EF High School Exchange YearCountry Product Manager
May. 2018 - Aug. 2020Barcelona y alrededores, EspañaHead of product for Highschool Exchange year in Spain, one of the bigger markets for this program with 10 direct reports including Sales Coordinators, Customer Support and Business Development. Grew sales by +15% on the first year on an already mature market, beating best year ever. Key responsibilities:
- Full P/L of the product
- Manage and drive sales and marketing activities
- Report to Sales Manager, Country Manager and Product President
- Lead, recruit, coach and develop a cross-functional team for the country.
- Create and implement KPIs to ensure marketing ROI, sales growth, staff efficiency & increase profitability
- Define and control annual budgets (LIC), quarterly forecast KPI's and pricing
- Implement and improve brand and product positioning: customer insight, Social Ads and multi-platform campaigns