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Work Background
Self-EmployedLAURAGATSOSYOUNG.COM
Mar. 2016Singapore, SingaporeI help growth-focused brands sell more and increase retention with 20+ years of conversion copywriting and marketing experience. **** You know good copy when you see it—but you’re not here for just good. You need copy that earns attention by reflecting what your customer (and their customers) actually cares about. You move fast. You hit your targets. And your clients expect more than clever headlines—they expect to top-notch copy that delivers results. You need a copywriter who can plug in quickly, think like a strategist, and write with your customer in mind—so every word supports the sale and the relationship. You want sales copy that connects and moves your customer to buy. But you want more than sales. You want a community of brand evangelists who come back, refer their friends, and feel like they’re part of something. Hire me to write: SALES FUNNEL COPY NEWSLETTER EMAILS SALES LAUNCH/SEQUENCE EMAILS SOCIAL MEDIA COPY AD COPY SALES PAGES PRODUCT COPY/ECOMM COPY
FreelanceConsultant - Integrated Marketing Strategy
Mar. 2016 - Apr. 2024Toronto, Canada Area- Consulting on comprehensive communications plans for start-up brands - Services included: integrated communications plans, branding strategy, media relations, social media strategy, sample facilitation, copywriting, event management
Queen's UniversitySpeaker, Queen's Business of Fashion Forum
Nov. 2014 - Nov. 2014Kingston, ONSpeaker, "Building a Global Brand Image", QBFFI Conference
Michael KorsDirector Of Public Relations
Nov. 2011 - Dec. 2015Toronto, ON- Developed and implemented integrated communications plans for Michael Kors, ensuring desired brand image was maintained across all platforms in Canadian market - Worked closely with internal departments, including sales and e-commerce, to ensure 360° communications strategy leveraged all areas of the business and common goals were supported - Collaborated on marketing campaigns with brand partners (Estée Lauder, Luxottica, Fossil) to ensure global product launches were successful, meeting the targets of all parties involved - Worked directly with Estée Lauder NY office on product launches, securing editorial coverage and editor attendance at international events, achieving favorable results in coverage and sales - Responsible for internal communications to head office and sales staff nationally - Reported directly to the President of Michael Kors Canada, and the Senior Vice President of Communications and Vice President of Public Relations in the New York head office - Wrote all internal communications regarding strategic plans, brand news, current and forthcoming initiatives, key messaging, competitor developments, and measurable results - Facilitated and staffed executive interviews and profiles, preparing all necessary research and briefing documents - Executed media relations, large-scale event management, and social media campaigns - Identified press opportunities and successfully secured editorial placement for Michael Kors and the brand outside of traditional fashion mediums - Oversaw team including Public Relations Coordinator, Social Media Coordinator, and Marketing Coordinator ensuring all deliverables were completed to the highest standard on deadline - Managed Canadian PR budget - Enjoy strong relationships with fashion/lifestyle/beauty press, and influencers across Canada
Khaleej TimesLifestyle Writer
Jan. 2010 - Jan. 2010Researched, wrote and edited weekly fashion section (4-5 pages) in Wknd lifestyle supplement of Khaleej Times newspaper
Unfair magazineFashion Writer
Aug. 2009 - Jan. 2011
RR & Co. Bespoke Luxury ManagementDirector
Jan. 2009 - Dec. 2011Dubai, UAEClients include: Tom Ford, Christian Louboutin, Chanel, Burberry, Chloe, Armani Prive, Issa London, Temperley London, Givenchy, Kara Ross New York, Gift-Library.com - Conceptualize and execute niche events on behalf of brands and private individuals - Manage all press activity for clients in the Middle East, including samples - Write and edit all press materials - Manage a team of 4 - Work directly with international client head offices - Develop and execute internal and external communications strategies including social media component - Personally accompany visiting designers to the region to all press appointments and VIP events - Develop and maintain proprietary database of high-net worth luxury clients in the region - Launched many luxury goods clients in the market
variousPublished Freelance Writer
Jan. 2009 - Oct. 2011Writing for regional publications including Arab News, Khaleej Times, Robb Report Middle East, Madame Figaro
Media ProfileSenior Consultant
Jan. 2004 - Dec. 2008- Handled red carpet arrivals for OneXOne gala two years in a row with Matt Damon, Richard Gere, Petra Nemcova, Ben Affleck in attendance (held during TIFF) - Developed and managed publicity plans for Canadian directors and documentaries airing on CBC TV, including season launch events, media relations, press junkets - Developed strategy and internal/external communications for corporate clients - Executed media relations on behalf of consumer clients
Aerial Communications GroupPR Co-Ordinator
Feb. 2003 - Dec. 2003Began working at Aerial Communications as an intern and was hired on full-time as a Public Relations Coordinator. Clients included: Dualstar Entertainment Group (Mary-Kate and Ashley Olsen's commercial goods line), Paramount Home Entertainment, Lancome, Diesel Canada
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