The Coca-Cola CompanySenior Director, Strategic Communications (EME region)
Apr. 2021 - Mar. 2025Atlanta, Georgia, United States● Orchestrated enterprise-wide brand transformation, elevating reputation scores from 72-86% through affordability strategies with bottling partners, market integration with distributors, and localization campaigns with trusted media ● Architected a real-time analytics dashboard, enabling mitigation of reputational and financial threats posed by global boycotts, regulatory shifts, and economic shocks. ● Pioneered adoption of advanced AI platforms (CokeGPT), positioning the organization at the industry forefront of digital-first, customer-centric engagement ● Accelerated sustainability imperatives by directing cross-sector partnerships—including WWF—to mobilize $76M+ water replenishment projects ● Captured and expanded Gen-Z market influence by aligning cross-channel content strategies with flagship events such as FIFA Trophy Tours, Olympics, and Coke Studio.