Swiggy, I collaborated with marketing and operations teams to execute integrated campaigns that delivered $130K in portfolio growth. My role involved tailoring advertising strategies to regional markets and aligning campaigns with key performance indicators. Additionally, I played a key role in Swiggy’s regional expansion across Mumbai, Goa, and Ahmedabad by developing adaptive advertising strategies that responded to local market needs, enhancing brand visibility and partner success.
SwiggyClient Relationship Manager
Apr. 2016 - Jan. 2017Mumbai, Maharashtra, IndiaI led efforts to automate advertising workflows, increasing operational efficiency by 700% within six months. By implementing scalable solutions, I improved campaign delivery timelines and streamlined key operational processes to enhance performance. I also onboarded 300 restaurants, ensuring their operational readiness through end-to-end media coordination. My ability to train and mentor teams was critical in ensuring successful campaign integration and stakeholder satisfaction.
SwiggyClient Relationship Associate
Jul. 2015 - Apr. 2016Mumbai, Maharashtra, IndiaKey Responsibilities - - Helped launch Swiggy in Mumbai and establish a robust network of restaurant partners
Xperia ConsultingResearch Associate
Apr. 2014 - Jun. 2014Mumbai Area, IndiaResponsible for End-to-End hiring solutions with a range of companies including: - Delsey Paris - Greenply Industries - KCC Paints - VV Paints. Key resposibility areas: - Client Servicing - Customer Engagement Successfully closed middle level mandates during the Internship.
J. Walter Thompson WorldwideIntern
Jan. 2013 - Dec. 2013Mumbai Area, IndiaHandled Client Account of Smirnoff.
- Was part of the client servicing team. - Handled the account of Smirnoff and Ahuja Constructions.
- Did a project on Digital Marketing and Promotions done by all top alcohol brands.
- Was a part of Portfolio Night, an event in the Ad industry, where aspiring creative people get to showcase their work to the top National Creative Directors in the country.
AIESEC PuneTeam Leader
Dec. 2012 - Dec. 2013Partnership Development and Servicing:
Recruiting
Team Management of 10 Teamsters and 10 co-Team Leaders
Get in touch with corporate across Pune in order to facilitate International Internships. Also facilitated these internships and bring international interns to work in various companies in Pune, India.
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