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Work Background
Foundations Worldwide, IncVice President of Brand & Communications
Feb. 2025I oversee brand strategy, content, thought leadership and communications across the Foundations and Sova family of brands, ensuring our industry-leading products resonate with our unique customer bases in a lasting, meaningful way.
Foundations Worldwide, IncVice President of Brand & Communications
Feb. 2025Greater ClevelandI oversee brand strategy, content, thought leadership and communications across the Foundations and Sova family of brands, ensuring our industry-leading products resonate with our unique customer bases in a lasting, meaningful way.
Foundations Worldwide, IncDirector of Content and Creative
Nov. 2023 - Sep. 2025Cleveland, Ohio, United StatesFoundations is the leading supplier of children’s furnishings to professional childcare centers, the worldwide leader in supplying cribs and children’s hospitality products to hotels, and a leading manufacturer of wall mounted baby changing stations for public facilities. Its consumer brand, Child Craft, has been trusted by families since 1954 to provide safety, comfort, and style across a wide range of nursery furnishings. Child Craft's leadership in safety and innovation is unmatched.
Foundations Worldwide, IncDirector of Content and Creative
Nov. 2023 - Sep. 2025Cleveland, Ohio, United StatesFoundations is the leading supplier of children’s furnishings to professional childcare centers, the worldwide leader in supplying cribs and children’s hospitality products to hotels, and a leading manufacturer of wall mounted baby changing stations for public facilities. Its consumer brand, Child Craft, has been trusted by families since 1954 to provide safety, comfort, and style across a wide range of nursery furnishings. Child Craft's leadership in safety and innovation is unmatched.
MondeeSenior Content Manager
Jul. 2023 - Oct. 2023
ExpressVPNSenior Content Manager
Jul. 2022 - Jun. 2023SingaporeCreated all types of content to reach millions of customers worldwide. I wore many hats—running the gamut from video and podcast scripts to PPC ads, and from blog posts to emails and support macros. I also managed seven direct reports across Asia and North America, and was a founding member of the Women at Kape ERG.
ExpressVPNContent Marketing Manager
Sep. 2020 - Jun. 2022Singapore
Sassy Media GroupSenior Editor
Nov. 2015 - Aug. 2020Singapore• Managed all editorial content across one of Asia's most popular parenting and lifestyle websites
• Increased traffic and boosted readership numbers to record highs across Sassy Media Group
• Wrote, edited, and published multiple articles daily within tight deadlines
• Oversaw social media strategy
• In conjunction with Sales & Marketing team, worked closely with a range of clients to produce compelling advertorial copy
• Maintained relationships with contributing journalists, medical professionals, educators, and local influencers to ensure content was fresh, relevant, and topical
Sassy Media GroupEditor
Oct. 2014 - Oct. 2015Singapore
TravelzooExecutive Producer and Director of Hotel Content for Southeast Asia
Jan. 2013 - Oct. 2014Singapore• Communicated daily with and managed team members in China, Hong Kong, Japan, Taiwan and Australia
• Curated Southeast Asian hotel content for Travelzoo publications worldwide
• Managed daily email sends and the weekly publication of the “Asian Edition” Top 20 e-newsletter • Oversaw social media channels for Southeast Asia • Wrote blog posts for Travelzoo publications worldwide
• Set up and managed content syndication with partner sites across Asia
• Helped launch Travelzoo Local Deals & Getaways voucher model across APAC
• Analyzed deal performance, subscriber behavior and hotel revenue data
• Worked with hotel and OTA clients to craft compelling Travelzoo Top 20 and CPC campaigns
TravelzooExecutive Producer and Director of Hotel Content for Southeast Asia
Jan. 2013 - Oct. 2014Singapore• Communicated daily with and managed team members in China, Hong Kong, Japan, Taiwan and Australia
• Curated Southeast Asian hotel content for Travelzoo publications worldwide
• Managed daily email sends and the weekly publication of the “Asian Edition” Top 20 e-newsletter • Oversaw social media channels for Southeast Asia • Wrote blog posts for Travelzoo publications worldwide
• Set up and managed content syndication with partner sites across Asia
• Helped launch Travelzoo Local Deals & Getaways voucher model across APAC
• Analyzed deal performance, subscriber behavior and hotel revenue data
• Worked with hotel and OTA clients to craft compelling Travelzoo Top 20 and CPC campaigns
TravelzooSenior Producer
Sep. 2011 - Dec. 2012Singapore• Winner of the 2011 Excellence Award for Travelzoo Asia-Pacific
TravelzooSenior Producer
Sep. 2011 - Dec. 2012Singapore• Winner of the 2011 Excellence Award for Travelzoo Asia-Pacific
TravelzooProducer
Feb. 2010 - Sep. 2011Singapore and Sydney, Australia
TravelzooProducer
Feb. 2010 - Sep. 2011Singapore and Sydney, Australia
Oyster.comReporter
Sep. 2008 - Oct. 2009New York, NY
Forbes MagazineReporting Intern
May. 2008 - Sep. 2008New York, NY
UC BerkeleyGraduate Student Instructor, Political Science
Jan. 2007 - Dec. 2008Berkeley, CA• Lectured, reviewed and graded assignments and exams
• Completed coursework in university pedagogy
Sports IllustratedReporting Intern
Jan. 2007 - Dec. 2007New York, NY
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