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Work Background
CHAOS IndustriesSenior Visual Designer
Jan. 2024 - Aug. 2024Hermosa Beach, California, United StatesDefining how to integrate visual branding into marketing and communication materials for the defense and aerospace sector.
Impossible FoodsVisual Designer III
Jul. 2023 - Jan. 2024United StatesWorking on converting all Impossible branded marketing elements into a new style. Creating presentation decks, graphic updates, and campaigns. strong focus on managing and designing assets for the website, email and social media.
NextivaLead Visual Designer - Contract
Oct. 2022 - Nov. 2022RemotePartnered closely and collaboratively with a variety of teams, including design executives, producers, video editors, UI designers, digital marketing designers, and project managers, all while helping to ensure creative is high-level and on-brand. Use my detailed understanding of typography, composition, layout, color theory, and logo design to aid Nextiva needs. Coordinate and implement various design projects from concept through delivery. This includes larger ongoing design projects as well as shorter, simpler projects.
ReforgeSenior Visual Designer - Contract
Dec. 2021 - Mar. 2022Los Angeles Metropolitan AreaLed the direction for Brand Marketing Design and Reforge's brand efforts which include a significant brand update, new creative territories, and standing up new marketing channels. Ideate, Design and implement creative designs to support channel leads on time and within budget. Partnering with channel owners to understand design needs across the organization. Align performance metrics and delivering variations for ongoing test.
SegwayVisual Designer - Contract
Apr. 2021 - Dec. 2021Los Angeles Metropolitan AreaLed as Visual Designer for the US region. Create all Brand Marketing materials that support the Sales, Marketing, and Events teams internally. Maintain and push the boundaries of the brand. Partner closely with HQ in Shanghai. The overall goal is to increase sales of Segway consumer products. Increase click-through on Social Media ads. Conceptualize new graphic treatments for advertising and web page support for external brands such as Amazon.com, Walmart, and Target.
Self-employedDesign Consultant
Nov. 2017 - Jan. 2024Los Angeles, California, United StatesEscobar Design provides comprehensive visual design solutions for it's clients. That includes Brand Identity systems, ATL and OOH Advertising campaigns, Social Media, and all around design consultations.
SageSenior Web Creative Manager
Aug. 2017 - Nov. 2017London, United KingdomManaged a new online customer experience for cloud-based B2B and B2C service products for the global businesses we owned. Led a team of 5 creatives and operated as a global leader for all online creative content development within the Sage web portals. Developed a playbook presentation on the digital functions of the website; delivered a presentation to 8 executive team members.
UberSenior Designer EMEA (Europe, Middle-East, Africa)
Aug. 2014 - Aug. 2017London, United KingdomLed as Brand Marketing Designer for Europe, Middle-East and Africa regions to increase consumer engagement and overall signups.
Supported visual communications for marketing, on-demand events, driver operations, policy, and market communications.
Streamlined design processes and created on-brand designs to support the regions to increase global customer acquisition.
Managed external creative agencies for Europe, Middle-East and Africa; trained all new hires, design interns and freelancers.
Apple RetailSenior Visual Designer EMEIA (Europe Middle-East, India, Africa)
Jul. 2012 - Jun. 2014London, United KingdomLed as Visual Designer of Europe, Middle East, and Africa for employee communications within the Apple Retail division.
Developed training materials, style guides, and playbooks for core product launches (iPhone, iPad, iMac.)
Facilitating team communications on ideas, messages, and information through the design process of a weekly in-house magazine.
Educated store employees on customer communications and brand positioning to improve customer service strategy.
Amazon.comLead Visual Designer
Jan. 2007 - Apr. 2012London, United KingdomLed as Visual Designer within the Retail Customer Experience team at Amazon.com to improve online customer experience.
Created advertising content on Amazon.com and art directed all creative content on Amazon’s former luxury shoe site, Javari.
Performed graphic testing and conducted competitive analysis to implement website functions based on customer behavior.
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