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Work Background
NKI HoldingMarkedssjef / Marketing manager
Sep. 2024Oslo, NorwayMarketing Manager for education and EdTech company – NKI Holding AS
(part of Kristiania) Responsible for marketing strategy and execution across two prominent education brands: NKI Nettstudier and Medlearn. Focused on driving growth and visibility in the online education sectors. - Dataplatform and first-party data
- Strategic media planning
- Media investments - Budget management and performance responsibility
- Responsible for external performance agencies - Consent platform/Samtykkeplattform
- Personnel responsibility
NKI HoldingGrowth Marketing Manager
Apr. 2022 - Aug. 2024Oslo, NorwayNKI Holding (a part of Kristiania) 2 brands: NKI Nettstudier and Medlearn. Media buying. - Develop, implement and analyse marketing campaigns.
- Planning and execution of marketing strategy and budgeting.
- Strategic planning and execution of campaigns on a wide variety of online marketing platforms. - Working closely with agencies on active campaigns (Meta, Snapchat, TikTok, Google Ads, native, media agencies) and branding agencies on positioning, strategy and creativity. - Assigned as the project leader for CRO to develop the website to its highest possible performance.
- Cookies and GA4.
- Partnerships.
- Automation programms/email campaigns.
Vision Healthcare NVDigital marketer | Nordics
Feb. 2019 - Apr. 2022NorwayNutriment AS is part of Vision Healthcare. I am managing the digital marketing in Nutriment across the Nordics (Norway, Sweden and Finland). The administrative and strategic elements of my role involve creating the digital strategy, defining the communication and the tone of voice, allocating budgets to the different channels, estimating customer growth, gaining volumes of new customers and evaluate and report return on investment/CPO/CPA. Within digital marketing, I am accountable for creating campaigns for new sales, reactivating old customers and upsales to existing customers. I am working operationally with campaigns, but also collaborating with agencies. My responsibilities are; SoMe, native ads, newsletters, content, web editor for 8 websites, project management for new websites in addition to creating design and functionalities, and making sure the technical aspects work smoothly. I manage my colleagues and partners who work within digital to guiding their tasks and assisting to make sure they deliver top quality work. I also oversee the bookings and negotiations with the largest media houses in Norway and Finland, as well as acquiring knowledge in TV, print, direct mail and radio. Product portfolio is: Collagen Plus, Collagen Beauty, Palmetto Pro Aktiv, and Omega Plus B-Complex Nutriment AS was previously known as Skagerak Gruppen AS.
Idium ASSenior Digital Marketing Advisor
Jan. 2018 - Jan. 2019Oslo Area, NorwayAfter working for just 1 year as a Junior Media Advisor, I was quickly promoted to the role of Senior Media Advisor. This position required in depth customer portfolio management, analysing where the portfolio lacked value to gain new customers or alternatively, upsell to existing ones. My main objectives were centred around working towards a monthly target and administering client portfolios. I achieved these monthly targets through different activities: creating prospect lists and booking meetings, conducting needs assessments, leading members of the client-teams, creating customised digital strategies for each client based on their targets and budgets, and finally presenting those to Managers and Idium Board Members. My responsibilities extended across managing client’s marketing budgets, presenting media plans, coordinating internal project management, quality checking all tasks completed by consultants, as well as a suite of reporting through Google Ads, Analytics, programmatic, FB Business Manager etc., and to re-sign clients for another 12 months. I worked daily with PPC, SEO, newsletters, content, Wordpress, online stores and WooCommerce, remarketing, Facebook- and Instagram ads, og programmatic ads.
Idium ASDigital Marketing Adviser
Jan. 2017 - Jan. 2018Oslo, Oslo, NorwayAs a Junior Media Advisor, I was responsible for the sales of Idium’s services to new clients; this meant that I needed to create my own portfolio of clients from scratch. My strategy was to gain trust and loyalty to build a relationship before signing clients. (Other job duties also relevant for this position can be found in the job: Senior Media Advisor). As an individual, this role really helped me grow and develop personally and professionally; I had the opportunity to really push myself out of my comfort zone. The newfound confidence I gained as Junior Media Advisor was a pivotal point early on in my career, enabling me to present ideas and strategies with conviction. This was also prevalent within my marketing plans, presenting to co-workers, CEOs and clients boards. I found my voice at Idium and discovered the importance to talk openly about personal feelings to build and reinforce our culture in the team. Our team climbing activity really challenged my fear of heights and helped to cement our dynamics as a cohesive team.
Middlesex University Students' UnionStudent Voice Leader
Sep. 2015 - Jul. 2017London, StorbritanniaElected by students to represent MA Marketing Communication Class of 2015-2016. Attending Board of Studies with Programme leaders, professors, director of studies to report issues to improve and give positive feedback of the programme and university.
Médecins Sans Frontières (MSF)Dialouger
Jun. 2015 - Aug. 2015NorgeI worked as a dialoguer in MSF’s yearly summer campaign lasting eight weeks during an “on the road” exhibition. My duties were to inform the Norwegian public about the importance MSF’s humanitarian projects and to recruit regular monthly donors. I was very passionate and worked extra hours to help the team leader organise, plan and sort staff liability. Passion, adaptability and teamwork were vital components of this role. I cycled from door to door and city to city, represented MSF on promo stands, and lived with my colleagues in cabins throughout the working week.
Médecins Sans Frontières (MSF), Leger Uten GrenserDialouger
Jun. 2014 - Aug. 2014NorgeDialoguer in the organisations biggest fundraising campaign worldwide, “the Summercampaign 2014”, where I travelled with a team for nine weeks to several cities in Norway. I showed excellent results as I was among the top out of 40 dialoguers of the most recruited donors. - Summerjob
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