Kate McFarlane is the VP of Brand and Communications at Foundations Worldwide, where she leads a dynamic team in creating engaging and innovative content across five different B2B and B2C brands. With over 15 years of content leadership—including managing global editorial teams, crafting high-impact brand narratives, and driving measurable growth, she specializes in content strategy and brand storytelling backed by data and SEO insights. Kate is passionate about creating meaningful connections through words and has extensive experience across SaaS tech, lifestyle journalism, and online travel. She has lived and worked on four continents.More...