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Work Background
Erich Krause Finland OyMarketing Communications Manager
Sep. 2022Москва, Москва, Россия- Marketing budget planning and management (quarterly and annual) - Development of a strategy for promoting the company through digital media SMM, OLV, display, (incl. B2B channel) - Development of a strategy for off-line campaigns TV, Radio, DOOH,Indoor (B2B channel) - Development of a new positioning - Research the trends on digital marketing strategy - Copywriting, writing articles and press releases about the company - Website administration - Development of a mobile app - E-mail, sms and push notifications development and implementation - Development and implementation of online and offline leads generation system - Implementation of special projects - Influence marketing, cooperation and interaction with bloggers, influencers - Preparation and analysis of reports inc. advertising campaigns, forecasts, activity, competitor activity, and recommendations for improvement - Creation of advertising news digest, POS materials - Оrganization of partner inside and outside events (B2B and B2C)
Suzuki Motor RusMarketing Communications Specialist
Sep. 2020 - Apr. 2022Москва, Россия- Development of a marketing plan and promotion of the company in media; - Marketing budget planning, cost analysis; - Development of a strategy for promoting the company in social networks (development content plan); - Working with the company website; - Interaction with advertising agencies, briefing, formation and implementation marketing plans; - Development and placement of advertising on television, radio, Digital direction; - Writing press releases; - Implementation of special projects; - Cooperation with cross-functional teams: PR, Dealer marketing;
Mazda Motor CorporationMarketing Communication and Research Specialist
Sep. 2017 - Jun. 2020Москва, Москва, Россия- Participation in the development and implementation of the marketing strategy and annual marketing plans; - Marketing budget planning, cost analysis; - Interaction with advertising agencies, briefing, formation and implementation of marketing plans; - Development and placement of advertising on television, radio and press; - Development of creative materials for placement in media; - Writing press releases, translation; - Implementation of special projects;; - Cooperation with cross-functional teams: Digital, PR, Dealer marketing; - Marketing research and analysis of the effectiveness of advertising campaigns; - BTL events - trainings for staff;
BostikMarketing Communications Specialist
Apr. 2015 - Sep. 2017Москва, Московская область, Россия- Copy-writing (leaflets, presentations, press-releases) - Organization of corporate presentations - Participation in fairs - Production of advertising materials - Communication with agencies regarding advertising in themed media - Support for development and production of printed technical and advertising materials - Monitoring and replenishment of advertising and marketing materials - Development and administration of company's web site - Promotion events support - Documents work flow - Marketing research on various markets - Development of internal analytical information
BostikMarketing Assistant
Apr. 2014 - Mar. 2015Moscow- Production of advertising materials - Communication with agencies regarding advertising in themed media - Support for development and production of printed technical and advertising materials - Monitoring and replenishment of advertising and marketing materials - Documents work flow
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