Copywriter & Email Marketer@Seriously Good Copy PTE. LLC.
Verified
WHAT I BRING
* 15 years of experience across brand strategy, copywriting, PR, and integrated marketing communications
* A unique blend of big-brand polish and start-up agility
* Founder of a boutique marketing consultancy and copywriting business, working across DTC, luxury, wellness, and digital products
EXPERTISE
Strategic Marketing Leadership
* Brand positioning & voice development
* Launch strategy & campaign roadmaps
* Founder-led content & visibility planning
Conversion-Driven Copywriting
* Sales pages, email sequences, and launch funnels
* Website & product copy (PDPs, FAQs, About pages)
Lean Execution & Content Systems
* Email marketing & lifecycle flows
* Editorial planning & repurposing
BRANDS & CLIENTS INCLUDE
Beauty & Fashion
* Michael Kors (Director of PR) – Led Canadian communications strategy; managed PR, internal comms, events, and partnerships with Estée Lauder, Fossil, and Luxottica
* Tom Ford, Christian Louboutin, Chanel, Burberry, Givenchy – Luxury client campaigns, editorial placement, and launch strategy across markets
Digital & DTC Brands
* Sunny (wellness app) – Messaging strategy + conversion copy for web relaunch
* MoneyGrit – Brand voice, web copy, and content funnel development
* Colette Baron-Reid – Launch copy, sales funnels, and evergreen email content
* Sales Done Differently, Parenting for the Future – Brand positioning + founder-led marketing support
* Accent’s Way - Launch copy, sales funnels, and evergreen email content
* Dr. Marie-Helene Pelletier - Web copy, landing pages, founder-led marketing support
Portfolio available upon request.More...